Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
December, 2003, Vol. 03, Issue 12
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
The recruits are coming through the front doors fast and furiously now, and it's up to you to assemble a successful team.It wasn't long ago that you were applying for a job at the resort spa. Now, here you are on the opposite end of the job application, making your own judgments about who's a "keeper" and who's not. How can you possibly make such crucial decisions - decisions that affect not only your spa but the lives of others, as well? How can you look someone in the eye and tell them, "No, you're not good enough?" You weren't bargaining on this aspect of the process being so tough, were you? Well, don't worry too much. I'll give you a few pointers that should make it easier for you to go through this process.
Your spa consultant has already done a good job of winnowing out the best candidates from the dozens who applied. Now it's your turn to meet them face-to-face to receive that all-important, hands-on experience: the test massage. A while back, I gave you instructions for giving the best test massage, but I believe it takes an equal amount of skill to properly receive a test massage to consider a candidate's potential for employment.
Techniques for Receiving a Test Massage
Receiving a test massage is more work than it might seem. Sure, you're lying there with your eyes closed while someone gives you a massage, but the skill required to put a candidate at ease while trying to enjoy yourself and critique their performance is tricky.
I once hired the entire massage staff for a new mid-sized spa, which required me to receive over 40 test massages. Because of our deadline, I had to schedule three massages a day, every day for a week. This not only made it difficult to differentiate between candidates but also left me in a state of near-catatonia (by the end of the week I was bruised from bumping frequently into furniture!). Leave yourself enough time to savor the distinct qualities of each massage before moving onto the next. Schedule your test massage sessions with as much time between them as possible.
When you were giving test massages, I gave you the following advice: Do not hurt the person; ask for feedback, but not too much; be confident, but not too confident; and provide a whole massage. Look for these same qualities when receiving a test massage. Is the therapist sensitive to possible contraindications? Is he or she willing to help clients fill out an intake form and go over it with them? (I'll send you a sample intake form in a future letter.) During the massage, does the therapist ask pertinent questions about pressure and comfort? Is the therapist professional and sure of the technique, yet humble enough to change tactics if you ask for something different? Does he or she cheerfully offer a full-body massage?
Someone who fulfills these criteria will likely be a good choice, but look for other signs of potential success, as well. For example, when the airline companies hire flight attendants, they place several candidates in a room together and give them each a problem to solve. Airline officials observe the performances through a two-way mirror, but they are not concerned with who solves the problem. Rather, they watch for who helps their fellow candidates - they want to hire helpful people.
Look for these traits in potential candidates, too: helpfulness, compassion, cooperation, humility, and a positive attitude. Does the therapist want to clean up the massage room after giving the test massage? Do they pick up towels, linens or other things lying on floor? Do they smile and say hello to the other people they meet during the process (not just you, the person they are trying to impress)?
The Final Word
Finally, the hiring process comes down to trusting yourself. No matter how much you think you should hire someone because of a slick résumé or other factors, you have to go with your instincts (after checking references, of course). I've had to make some tough decisions. I once received a test massage from a blind Peruvian Indian. I wanted to hire him because he had fought against staggering odds to find success; however, his massage technique needed a lot of improvement. I was sorry to turn him down, but I had to be honest about the needs of the spa. Do what you have to do, Lou, and forgive yourself for mistakes you make.
Talk to you soon,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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