Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
December, 2003, Vol. 03, Issue 12
Take a Stand
By Cliff Korn, BS, LMT, NCTMB
I hope that many of you are as thoroughly outraged at the Mississippi Board of Massage Therapy as I am. In November, we ran a front-page article on how the board has effectively shut down the practice of CranioSacral Therapy by massage therapists regulated by Mississippi law.(www.massagetoday.com/archives/2003/05/10.html). It appears that this is just the start of attempts to relegate massage professionals to "fluff and buff" practitioners, despite their levels of training.
I recently discovered that the New Jersey Nursing Board, which has jurisdiction over massage therapy in that state, is proposing to outlaw lymphatic drainage techniques and animal massage performed by massage therapists. The New Jersey proposal is just as shortsighted as the Mississippi law, and no more palatable. Nurses who are ignorant of the massage therapy profession are thrusting new regulations upon us when massage professionals, who would likely know better, should be involved.
The proposed New Jersey regulation stipulates that under rule 13:37-16.7 Scope of Practice, "(a) A certificant shall only practice those methods of massage, bodywork and somatic therapy for which the certificant has received training." It further stipulates, "(b) Notwithstanding any training received as permitted by (a) above, a certificant shall not perform:
I find it amusing that in Florida, only licensed massage therapists are allowed to perform colonic irrigation, but in New Jersey it is being proposed that massage therapists be specifically prohibited from doing so. As long as appropriate training has been received, I find it nonsensical for a regulated massage therapist in any jurisdiction to be prohibited from internal organ movement, manual lymph drainage, and/or animal massage.
With this series of escalating attacks on our rights to serve the public in a positive way, I do not see a more important issue facing our profession today than that of protecting our scope of practice. I think it has to be done thoughtfully, forcefully and legally in all 50 states. As much as I try, I fail to see how the regulation nay sayers are doing anything other than avoiding reality. A strong scope of practice written into law makes it much more difficult for outside interests to usurp our future.
I first warned of this in the May issue (www.massagetoday.com/archives/2003/05/10.html) when I talked about Kansas chiropractors trying to stake sole claim to the term 'manual therapy.' It appears that illogical chiropractic zeal is also behind the outlawing of CranioSacral Therapy in Mississippi. It seems that the chiropractic profession has forgotten its struggles against the mainstream medical establishment. If ever there was one profession that should be leading another by the hand, it should be chiropractic helping to establish massage therapy as a viable, cost-effective path to homeostasis.
Instead, there seems to be a disturbing trend to model itself after its early aggressors and relegate massage therapy to the status of an ineffective personal service. When viewed in concert with the recent Ohio law that taxes massage therapy as a personal service, as well as the proposed change in New Jersey, the threat to massage therapy looms large indeed.
The first step in taking a stand for our right to practice is to let our feelings be known to those proposing the New Jersey limitations of practice. The Division of Consumer Affairs is soliciting comments on the proposed rules change. The website is www.state.nj.us/lps/ca/proposal/nurpro1020.htm, and the area for comment is at the end of the document. They require your comments no later than Dec. 19, 2003. Please help buck the current trend to dilute our practice capabilities and make your feelings known. Take a stand!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue. Please send all correspondence by e-mail to or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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