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Massage Today
November, 2003, Vol. 03, Issue 11

Industry News

By Editorial Staff

Spa Survey Reports All the Rage

Since the recent proliferation of spas worldwide, it's evident that the concept of "spa" extends far beyond massage, body wraps and facials.

Today's spa professionals have many other concerns, including customer satisfaction, retail products and the bottom line - just look at any one of the myriad spa surveys that have surfaced over the last several months:

The Spa Association (SPAA) 2004 Industry Report - includes information related to product lines; employee benefits; business practices; and niche markets (

Intelligent Spas Spa Industry Survey Reports - spa reports out of the New Zealand; Indonesia; and China spa markets (

The Day Spa Association (DSA) Benchmarks: A Blueprint for Success - examines the macroeconomics of spa sales and productivity (

Canadian Spa Association, Canadian Spa Industry and Consumer Research Survey - reports on the Canadian spa consumer; products; day spa services; and destination and resort spas.

Hawaiian Spa to Host First Annual Retreat

On November 13-17, 2003, the Mauna Lani Spa on the Kohala Coast of the Big Island of Hawaii, will be hosting its first annual Ke Kumu, O' Mauna Lani (Mauna Lani, The Source) Spa Retreat. The event will feature a series of workshops, seminars and spa treatments, as well as special appearances by industry notables, including Deepak Chopra, author and founder of The Chopra Center for Well Being; Dr. Florence Comite, Associate Clinical Professional at Yale University School of Medicine; and Margaret Pierpont, co-author of The Spa Life at Home and executive editor of Spa Finder magazine, among others. For more information, contact the Mauna Lani Bay Hotel at (888) 424-1977 or visit

Spa Openings Abound

Open since December 2002, the Alvadora Spa at Royal Palms in Phoenix features private gardens in the midst of a Mediterranean-themed setting. The spa houses nine treatment rooms and a variety of outdoor treatment areas in garden settings. Other amenities include a Watsu massage pool; water therapy; outdoor rain shower; men's and women's locker rooms with Jacuzzi and sauna; and the spa's signature Acqua Dolce, a villa featuring rock walls and two heated stone tables with overhead showers.

Another gem in Phoenix is the Revive Spa at the J.W. Marriott Desert Ridge Resort. Open since spring 2003, this Southwestern-themed spa was designed with the elements of fire, water, earth and sky in mind. With 41 treatment rooms, and private balconies and cabanas, this spa offers a diverse treatment menu and salon services; an indoor fitness center; myriad classes, including yoga, tai chi and Pilates; an Olympic-size pool; and outdoor celestial showers in the men's and women's dressing areas.

The restored 1840s Olde Victorian Inn in New Orleans features five guestrooms and has been a favorite bed and breakfast among travelers for 15 years. The inn recently announced the addition of Miss Celie's Spa Orleans, where travelers can also take advantage of an array of treatments, including massage; facials; body treatments; and hair and nail services. The spa is designed around the Victorian era and includes French Quarter historical themes. Sadie Chanel, an American Bulldog and the spa's manager, greets the guests and likes to hang out under the desk or in the courtyard.

Tru spa in San Francisco features the Tropical Rainforest Room - a signature wet treatment room in which clients can rinse off under a tropical waterfall. The structure of Tru creates a light breezy feel with shades of blue and white, bamboo flooring and a wall of windows that allows natural light to illuminate the space. The spa offers ten treatment rooms - five with natural light for facials and five with color therapy for massage - as well as a unique manicure/pedicure room with three stations.

The recently opened Ayoma LifeSpa at the Hotel Valencia Santana Row in San Jose, Calif., offers a truly unique spa experience. Its mission is to provide clients with services surrounding Ayurvedic therapy, a 5,000-year-old practice from India. Services include massage, facials, energy therapies and traditional salon services. The spa also offers lifestyle consultations, which focus on personal care, diet, exercise and a holistic approach to wellness.

Located in Pala, Calif., halfway between Los Angeles and San Diego, the 10,000 square-foot Pala Spa at the Pala Casino Resort boasts 14 treatment rooms; a fitness center; private outdoor rain showers; eucalyptus steam rooms; and a pool, whirlpool and sauna. The spa offers salon services and a wide range of treatments, including massage, and specialty baths and body wraps.

Unlike most spas, guests cannot drive over to Breathe Spa, which celebrated its grand opening earlier this year at the Daufuskie Island Club and Resort on Daufuskie Island, SC., because it is accessible only by boat. The spa features eight treatment rooms and offers an array of treatments, including massage; facials; body wraps; aromatherapy; and reflexology. Prior to the treatment, each guest meets with a personal spa coordinator. The spa also includes a pool, relaxation areas and men's and women's changing rooms.

Residents and travelers to England's Thermae Bath Spa in Bath will once again enjoy the hot springs that were closed 25 years ago. The baths boast a rich history having been developed by the Romans 2,000 years ago and rediscovered in the 1860s. Unlike the original Roman baths, the new bath spa is housed in a sleek building with all the modern spa conveniences, including massages, steam rooms, wraps, hydrotherapy, physiotherapy and a glass-enclosed swimming pool. Visitors can also tour the original Roman baths and a museum. For more information visit

Hua Hin, Thailand is now home to Devarana Spa Cha-Am, Asia's third Devarana spa. This spa is inspired by the "garden of heaven" and features a meditative lotus pond. Spa treatments include massage, facials and water treatments. The spa's signature treatment, the Devarana massage, is a 90-minutes blend of Swedish, Ayurvedic, aromatherapy, shiatsu and Thai massage.

In what is probably one of America's busiest cities, what better location than Washington, DC, to open Soul Day Spa and Salon? Soul is unique in that it caters to the busy professional: Clients are never placed on waiting lists. The spa specializes in water treatments, including a Vichy shower treatment that hydrates, detoxifies and relaxes the mind and body.

This fall, the Park Hotel Kenmare in Kerry, Ireland will open SAMAS spa. SAMAS, located on a wooded knoll and overlooking the water, will feature male and female facilities, each of which will include a "Heat Experience" room with crystal steam; shower temple; sauna; ice fountain; and six treatment rooms. In addition, the spa also offers a private garden, pool and fitness center.


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