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The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
November, 2003, Vol. 03, Issue 11
No Danger Here?
By Ralph Stephens, BS, LMT, NCTMB
Massage education is still failing. There are, of course, great massage schools and continuing education programs out there; they are not the subjects of this article. Unfortunately, the number of poor programs and providers overshadows the good ones.While every profession has its outstanding and average schools, nowhere is the spectrum from best to worst as wide as in the massage profession. It's embarrassing and disgraceful. Why do we tolerate it? This profession has backed away from educational standards many times. It seems, for the most part, we educate "down" to a price, never "up" to a standard. It is amazing that when higher educational standards are proposed, the greatest outcry comes from school owners. Their complaints are understandable when the standards would penalize good schools with bureaucracy and paperwork (without effectively weeding out or improving poor schools). Proposals of this nature should be rejected; however, the profession and its best educators should embrace standards that would weed out poor programs and allow good programs to do a better job. Unfortunately, they often do not.
At one time, the AMTA had a 1,000-hour standard, but hardly any of its approved schools (at the time) actually provided 1,000 hours of education. When this was discovered, rather than enforce the 1,000-hour standard, AMTA deferred to school owners and lowered the standard to 500 hours. A huge opportunity was lost. More recently, COMTA, the only massage accreditation agency that has, in my opinion, any credibility, conducted a survey of educators and schools. The survey results established guidelines that would provide quality, competency-based massage education programs. Still, the very schools that submitted survey data later protested the results, claiming the new proposed program was too long. To prevent mutiny, the proposed hours were scaled back. Another huge opportunity was lost.
Last month, Massage Today ran a story that the "mean ole' Florida Board of Massage Therapy (FBMT)" tried to raise the required hours for massage education programs in Florida (www.massagetoday.com/archives/2003/10/02.html). But FLAME, a group of massage schools, fought it. What was FLAME's argument? "The purpose of the FBMT is to protect the public. The FDOE [Florida Department of Education] could not show that massage therapists graduating from a 500-hour program were a danger to the public." Is this what our standards, or lack thereof, should be based on? Some influential school owners evidently believe that their programs are successful if they train future massage therapists just enough that they are not a danger to the public. It doesn't matter if students are taught to do any good or help the public; competency or having skills to be a successful health care provider are not important. What is important is to simply not be a danger to the public. Is this something to be proud of?
Things could be worse. We're ahead of the allopaths (MDs, hospitals, pharmacies, etc.). In the U.S., they get away with killing over 250,000 people a year (by their own figures), and no one seems to care. That is really dangerous - more dangerous than drunk drivers or wars, which people seem to care about. Allopaths go to school for a long time. Maybe the massage school owners are on to something: just provide enough training to not be dangerous. Perhaps running students through programs that leave them unable to succeed (thus` ensuring a huge dropout rate from the profession) is the way to go. The market will never become saturated with therapists, and the schools will always have a demand to fulfill. The few students with drive and motivation will acquire post-school training and do well. The public will not be in any danger. It's nirvana. I guess we should be proud. NOT!
The latest insult to massage education is a group of school owners who have decided that going through a real accreditation process is too much of a hassle. After all, who knows what a school should have to do or teach other than its owner? This group claims to have created an accreditation process that virtually any school can complete over the phone in 30 to 45 days. Great! Another for-profit organization selling accreditations! Do you know of a profession, especially a health care profession other than massage therapy where this happens? Their name will not be mentioned, as I do not want to give them the free publicity. Shame on you all who participate in this or other mail-order accreditation. It is nothing to be proud of - it is just short of being consumer fraud.
Some time ago a Texas therapist wrote to me. At the time I thought it was a bit extreme, but now I am beginning to believe he is onto something: "We must recognize that schools are part of the massage industry, but not part of the massage profession. It is up to practicing professionals to demand educational standards and not leave educational quality up to the schools. It is up to the schools to meet the demands of the profession, not dictate where the profession should go."
The danger is, if we do not clean up our educational act pretty soon, there may be a backlash against our profession that will greatly impede our ability to help people. Research is proving the benefits of massage, but the typical therapist can't understand a research study, much less duplicate the technique. The public expects the results proven in studies, but seldom finds it. Physicians refer to massage therapists based on research results, and the patient comes back with stories of shamanism and incense - probably not harmed, but probably not helped, either. It is time to end the idea that just "not being dangerous" is good enough. Let's continue to do no harm, while putting emphasis on higher educational standards that better train therapists to maximize the potential benefits massage therapy can provide for the good of humanity.
The holiday season begins this month. Get out and shop until you drop; the economy needs your help. I hope you sell more gift certificates than you printed; however, try to keep in mind that the real reason for these holidays is not material but spiritual.
May your holidays be joyous, healthy and filled with the true spirit of the season.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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