Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
November, 2003, Vol. 03, Issue 11
Infant Massage - Everyone Benefits
By Maria Mathias, LMT
People often ask what attracted me to infant massage. To answer, I have to go back to 1981, when I was teaching massage at a Midwest community college. Students wanted to know if massage could help children sleep better, help tummy aches, calm children after a tense day at school, or relieve a colicky infant.Searching for answers to these questions led me to my first training session in infant massage instructor certification, and I've been teaching parents infant massage ever since. Why do I teach parents? Because it works: It benefits the baby and the whole family.
A loving massage by a parent enriches a baby's body and soul, and softens many of the "bumps in the road" for a new baby and his or her family. I have worked with countless families who were worn out because of a fussy baby. They tried everything, including taking long rides in the car at night to calm the baby - and, perhaps, to steal a few moments of quiet.
With the exception of babies with medical problems, the rule, rather than the exception, is that massage greatly reduces (if not resolves) fussiness within the first week. This gets the family out of crisis, and helps both baby and parents to sleep better. And since it doesn't take long to see positive results, most parents are motivated to learn more.
Infant massage has been around for centuries. It jump-started in the U.S. in the late 1970s; the 1980s was a decade of slow but steady recognition, primarily by parents with "well babies" and the infant massage instructors teaching them; and the 1990s saw an expansion of infant massage into hospital-based inpatient and outpatient programs, as well as community programs servicing families of at-risk and/or special- needs children. Working with these populations clarified the need to create an individualized massage approach that would support each child's unique sensory and nervous systems, thereby defining and birthing a new paradigm of infant massage.
This approach was assimilated into the well-baby population with the emerging realization that every child is unique, and will, therefore, benefit most from a massage approach carefully designed for his or her changing needs at a given moment. The key to this approach is teaching families to touch their babies deliberately and mindfully, and closely watching the infant for cues that tell whether the touch their baby is receiving is pleasurable, needs to be changed, or should stop altogether.
The growing popularity of infant massage paralleled an increase in research to study the effects of touch on infants, including its effect on premature babies; babies exposed to cocaine; children with autism; and even parents with postpartum depression.
The application of infant massage as a catalyst for normalizing a baby's physical and emotional life has a wide range of benefits, including helping to promote relaxation; improving sensory integration; helping aid deeper and longer sleep; encouraging mid-line orientation; assisting in bonding and attachment; helping improve state regulation; assisting in vocalization; stimulating the circulatory and GI systems; assisting in pain relief; and enhancing neurological development.
The benefits of infant massage are a two-way street: The baby usually comes more into accord with his or her own nature, but the parent's experience also is illuminating. Recently, during a parent/baby group session, one baby started to cry very deeply, which caused his mother to cry. She said that until that moment, she had never realized her baby was a person and that he had feelings. She said she felt guilty every time he cried, and she didn't know what to do. She and her husband were both highly successful career people who had not planned on a baby, and now that he was there, they felt lost. But this day was the turning point. With tears streaming down her face, she picked up her son. He stopped crying and became beautifully quiet and alert. Mother and son gazed at each other for about 20 minutes - it was like witnessing a birth.I've seen this profound bonding happen many times, which is why I've continued teaching families for over two decades - I'm inspired by each family's success.
Infant massage contributes to infant-parent attachment. The experience resonates with the baby, while bringing out nurturing qualities in parents. This is why infant massage is advocated as a parenting interaction, rather than as therapy performed by a massage therapist. Many leaders in the infant mental health field share this view: Infant massage is for those who will be raising the baby over the long haul. This can be a tough pill to swallow for some aspiring infant massage instructors, although the desire to massage babies is almost always discarded after experiencing the powerful effect the process has on families.
Many new parents who massage their babies come to realize over time that the most life-giving returns are related to attachment and deeper communication, and that the experience has helped them to better know their children. Touch has welcomed the new baby into the family structure by demonstrating not only that baby is safe and protected, but truly cherished. All parents have that power at their fingertips.
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