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How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Spine Surgery: A Tale of Greed and Corruption
All too often, where there's substantial money to be made, greed and corruption inevitably follow.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Preventing ACL Injuries in Female Athletes
For female athletes, the key to optimal athletic health lies in preventing ACL injuries. In medical terms, the anterior cruciate ligament (ACL) is the primary restraint to the anterior displacement of the tibia on the femur at all angles of the knee flexor.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
The MRI: When and Why to Order One
As I lecture around the country to both chiropractors and medical specialists, it's clear one of the main disconnects between the two professions is that of an accurate diagnosis.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
The Future of Functional Neurology
Functional is the hot buzzword in health care these days; witness the rising popularity of functional medicine, functional testing and yes, functional neurology.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Do You Teach Patients How to Breathe Properly?
Spinal manipulation often produces quick results in terms of pain alleviation and improved range of motion. Unfortunately, once the patient is no longer in pain, they may discontinue therapy, only to be plagued by the same complaint at a future date.
Top 10 Fitness Trends for 2016
The American College of Sports Medicine (ACSM) published its annual fitness trend forecast in the November / December 2015 issue of ACSM's Health & Fitness Journal.
The Amazing Clinical Versatility of Milk Thistle (Part 1)
Most of us know that the standardized extract from the seeds of milk thistle (Silybum marianum) is probably the best-proven herb for protecting the liver from chemical and inflammatory damage.
Sell Out: Using Research for the Wrong Reasons
The above chorus is from the ska band Reel Big Fish's 1997 hit song, "Sell Out," from their album, "Turn the Radio Off." In the song, the singer sarcastically relates the plight of a musician who is tired of "flipping burgers" and is willing to get "lots of money" by playing "what they want you to hear" in order to get a recording contract.
Elevated Shoulder? Check the QL
As you know, posture reveals a great deal about the body. Posture is a unique mental and physical landscape revealing compensations and adaptations to life. It's a classic mind-and-body story.
Osteoporosis Isn't Always the Case
What is your diagnosis? The patient is a 58-year-old female with back pain. I am sure all of you see the compression fracture at L2; however, there are some findings that suggest this is not a compression fracture due to osteoporosis.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
News in Brief
A Winner in and Out of the Office; Ready for the "Have-A-Heart" Campaign? New Integrative Medicine Journal.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
We Get Letters & Email
In the Dec. 1, 2015 issue, we have Donald Petersen reporting on "the adapting chiropractic practice," which includes multidisciplinary practice as an option; a ChiroPoll indicating 59 percent of DCs are seeing at least 21 patients per day and 27 percent are seeing more than 40.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
November, 2003, Vol. 03, Issue 11
COMTA Hit With Lawsuit, AMTA Faces New Allegations
By Rebecca J. Razo
In November 2002, Massage Today reported that The Galen Institute in Wethersfield, Conn., had filed a lawsuit against the Commission on Massage Therapy Accreditation (COMTA) for misconduct during the institute's pursuit of COMTA accreditation (www.massagetoday.com/archives/2002/11/05.html).In a recent development, the institute announced its expansion of the lawsuit to include the American Massage Therapy Association (AMTA) and an unnamed Connecticut massage school as co-defendants, claiming the school conspired with the AMTA and COMTA to form a monopoly in violation of antitrust laws.1
Galen Institute is owned and operated by Jim Lattanzio, who, earlier this year, formed the National Organization for the Advancement of Massage, Schools and Educators (NOAMSE), an organization comprised of massage school owners and educators who do not agree with the accreditation standards set forth by COMTA.
Now, one of NOAMSE's affiliates has come forward and filed a lawsuit against COMTA, naming the AMTA, COMTA and COMTA Executive Director Carole Ostendorf as co-defendants, and alleging the organizations have engaged in illegal business practices. The Council Overseeing Medical and Massage Therapy (COM &MTA) in Olathe, Kan., is a massage school accrediting agency formed earlier this year by Chris Folkers. In the nine-count brief obtained by Massage Today, COM&MTA's allegations include fraud, coercion in an attempt to convert, defamation, violation of antitrust and trade acts, false advertising, interference and conspiracy.2
COM&MTA filed its lawsuit after being contacted by COMTA and AMTA. According to the lawsuit, COM&MTA was informed it had "illegally infringed on the certification marks 'COMTA' and 'Commission on Massage Therapy Accreditation.' " COMTA and AMTA then attempted to force COM&MTA to cease using the name and acronym.
COM&MTA challenged the accusation, demanding proof that COMTA held certification and trademark ownership. According to the brief, however, COMTA "attempted to fraudulently mislead the [COM&MTA] as to a U.S. trademark ownership of certification mark."2
"In June, COM&MTA was legally formed," Folkers said. "A search of the United States Trademark and Patent Office was done, and at that point, there was no application from the AMTA [for COMTA] on file."3
The AMTA and COMTA disagree. "The AMTA name is trademarked and we have also received and/or applied for other trademarks, service marks and certification marks associated with AMTA," stated a letter from the AMTA national board of directors to AMTA chapter presidents. "One of the names we protect is the Commission on Massage Therapy Accreditation."4
According to Lattanzio, the COM&MTA and NOAMSE have been unfairly attacked because of their joint desire to accredit schools that have been excluded by COMTA. "An accrediting agency should be able to evaluate any school [that is] legitimate and has an outcome-based education," Lattanzio said. "COMTA says it assures quality and excellent education, and quality of massage therapists, [but] a quality student cannot be guaranteed by COMTA."1
Folkers agrees. "The establishment of [COM&MTA] was due to a growing need for a more logical and common-sense approach to accreditation. The current assumption that a national standard exists is a fallacy," he said. "One of the primary objectives [of COM&MTA] is to give schools a choice. [Having] only one primary accrediting agency choice could lead to bias, corruption, and destruction of businesses and other overt acts," he added.3
COM&MTA's evaluation of massage schools for accreditation are based on local standards, which allow schools to be evaluated on their own merits, and is logical, as far as Lattanzio is concerned. "There are no industry standards. Everything from 'A to Z' exists as far as massage therapy is concerned; if there are no standards, how can an organization declare a standard? COMTA's standards seek to exclude rather than include," he remarked.1
In a letter mailed to massage school owners and directors, COM&MTA clearly stated its position related to accreditation: "We believe that all legitimate schools, through a reasonable process, should have an opportunity to participate and achieve validation and accreditation. As state, local laws and regulations vary so much and usually establish what schools teach, school owners, directors and educators should not be forced to adopt, in the name of being 'legitimate' any set of artificial standards."5
Lattanzio and Folkers also believe that COMTA is not living up to certain obligations under its U.S. Department of Education (USDOE) recognition agreement. "They do not effectively monitor their member schools, which is one of the requirements under their USDOE recognition," said Folkers. "The COMTA application [to the USDOE] misrepresents their intention," added Lattanzio.1,3
One of the USDOE standards for recognition requires that "the [accrediting] agency must demonstrate that its standards, policies, procedures, and decisions to grant or deny accreditation are widely accepted in the United States by (a) Educators and educational institutions; and (b) Licensing bodies, practitioners, and employers in the professional or vocational fields for which the education institutions or programs within the agency's jurisdiction prepare their students."6
But Lattanzio disputes that AMTA and COMTA standards are widely accepted. "It makes me question how they represented themselves to the U.S. government," he said.1
Lattanzio also noted that two other organizations use the name "COMTA" - the Canadian Orthopractic Manual Therapy Association and a computer furniture manufacturer - neither of which has, to his knowledge, been singled out by the AMTA or COMTA. "Why hasn't Canada been targeted?" he asked.1
Massage Today contacted the AMTA and COMTA Executive Director Carole Ostendorf. "I've been advised by counsel not to respond," Ostendorf said.7
However, AMTA President Brenda L. Griffith issued the following statement:
Folkers sums up his feelings this way: "Presently, many schools out there will never meet and live up to the criteria for accreditation, either due to course hours or financial restraints. This puts these schools at a disadvantage when prospective students read from other agency Web sites that accredited schools are better than nonaccredited schools. The real questions are: Does the school accomplish its objective in training a competent therapist? Is this newly trained individual able to meet the standard for practicing in his or her local jurisdiction? Accreditation is a validation process. The COM&MTA offers schools a more realistic approach to this validation process. It's available to all schools. [COM&MTA] has stated it before: If we cannot accredit your school or program, your funds will be refunded. Tell me, who else offers that?"
If nothing else, this situation proves one thing: The massage profession remains divided on crucial issues relating to education, licensure and the overall direction in which the profession is headed. Look for updates on this situation in future issues of Massage Today.
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