Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
November, 2003, Vol. 03, Issue 11
COMTA Hit With Lawsuit, AMTA Faces New Allegations
By Rebecca J. Razo
In November 2002, Massage Today reported that The Galen Institute in Wethersfield, Conn., had filed a lawsuit against the Commission on Massage Therapy Accreditation (COMTA) for misconduct during the institute's pursuit of COMTA accreditation (www.massagetoday.com/archives/2002/11/05.html).In a recent development, the institute announced its expansion of the lawsuit to include the American Massage Therapy Association (AMTA) and an unnamed Connecticut massage school as co-defendants, claiming the school conspired with the AMTA and COMTA to form a monopoly in violation of antitrust laws.1
Galen Institute is owned and operated by Jim Lattanzio, who, earlier this year, formed the National Organization for the Advancement of Massage, Schools and Educators (NOAMSE), an organization comprised of massage school owners and educators who do not agree with the accreditation standards set forth by COMTA.
Now, one of NOAMSE's affiliates has come forward and filed a lawsuit against COMTA, naming the AMTA, COMTA and COMTA Executive Director Carole Ostendorf as co-defendants, and alleging the organizations have engaged in illegal business practices. The Council Overseeing Medical and Massage Therapy (COM &MTA) in Olathe, Kan., is a massage school accrediting agency formed earlier this year by Chris Folkers. In the nine-count brief obtained by Massage Today, COM&MTA's allegations include fraud, coercion in an attempt to convert, defamation, violation of antitrust and trade acts, false advertising, interference and conspiracy.2
COM&MTA filed its lawsuit after being contacted by COMTA and AMTA. According to the lawsuit, COM&MTA was informed it had "illegally infringed on the certification marks 'COMTA' and 'Commission on Massage Therapy Accreditation.' " COMTA and AMTA then attempted to force COM&MTA to cease using the name and acronym.
COM&MTA challenged the accusation, demanding proof that COMTA held certification and trademark ownership. According to the brief, however, COMTA "attempted to fraudulently mislead the [COM&MTA] as to a U.S. trademark ownership of certification mark."2
"In June, COM&MTA was legally formed," Folkers said. "A search of the United States Trademark and Patent Office was done, and at that point, there was no application from the AMTA [for COMTA] on file."3
The AMTA and COMTA disagree. "The AMTA name is trademarked and we have also received and/or applied for other trademarks, service marks and certification marks associated with AMTA," stated a letter from the AMTA national board of directors to AMTA chapter presidents. "One of the names we protect is the Commission on Massage Therapy Accreditation."4
According to Lattanzio, the COM&MTA and NOAMSE have been unfairly attacked because of their joint desire to accredit schools that have been excluded by COMTA. "An accrediting agency should be able to evaluate any school [that is] legitimate and has an outcome-based education," Lattanzio said. "COMTA says it assures quality and excellent education, and quality of massage therapists, [but] a quality student cannot be guaranteed by COMTA."1
Folkers agrees. "The establishment of [COM&MTA] was due to a growing need for a more logical and common-sense approach to accreditation. The current assumption that a national standard exists is a fallacy," he said. "One of the primary objectives [of COM&MTA] is to give schools a choice. [Having] only one primary accrediting agency choice could lead to bias, corruption, and destruction of businesses and other overt acts," he added.3
COM&MTA's evaluation of massage schools for accreditation are based on local standards, which allow schools to be evaluated on their own merits, and is logical, as far as Lattanzio is concerned. "There are no industry standards. Everything from 'A to Z' exists as far as massage therapy is concerned; if there are no standards, how can an organization declare a standard? COMTA's standards seek to exclude rather than include," he remarked.1
In a letter mailed to massage school owners and directors, COM&MTA clearly stated its position related to accreditation: "We believe that all legitimate schools, through a reasonable process, should have an opportunity to participate and achieve validation and accreditation. As state, local laws and regulations vary so much and usually establish what schools teach, school owners, directors and educators should not be forced to adopt, in the name of being 'legitimate' any set of artificial standards."5
Lattanzio and Folkers also believe that COMTA is not living up to certain obligations under its U.S. Department of Education (USDOE) recognition agreement. "They do not effectively monitor their member schools, which is one of the requirements under their USDOE recognition," said Folkers. "The COMTA application [to the USDOE] misrepresents their intention," added Lattanzio.1,3
One of the USDOE standards for recognition requires that "the [accrediting] agency must demonstrate that its standards, policies, procedures, and decisions to grant or deny accreditation are widely accepted in the United States by (a) Educators and educational institutions; and (b) Licensing bodies, practitioners, and employers in the professional or vocational fields for which the education institutions or programs within the agency's jurisdiction prepare their students."6
But Lattanzio disputes that AMTA and COMTA standards are widely accepted. "It makes me question how they represented themselves to the U.S. government," he said.1
Lattanzio also noted that two other organizations use the name "COMTA" - the Canadian Orthopractic Manual Therapy Association and a computer furniture manufacturer - neither of which has, to his knowledge, been singled out by the AMTA or COMTA. "Why hasn't Canada been targeted?" he asked.1
Massage Today contacted the AMTA and COMTA Executive Director Carole Ostendorf. "I've been advised by counsel not to respond," Ostendorf said.7
However, AMTA President Brenda L. Griffith issued the following statement:
Folkers sums up his feelings this way: "Presently, many schools out there will never meet and live up to the criteria for accreditation, either due to course hours or financial restraints. This puts these schools at a disadvantage when prospective students read from other agency Web sites that accredited schools are better than nonaccredited schools. The real questions are: Does the school accomplish its objective in training a competent therapist? Is this newly trained individual able to meet the standard for practicing in his or her local jurisdiction? Accreditation is a validation process. The COM&MTA offers schools a more realistic approach to this validation process. It's available to all schools. [COM&MTA] has stated it before: If we cannot accredit your school or program, your funds will be refunded. Tell me, who else offers that?"
If nothing else, this situation proves one thing: The massage profession remains divided on crucial issues relating to education, licensure and the overall direction in which the profession is headed. Look for updates on this situation in future issues of Massage Today.
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