resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
October, 2003, Vol. 03, Issue 10
Therapists Learn the "Why" and "How" of Spa
By Nancy Griffin
Thirty acres of stunning beachfront property Laguna Beach, Calif., is the setting for the Montage Resort and Spa, which opened in February. This world-class, yet casual, property has created a peaceful sanctuary for its guests, sparing no detail in lodging, dining, art and service.The 20,000-square-foot spa sets a new standard of excellence for resort spas worldwide. Beyond the ocean views, superior facilities and luxury amenities, one of the spa's key success factors is a commitment to selecting the finest staff. Early in the project, Montage CEO Alan Fuerstman brought in Barbara Schultz, the former spa director of the Ritz Carlton in Naples, Fla., as Montage's spa director, and Anne Bramham, who has developed results-oriented protocols for some of the world's most famous spas - including Canyon Ranch, the Greenhouse Group and the Ritz Carlton - as a consultant and trainer.
Five months before opening, Barbara and Anne were hard at work hand selecting massage therapists and aestheticians. The therapists selected had eclectic backgrounds but a common passion for holistic, noninvasive techniques and continuing education. They took part in a three-week training where they "basically started from scratch," as one therapist put it, and used the resort staff as "guinea pigs," which helped to create awareness and goodwill among the staff toward the spa.
The Therapists' Perspectives
Massage therapist Peggy Matthess left a 14-year position at a five-star resort to join the Montage. "This was an opportunity to receive education I could not receive elsewhere - at no cost," she said. "I could not pass it up."
Suzanne DeFranco, an experienced holistic healer and acupuncturist, also left a lucrative practice to join the Montage team. "After having my own practice for many years, I debated whether I would be happy in a resort environment," said DeFranco. "But when I heard about Anne Bramham's training, I knew this was the right place for me." DeFranco especially identified with the training in clinical aromatherapy, which is the foundation for "aroma balancing," one of the spa's signature treatments.
Drawing from Oriental diagnosis and constitutional analysis, this technique uses the specific application of oils along the reflex pathways using applied pressure and connective tissue methods.
Interview with Anne Bramham
NG: What's different about the spa at Montage compared with a typical resort spa?
AB: At Montage, the therapists have been trained to have an understanding of the "why" and "how" of spa. They understand the physiological responses of the body, and how the applied elements work with the body. Montage is one of the first spas to make a long-term commitment to training its therapists, and it is already paying off in the spa experience. The spa just opened in February, and already people are coming back for their second or third visit. Montage spa guests take home a program and become involved in their therapy.
NG: I was told that you "hand-picked" Montage's therapists. What are the qualities you look for when selecting treatment staff?
AB: In general, I look for therapists that have a sense of rhythm, flow, contact, and an insatiable desire to learn about the human body. Because of the buzz surrounding Montage, we were lucky to be able to attract the best therapists in the area, but skill and number of years in practice were not most important. We hired for attitude and potential, then taught them the necessary skills, like how to identify the links between general constitutions and the corresponding elements found in spa treatments.
NG: What is your biggest pet peeve about spas in the United States?
AB: In the US, most spas talk about "healing," but when it comes to operating the business, they don't allow for the possibility for that to happen. In Europe, there is a Badmeister program adhering to highly standardized protocols using spa therapies in physical rehabilitation. Much like our Western medical system, most spas don't take the time to understand what will best complement an individual's healing process. We as spa owners need to teach our therapists how to focus their efforts towards specific results for the client.
Click here for previous articles by Nancy Griffin.
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