Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
October, 2003, Vol. 03, Issue 10
Therapists Learn the "Why" and "How" of Spa
By Nancy Griffin
Thirty acres of stunning beachfront property Laguna Beach, Calif., is the setting for the Montage Resort and Spa, which opened in February. This world-class, yet casual, property has created a peaceful sanctuary for its guests, sparing no detail in lodging, dining, art and service.The 20,000-square-foot spa sets a new standard of excellence for resort spas worldwide. Beyond the ocean views, superior facilities and luxury amenities, one of the spa's key success factors is a commitment to selecting the finest staff. Early in the project, Montage CEO Alan Fuerstman brought in Barbara Schultz, the former spa director of the Ritz Carlton in Naples, Fla., as Montage's spa director, and Anne Bramham, who has developed results-oriented protocols for some of the world's most famous spas - including Canyon Ranch, the Greenhouse Group and the Ritz Carlton - as a consultant and trainer.
Five months before opening, Barbara and Anne were hard at work hand selecting massage therapists and aestheticians. The therapists selected had eclectic backgrounds but a common passion for holistic, noninvasive techniques and continuing education. They took part in a three-week training where they "basically started from scratch," as one therapist put it, and used the resort staff as "guinea pigs," which helped to create awareness and goodwill among the staff toward the spa.
The Therapists' Perspectives
Massage therapist Peggy Matthess left a 14-year position at a five-star resort to join the Montage. "This was an opportunity to receive education I could not receive elsewhere - at no cost," she said. "I could not pass it up."
Suzanne DeFranco, an experienced holistic healer and acupuncturist, also left a lucrative practice to join the Montage team. "After having my own practice for many years, I debated whether I would be happy in a resort environment," said DeFranco. "But when I heard about Anne Bramham's training, I knew this was the right place for me." DeFranco especially identified with the training in clinical aromatherapy, which is the foundation for "aroma balancing," one of the spa's signature treatments.
Drawing from Oriental diagnosis and constitutional analysis, this technique uses the specific application of oils along the reflex pathways using applied pressure and connective tissue methods.
Interview with Anne Bramham
NG: What's different about the spa at Montage compared with a typical resort spa?
AB: At Montage, the therapists have been trained to have an understanding of the "why" and "how" of spa. They understand the physiological responses of the body, and how the applied elements work with the body. Montage is one of the first spas to make a long-term commitment to training its therapists, and it is already paying off in the spa experience. The spa just opened in February, and already people are coming back for their second or third visit. Montage spa guests take home a program and become involved in their therapy.
NG: I was told that you "hand-picked" Montage's therapists. What are the qualities you look for when selecting treatment staff?
AB: In general, I look for therapists that have a sense of rhythm, flow, contact, and an insatiable desire to learn about the human body. Because of the buzz surrounding Montage, we were lucky to be able to attract the best therapists in the area, but skill and number of years in practice were not most important. We hired for attitude and potential, then taught them the necessary skills, like how to identify the links between general constitutions and the corresponding elements found in spa treatments.
NG: What is your biggest pet peeve about spas in the United States?
AB: In the US, most spas talk about "healing," but when it comes to operating the business, they don't allow for the possibility for that to happen. In Europe, there is a Badmeister program adhering to highly standardized protocols using spa therapies in physical rehabilitation. Much like our Western medical system, most spas don't take the time to understand what will best complement an individual's healing process. We as spa owners need to teach our therapists how to focus their efforts towards specific results for the client.
Click here for previous articles by Nancy Griffin.
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