Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
October, 2003, Vol. 03, Issue 10
Therapists Learn the "Why" and "How" of Spa
By Nancy Griffin
Thirty acres of stunning beachfront property Laguna Beach, Calif., is the setting for the Montage Resort and Spa, which opened in February. This world-class, yet casual, property has created a peaceful sanctuary for its guests, sparing no detail in lodging, dining, art and service.The 20,000-square-foot spa sets a new standard of excellence for resort spas worldwide. Beyond the ocean views, superior facilities and luxury amenities, one of the spa's key success factors is a commitment to selecting the finest staff. Early in the project, Montage CEO Alan Fuerstman brought in Barbara Schultz, the former spa director of the Ritz Carlton in Naples, Fla., as Montage's spa director, and Anne Bramham, who has developed results-oriented protocols for some of the world's most famous spas - including Canyon Ranch, the Greenhouse Group and the Ritz Carlton - as a consultant and trainer.
Five months before opening, Barbara and Anne were hard at work hand selecting massage therapists and aestheticians. The therapists selected had eclectic backgrounds but a common passion for holistic, noninvasive techniques and continuing education. They took part in a three-week training where they "basically started from scratch," as one therapist put it, and used the resort staff as "guinea pigs," which helped to create awareness and goodwill among the staff toward the spa.
The Therapists' Perspectives
Massage therapist Peggy Matthess left a 14-year position at a five-star resort to join the Montage. "This was an opportunity to receive education I could not receive elsewhere - at no cost," she said. "I could not pass it up."
Suzanne DeFranco, an experienced holistic healer and acupuncturist, also left a lucrative practice to join the Montage team. "After having my own practice for many years, I debated whether I would be happy in a resort environment," said DeFranco. "But when I heard about Anne Bramham's training, I knew this was the right place for me." DeFranco especially identified with the training in clinical aromatherapy, which is the foundation for "aroma balancing," one of the spa's signature treatments.
Drawing from Oriental diagnosis and constitutional analysis, this technique uses the specific application of oils along the reflex pathways using applied pressure and connective tissue methods.
Interview with Anne Bramham
NG: What's different about the spa at Montage compared with a typical resort spa?
AB: At Montage, the therapists have been trained to have an understanding of the "why" and "how" of spa. They understand the physiological responses of the body, and how the applied elements work with the body. Montage is one of the first spas to make a long-term commitment to training its therapists, and it is already paying off in the spa experience. The spa just opened in February, and already people are coming back for their second or third visit. Montage spa guests take home a program and become involved in their therapy.
NG: I was told that you "hand-picked" Montage's therapists. What are the qualities you look for when selecting treatment staff?
AB: In general, I look for therapists that have a sense of rhythm, flow, contact, and an insatiable desire to learn about the human body. Because of the buzz surrounding Montage, we were lucky to be able to attract the best therapists in the area, but skill and number of years in practice were not most important. We hired for attitude and potential, then taught them the necessary skills, like how to identify the links between general constitutions and the corresponding elements found in spa treatments.
NG: What is your biggest pet peeve about spas in the United States?
AB: In the US, most spas talk about "healing," but when it comes to operating the business, they don't allow for the possibility for that to happen. In Europe, there is a Badmeister program adhering to highly standardized protocols using spa therapies in physical rehabilitation. Much like our Western medical system, most spas don't take the time to understand what will best complement an individual's healing process. We as spa owners need to teach our therapists how to focus their efforts towards specific results for the client.
Click here for previous articles by Nancy Griffin.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.