Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
October, 2003, Vol. 03, Issue 10
Yup, You're the Boss Now!
By Perry Isenberg
Lots of people dream of owning a business, while some actually go out and start one! It's a scary venture with no guaranteed income. Most of us opt for staying at a job where someone else calls the shots and pays us regularly.The security of having that paycheck every one to two weeks has its merits: You don't have to worry where it comes from, just as long as it is in your hands on time. But if working for somebody else isn't making the grade for you anymore, or if you are feeling restless and can't see yourself in the same job a year from now, maybe having your own business is for you!
The Entrepreneurial Type
The entrepreneur is a different breed of businessperson. Self-motivated and in constant, perpetual motion, entrepreneurs take advantage of opportunities they encounter - and yes - they even look for opportunities where seemingly none exist. These folks can pull things off effortlessly, or at least make it seem that way. When they have a dream, they pursue it; they are passionate about what they do. Does this describe you?
Being your own boss gives you certain freedoms. It allows you to call the shots, and makes you responsible for the good (and bad) things that happen to your business. Perhaps you have given this a lot of thought, or maybe you don't know where to start.
Have you ever asked yourself what might motivate you to start your own business? Perhaps you do not want to work for any more nasty bosses, or do the nine-to-five grind; perhaps you want the challenge of embracing the unknown.
Do you feel passionate about a future endeavor? Are you prepared to fail? Being on your own requires hard work, and often, giving up life's little pleasures, like sleeping in on the weekend. Your hours may be irregular, and you may not see your family as much as you would like. This could go on for quite a while. What are you willing to give up to run your own company?
Before embarking on such a journey, ask yourself if you are willing to work long hours, and sacrifice time with family and friends. Will your loved ones be supportive of your new venture? Believe it or not, they, too, will have to make sacrifices to help you with this new business. How will you pay the bills? Are you willing to sacrifice making the same amount of money as you used to? It's possible that there may not be any money in the beginning! Do you have a savings, or nest egg, to help you through the tough times? Do you have a network of support to lean on if you find yourself in a bind?
Have you done your research, developed a marketing plan and done all of the other preliminary work necessary for starting your business? Remember, you can't ask for raises. You have to do it all by yourself! Simply put, your business will become your every waking moment until it becomes successful.
Being in business for yourself can be very rewarding. It's not always about the money, although that could be the end result. It's the pleasure of taking an inspiration or dream, and making something of it. It is the absolute satisfaction of knowing that you can do this for yourself and your family. It will eventually allow you certain freedoms with how you spend your time. You might also have employees making their livings because of your dream. What a wonderful way to share! So, enjoy the excitement of the entrepreneurial spirit and ownership.
Yup, you're the boss now!
Until next time, be healthy, be good, and stay focused and motivated. Feel free to e-mail me with your entrepreneurial dreams! I would love to read them.
Click here for previous articles by Perry Isenberg.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.