resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Decoding the Mystery of Medical Insurance Acceptance
In the constantly evolving profession of acupuncture, one of the least understood areas is medical insurance acceptance. The profession is filled with controversy surrounding this topic: Is it ethical?
Getting Paid by Medicare Is Getting a Major Adjustment
The 2015 Medicare Access and CHIP Reauthorization Act (MACRA) was signed into law to implement a new approach to clinician payments and replace the Sustainable Growth Rate formula.
First Annual ICD-10 Updates Take Effect
Yes, there was an update to ICD-10 codes on Oct. 1. It was a regular update to the diagnosis coding system and will take place every Oct. 1, just as it did when the ICD-9 system was in place.
Natural Cancer Prevention: Pomegranate for the Prostate
In recent years, the ingestion of pure pomegranate juice (8 ounces per day) has been shown in clinical studies with human subjects to slow, and to some degree, reverse, the progression of prostate cancer – the second leading cause of cancer death in North American men.
ITB Syndrome: Treat the Tensor Fascia Latae
Iliotibial band syndrome is usually the result of repetitive knee flexion, such as in runners or cyclists. Pain may be experienced in the knee and/or the hip. The patient may express a sense of the hip dislocating, popping or snapping.
Dysautonomia: The Medical Condition You May Already Be Treating
TCM practitioners have spent thousands of years healing patients without knowing or needing the names of their diseases as defined by allopathic medicine. We have syndrome names that are both poetic and efficient.
Going Beyond Just Feeling Good
We all know that most patients come to us for some pain complaint: neck pain, back pain, sciatica, carpal tunnel, etc. We also all know that acupuncture is a great first-line care for these issues, as well as supporting overall health and wellness.
Update from the International AIDS Conference
The 21st International AIDS Conference in Durban, South Africa, brought together more than 15,000 of the world's leading scientists, activists, funders, policy makers, and consumers from 153 countries.
Pediatric Asthma: A Case Study
I have had very good success with pediatric asthma, combining acupuncture with Chinese herbal products. Treatment is given over four to eight months, twice monthly, with herbal formulas rotated every month.
Treatment Success at the Won Institute
According to the World Health Organization's 2003 report titled, "Acupuncture: Review and Analysis of Controlled Clinical Trials," acupuncture has been shown to improve many physical, emotional, and mental conditions.
Integrative Cancer Care: Chiropractic for Chemotherapy-Induced Hiccups
Hiccups (singultus) are a frequent occurrence during cancer treatment. The cause of the hiccups may be the chemotherapy drug itself, such as Cisplatin; or the prophylactic use of corticosteroids such as Decadron, which is used to prevent nausea and/or vomiting.
U.S. Olympians Have a DC in Their Corner
It's probably old news to you that doctors of chiropractic play an increasingly prominent role in treating athletes, from youth sports participants to weekend warriors, to elite / professional competitors.
Pediatric Footwear: Function Over Fashion
As practitioners, it is not uncommon for parents to bring us their children to treat or ask us questions related to the pediatric population. Children's feet tend to be a perplexing region for parents and practitioners alike.
National Board Apologizes for Testing Issues
The National Board of Chiropractic Examiners (NBCE) has issued a formal apology following a series of computer-based testing malfunctions that impacted two separate examinations (March and June 2016) and caused "widespread confusion and frustration" to the nearly 1,500 examinees taking the tests.
Upgrade to "Parker 2.0" in Las Vegas
Continuing your education and refining your practice: two key elements of a successful chiropractic career. Parker Seminars promises both as it celebrates its 65th anniversary in Las Vegas next February, according to Parker University President, Dr. William Morgan, and seminar consultant Dr. Mark Sanna.
Four Ways to Attract Patients
Acupuncturist A has been in practice for six years and has struggled since day one. She spends as much time and money on marketing as she can, but since her practice is slow, her budget isn't that big.
Power to the Patient
Against a backdrop of splintered political parties, polarizations within nations, civil unrest, and distrust of established government (such as the growing anti-Washington, D.C. sentiment) comes the not-so-surprising finding that health care authorities and practitioners (with perhaps the exception of insurers) are turning over more and more powers to the individual patient.
Using the Lens of Chinese Medicine
One of the most common medications I see in clinical practice on a daily basis is fluoxetine or Prozac. Consequently, I hear many complaints concerning the side effects of this medication and am frequently asked by patients to help manage these side effects with acupuncture and Chinese medicine.
Treating Peripheral Neuropathy: Multi-Faceted Approach Including Laser Therapy
Peripheral neuropathy affects at least 20 million people in the United States1 and nearly 60 percent of all people with diabetes suffer from diabetic neuropathy. Many suffer from the disorder without ever identifying the cause.
Workers' Back Pain: Causes, Costs & Solution
You will want to share two important papers published in the past several months. Why? When read separately, each provides valuable information relevant to your patients, community and practice; together, they tell a compelling story.
September, 2003, Vol. 03, Issue 09
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
The Spa House is on its way to being open! I'm excited for you, as your amazing dream becomes a reality.Now that you've chosen a grand-opening date and your goal is in sight, what will you focus on first: hiring your staff? Testing the skills of new therapists and estheticians? Setting up a retail sales system? Getting a top-notch receptionist? Choosing a spa consultant to help you? What pieces of equipment should you purchase? Which product lines should you feature? The list goes on and on....
Let's start at the beginning. In my last letter, I asked you to come up a "unique selling proposition." You did, and it's a good one, too! The unique selling proposition (USP) is a way for you to encapsulate exactly what you offer so people you meet can get a feeling for your business. It is usually couched in terms of problem/solution or need/fulfillment. Yours is a beauty:
I like those strong verbs: "crave" and "specialize." I like the way you've focused on the community, making The Spa House part of the fabric of daily life for the people in your town. That's a smart move. I predict you'll have some success with this USP if you use it to your advantage. Make a point of repeating it a dozen times a day. When you meet people, let them know what you do. You've got to start switching from Lou the therapist and Lou the employee, to Lou the spa owner!
So, what are you going to tackle today, spa owner? Maybe you can use the USP to lead you in the right direction. You want a spa that feels luxurious, but doesn't have a huge overhead, which means you don't want to invest in expensive, high-tech equipment right off the bat. What, then, are your alternatives?
You want to give your guests the royal treatment when they arrive at The Spa House, but that doesn't necessarily mean they'll be expecting top-of-the-line FF&E (furniture, fixtures, equipment). I've seen many spas create a luxurious environment with a blend of "eclectic" decorations and equipment. The pieces of hydrotherapy equipment you mentioned wanting - the Vichy shower; the Swiss shower; the multi-jet hydrotherapy tubs; and the Scotch hose, for example - are a few items that can wait until you have a track record of ongoing success. I know they're beautiful, especially in those spa magazine ads, and you'd love to offer your guests a treatment in one of those hydrotherapy havens - but do you really need them at this stage?
You learned how to operate this equipment while working at the resort spa, and you know it's not that difficult; you also learned that spa guests can have a bad experience on good equipment in the same way that they can have a sublime experience with no equipment at all. One of the best experiences I ever had in a spa was being massaged with aromatic oils, then wrapped in a cotton sheet for half an hour - it doesn't take much.
You and your partner Barbara have a tidy sum of money to invest, but since you're not independently wealthy, you're keeping a keen eye on the bottom line. In this situation, I recommend you strike a mid-tone in your decor, equipment and furnishings. There are a couple shortcuts you can take, and other areas where you should definitely not cut corners.
Wet Room Basics
Because you are building a substantial spa, not just adding a few spa services to a regular massage room, you'll want to invest in one (and only one) wet room. A wet room is a room with plumbing in it, often with a drain in the floor. A shower may or may not be included. The "dry room," on the other hand, is a massage room with no plumbing, save for, perhaps, a sink. It can have a carpeted floor or tile, but it is not designed for hydrotherapy treatments.
I've seen several new spa owners over-invest in wet room equipment, erroneously thinking that these more "exotic" fixtures are crucial to a classy spa and would attract more clients. One salon-owner insisted on outfitting three full wet rooms in a four-room spa! Needless to say, the rooms were underutilized and dismantled within a short period of time to make way for more popular (and thus, profitable) treatments. In another letter I'll explain how you can use a "dry room" to offer your guests almost all the same treatments you can in a wet room. For now, I suggest one full wet room for The Spa House. Now, what will that room include?
A Wet Table
Your new wet room should definitely include a "wet table." As you know, a wet table is not a table on which someone has spilled water. It's a specially constructed treatment surface that traps water and products used in spa services and funnels them down through a drain either into the floor or sometimes a receptacle below the table. You've no doubt seen plenty of them advertised in the spa equipment catalogues you've been perusing recently. Since you are going to have a wet room, it's a good idea to get a wet table.
In my opinion, wet tables are great for use in exfoliation treatments. They make these treatments easy for you and more luxurious for your guest. Nothing beats the experience of fully reclining while having top-of-the-line spa products sluiced from your newly cleansed skin with warm water. However, when used for wraps, such as mud, clay, fango and seaweed, a wet table may hinder rather than aid the process. I've laid on many a wet table after a seaweed or mud treatment and been hosed down by the therapist, only to wish I could crawl off into a shower instead.
Don't forget, you can make your wet treatment room into a multi purpose space in which you can schedule wraps, scrubs, and even massages. Don't do yourself the disservice of over specializing treatment space. The more types of treatments you can perform in each room, the greater your potential income. Most wet tables these days come with a cushioned top upon which clients can lay comfortably throughout an entire wrap or other service.
My advice for your wet room: a nice wet table for exfoliations with a handheld showerhead, and a shower stall in the corner for washing off wraps. This double duty shower setup may be a little more expensive, but the investment is not that high compared to what many new spa owners get themselves into.
Consult With the Spa Doctor
See how tricky this spa setup process can be? This is why so many people in your situation enlist the services of an experienced consultant at this stage. Among other things, a good consultant will be able to look over your space and let you know what's most important to purchase within your budget, before opening. The spa consultant issue is something I'd like to address at greater length, so that will have to wait until next time.
Until then, get going on the hunt for that perfect wet table!
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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