Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
September, 2003, Vol. 03, Issue 09
We Get Letters & E-Mail
Beginning this month, letters that were not published in the print version of Massage Today will appear online.
Readers can respond to these letters via e-mail at .Please write "WGL Online" in the subject line.
Editor's Note: Some letters have been edited for clarity.
Colorful Reaction to 'Shades of Gray'
Regarding your editorial in the April 2003 issue ("Shades of Gray" www.massagetoday.com/archives/2003/04/14.html), one more point of contention for your list: How to design these laws so that a massage education does not become a requirement for a touch modality in which it is not needed?
For example, a massage education is not necessary to practice Polarity Therapy safely and effectively, yet some massage school owners and national associations continue to try to use state law initiatives to force all touch therapists through their programs, for the obviou$ rea$on.
Little wonder that non-massage folks continue to resist the state-law movement.
John Chitty, RPP, RCST
Multiple Perspectives on 'Who Owns Manual Therapy?'
Editor's note: The following letters are in response to Cliff Korn's May editorial (www.massagetoday.com/archives/2003/05/10.html).
I would suggest that you take the time to understand [the Chiropractic] profession's point of view before writing an editorial about something [of which] you obviously know very little.
Chiropractic is the greatest supporter and promoter of massage therapy, and yet here you are biting the hand that feeds you. I think you need to ask some questions before you will understand.
My barber spends a few minutes after every cut, massaging my shoulders and neck. It feels good! This is technically a chair massage!
As a profession, how will you respond if every barber were given the opportunity to take a three-day seminar, which would then allow them to offer chair massage as a service? Give it some thought. Take your time and ask a few questions before shooting your mouth off and creating a problem where none existed before.
Print this as a response to your editorial and I suspect your readers will respond in favor of my point of view. Notice that I am a licensed massage therapist in Texas and not just a chiro.
Paul McLemore, RMT, BS, DC
I am a licensed massage therapist in Connecticut, and nationally certified. I am blessed with a diverse practice in which I hold office hours in a chiro clinic two days a week, do spa work two days and have a (primarily) sports-based clientele in my home office the balance of the time.
Your observations are spot-on regarding the lack of recognition of overlapping scopes of practice. I have had a DC tell me "Just worry about the 'soft stuff'; I'll handle the healing." This, in the case of a patient who was so heavily armored it was not possible for the doc to perform an effective adjustment. The implication was that if I were able to significantly relax the musculature, he would be able to facilitate the healing process. How's that for embracing the holistic model?
Another interesting story came from my contact with a principal in a principal in a physical therapy group. She had arranged a meeting for me to explore the possibility of adding massage therapy to her business. Several of her patients, most of whom were referrals from orthopedists, had specifically requested massage in addition to PT. She stated she "... didn't really get it, but if they wanted some 'fluffy stuff' to make them feel better, she'd be happy to charge them more to cover [my fee]". When I suggested to her that massage was not just "fluffy" but proven to be therapeutic, she snickered and said, "If that were the case, you or your colleagues would be on staff working in hospitals already"! Swallowing some pride, I decided it would be best to encourage her to find another LMT, wishing her good luck in the process.
It continues to amaze me that there is an enormous dialectic between healing arts and the health care industry. If the whole point of offering "health care" is to facilitate the healing process in individuals (or to assist in maintaining wellness) then the only logical viewpoint is from the holistic model.
All around us are volumes of evidence, both anecdotal and empirical, which argue there is an unmistakable, if indescribable, link among the mind, body and spirit. To presume to "treat" any one of these aspects solely is folly. How many times have your heard someone say, "I've been to several doctors and not one could tell me what was wrong, let alone help me"? Enough to suggest that there may not be anything wrong with the doctors; but the system sure is sick?
Where does the responsibility rest in reconstructing the paradigm? With those of us who perform the work every day and have the ability and opportunity to educate the public at large, and our colleagues in health care. For most of us, it will be on a one-on-one, face-to-face basis. For others, the public forums are the way. Seems to me there is some truth in the observation that no one "owns" manual therapy...we all do, whether trained on a doctoral level or just a guy who bumps his elbow walking through a doorway and rubs it himself, just to make it feel better.
Neal Delaporta, LMT
While I don't claim to speak for anyone else, I don't think Chiropractic in general is trying to contain or eliminate the massage therapy profession.
I read your editorial yesterday with much interest. I became aware of Kansas SB 225 after receiving a survey from one of the massage professional associations that seemed to indicate licensure of massage therapists was being contemplated by the Kansas legislature. I conducted a search on the legislature's web site and SB 225 was returned. I contacted the massage professional association to express my extreme concern regarding this bill. The response I received indicated that the association's legislative monitoring group would follow and report on the bill. Alas, they did not.
SB 225 alarmed me because "therapeutic massage" is specifically mentioned within in the scope-of-practice for physical therapists and, although language in the bill provides an exclusion for massage therapists, that exclusion seemed to me to be overly restrictive.
Here is the pertinent exclusion text:
Kansas SB 225 Section 10.C.18:
While I have no difficulty with the second portion of the above ("no drugs"), [the phrase] "Relaxation, muscle conditioning or figure improvement" is, in my opinion, an extremely limited description of a massage therapist's scope-of-practice.
This bill was signed into law by Gov. Kathleen Sebelius on April 11, 2003, despite the lobbying done by Kansas chiropractors. I do not know if any massage therapists lobbied for or against the bill. I would hope that any massage therapists would have lobbied against this bill, as chiropractors did. I naively relied on the professional association to monitor and report on the bill's status. I will not make that mistake again. Kansas currently does not have licensing requirements (or even registration) for massage therapists, therefore there is no other scope-of-practice definition for massage therapy in Kansas statutes.
Your editorial focuses on Kansas chiropractors attempts to usurp some of the massage therapy scope-of-practice and ignores the excessive limitations on massage therapy's scope-of-practice being imposed by the state legislature.
I wholeheartedly agree with your editorial's suggestion the various professions should be working together to arrive at overlapping scopes of practice. It is clear that Kansas legislators need an enormous amount of education regarding massage therapy. However, it seems to me that the general massage community would have been better served if your editorial illustrated the need to be much more vigilant in monitoring pending legislation rather than accusing the chiropractor's of attempting to grab power. These accusations seem to be designed to vilify chiropractic as a profession rather than to encourage massage therapists to partner with chiropractors and physical therapists in providing the much needed education to our lawmakers.
Cim Roesener, NCTMB
Just wanted to drop a quick note to tell you how important your "Who Owns 'Manual Therapy'?"article is to all practicing somatic therapists.
When my articles were released last year [in Massage magazine], I figured I would get some flack from some fringe "watchdog" group of Chiropractors. Sure enough, immediately after the first installment hit the stands, the magazine received a biting letter to the editor complaining that I was teaching massage therapists bone work and that they alone had legal rights to any mobilization of bones. He slammed me for referring to bodyworkers as "manual therapists" throughout the article and scolded me for not simply referring to my reading audience as "massage therapists."
I wrote back a very nice response, but in the next issue Gregory Lawton, DC, president of the Medical Massage Association wrote a nasty letter back to the chiropractor essentially reminding him of how the AMA had treated them, and how it made them feel. Essentially stating what your piece said, except not as eloquently. The letter was so harsh, Massage magazine had to edit much of it.
This practice among healthcare professionals of "drawing the line in the sand" has to go. We should all be working toward a common goal of educating our public in all forms of manual therapy technique in the best ways we know how.
Erik Dalton, PhD
I am a chiropractor and bodyworker with my own clinic. I am also one of the pathophysiology instructors at Bodymechanics School of Myotherapy and Massage. After reviewing your editorial, it seems you have made some assumptions about the chiropractic perspective on who should have the ability to adjust patients. The tone of the article makes us all seem like a very insecure bunch of doctors and I need to clarify that I am not, and neither are most of my colleagues. That said, you do have some good points.
First off, it seems the legal wording of the law in Kansas as you quoted it is far too broad and doesn't seem to fit the definition of chiropractic as we are taught in chiropractic college. It certainly covers the scope of practice of a chiropractor, but it is not a good definition of chiropractic. The key defining factor, theoretically, that sets chiropractors apart is the high velocity low amplitude thrust (HVLA) to specific spinal segments and joint complexes. That can be argued when looking at chiropractic and osteopathic joint manipulative techniques, but that's the main idea
The Kansas law does seem to override common sense when it comes to comparing chiropractic, as they have defined it, with existing professions, such as osteopathy, physical therapy, and massage. All those profession utilize the mobilization of tissues. Not to mention that a classic definition of chiropractic would exclude any electrical modalities. Chiropractic means "by the hand." I just don't see how that can be defensible in court and I wonder how it was passed into law in the first place.
The whole idea of a "turf" war about protecting the HVLA thrust as a technique that should be exclusive to chiropractors seems to be a big misunderstanding on your part (which may be propagated by politicians). Anyway, both chiropractors and osteopaths have been utilizing HVLA type techniques since the onset of both of those professions. The reality is not a factor of wanting to "own" a technique -- the issue is safety.
The 500-1000 hours of most massage therapy programs is no where near sufficient to learn the physical skill and clinical knowledge to know how to adjust, when it is appropriate to adjust, and, especially, when it is not appropriate to adjust a patient. The issue is similar with physical therapists, as their education is essentially a masters level education. The knowledge base is simply not enough to be able to gather a full clinical picture of whether a patient is safe to adjust with an HVLA technique.
Chiropractors have approximately 5,000 hours of education in chiropractic college, and I know that osteopaths have a similar education. Some people may feel that 5,000 hours is not necessary, but I have seen a number of patients that have been hurt with an HVLA type thrust from both massage therapists and physical therapists, as have many of my colleagues.
My purpose in writing this is not to attack your article. You made some good points, but I hope you have seen mine as well. Chiropractic and massage together make an great pair in helping patients recover much faster than either alone. I know there are a number of doctors in the American Chiropractic Association that took offense to the picture you painted of the chiropractic perspective. We should be working hard to make a positive environment for maximal patient benefit, not putting out fight songs.
Michael W. Neely, DC
Questions About Sports Massage
Editor's note: The following letters are in response to Michael McGillicuddy's July article, "The Art and Science of Pre-Event Massage" (www.massagetoday.com/archives/2003/07/11.html).
I was pleased to see your article about pre-event massage. I am a massage therapist in PA (prior to that I was in Tampa). My business provides sports massage to college athletes. I read the part of you article that stated: "A pre-event massage administered too close to the start of an event that requires an athlete's instantaneous response can actually interfere with the start." We provide pre-event massage at swimming competitions. How much time do you recommend between the massage and the start of a swimmer's race? I appreciate you feedback -- thanks again for the good article.
Michael McGillicuddy responds:
The first person I heard talk about not doing pre-event massage on swimmers was Benny Vaughn. He stated that they noticed that their swimmers starts were just a little bit slower when they received pre-event at the swim site before competing. They would do pre-event massage at the hotel where the team was staying, but not at the site.
You must watch your athlete's response to pre-event massage. If they are a fraction of a second off on the start, you could be doing them a disservice. Not all athletes respond the same; however, if you notice the start times are not as quick as they should be, do not administer pre-event massage close to the competition.
I enjoyed your article regarding pre-event sports massage. Since the first day of massage school, I wanted to focus most of my attention on athletes. However, getting into that field has seemed more complicated than expected. I was just wondering how you might suggest focusing more on sports massage and getting the clientele or applying for a position with a sports team.
Rochelle Beirmann, CMT, NCTMB
Michael McGillicuddy responds:
When I got out of massage school, I knew I wanted to do sports massage. I joined the Florida State Massage Therapy Association sports massage team, and we worked a sporting event almost every weekend. I also took every workshop I could related to sports massage. By being seen at events and educating myself as much as I could on sports massage, I began to develop a reputation in the community as one of the best.
After awhile, the athletes know who has the best hands and does the best job, and they seek you out. You can always get involved in your community by volunteering at events; most high schools need help with their teams. If you work on the student athletes, you get to know their parents and the other medical people who work with the teams. That is how your reputation will grow. Continue taking courses on sports massage and be sure to read everything you can on the subject.
"Positive Results Using Reflexology"
I just finished reading your column regarding working with stroke victims (www.massagetoday.com/archives/2003/07/12.html). I enjoyed it, particularly the photos.
I just wanted to share that there is (at least) one other specific modality that is effective in helping stroke victims. I specialize in reflexology with my work, and have had very positive results using reflexology with people who have suffered strokes (both minor and extreme), as well as other conditions arising from disturbance within the body's nervous systems.
Because reflexology speaks so directly to the central nervous system, it has the ability to override previous information that the CNS believes to be true (i.e. paralysis), and thus assists the body to restore motor function.
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