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5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Trouble in the Wellness Waters?
Call me old-fashioned, paranoid or just old, but I do remember graduating from chiropractic college in the late '70s in the midst of the Wilk v AMA lawsuit.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
September, 2003, Vol. 03, Issue 09
The Art and Science of Post-Event Massage
By Michael McGillicuddy, LMT, NCTMB
The term "post-event massage" can be confusing, depending on the sports massage educator you listen to. I consider "event" massage to be sports massage applications administered onsite at an athletic event.Usually, a post-event massage is administered at the event site after the athlete has finished competing for the day; this type of massage requires a greater degree of skill and knowledge.
Here in Florida, athletic events are held outdoors year-round. Sometimes it's cold, but most of the time, it's really hot. Because of the changing weather conditions at these events, a sports massage therapist providing post-event massage should be trained to recognize conditions such as dehydration; hyperthermia; heat exhaustion; heat stroke; and hypothermia.
The state of Florida defines massage therapy as "the manipulation of soft tissue of the human body." Providing first aid is not within the scope of practice for massage therapy. When a sports massage therapist suspects an athlete has a medical problem, he or she should seek the help of a qualified medical staff member at an event. In fact, it is better for the therapist if the medical team screens the athletes before they receive massage therapy.
A post-event massage is designed to aid the athlete in recovering from the activity; reduce post-exercise soreness; and re-establish range of motion and blood flow to tight muscles. It also can give the athlete a big psychological lift. Before administering the massage, allow the athlete to cool down and rehydrate. Conduct a brief interview to ensure that he or she is coherent and rational. I like to ask if the athlete is really sore. I also ask the athlete to tell me if he or she experiences any discomfort during the massage, so I can adjust my technique; post-event massage should never be painful to the athlete.
A post-event massage is administered for approximately 10 to 15 minutes; it is not a full-body massage. A typical post-event leg routine might consist of compressive effleurage for calming the nervous system and pushing fluid; pettrisage for easing tension in the muscle; compression for spreading muscle fibers and restoring blood flow; broadening strokes to lengthen tight muscles; and compressive effleurage as a finishing stroke to soothe. Following the massage, therapeutic stretching can be administered to relieve muscle tension and restore range of motion.
During the massage, the therapist should watch for cuts; scrapes; bruises; blisters; and mild strains and sprains, and have them treated appropriately by the medical team. Often, an athlete will experience muscle cramps during the massage. If it is a single muscle, I like to use reciprocal inhibition technique to relieve the cramping; however, when an athlete experiences cramping in more than one muscle group, it might be a sign of dehydration. Medical attention should be sought to ensure it does not become a serious medical problem.
Watch carefully as the athlete gets up off the table following the massage. I like to look the athlete in the eyes to see if they look clear. An athlete may feel light-headed and dizzy; watch as the first few steps are taken away from the massage table. Sometimes, cramping may occur as the athlete's muscles are reactivating.
An effective post-event massage helps an athlete feel better immediately following a competition. Along with the great psychological boost, it allows the athlete to recover more quickly. Most athletes look forward to seeing massage therapists at an event because they know they will enjoy their well-deserved post-event massage treatment.
I hope this information has been helpful, and that you enjoy being a part of the massage therapy profession.
Michael McGillicuddy, LMT, NCTMB
Click here for previous articles by Michael McGillicuddy, LMT, NCTMB.
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