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Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Are You Using Your Professional Title Ethically?
Many faculty members teaching in the classroom or performing research within academic institutions have earned doctorates and use the title of "Doctor" or "Dr." They are usually referred to as professor or doctor within the classroom by students.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Viewpoints: Pes Anserine Tendonitis vs. Medial Meniscal Tear
What do you think stiff golf shoes, playing with a child, riding a bike, running and swimming the breaststroke all have in common? Each requires knee joint involvement. To quote physical therapist Gary Gray, "The knee is just the dumb guy in the middle."
Embrace the Necessity of Change
My son, David, and my daughter, Deborah, play high-school and club soccer. For those of you who aren't familiar with this lifestyle, each practices two to three times a week, 48-50 weeks a year. Between the two, they play approximately 70 games annually.
How's Your Bucket? Two Key Benchmarks to Help Plug the Holes
Just about every businessperson knows it's far less expensive to hold on to a repeat customer than it is to acquire a new customer.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Sacroiliac Pain: A Complex Puzzle
I don't think we manage SI misalignment properly. First, we tell our patients they have an SI problem. I am not convinced this is accurate, and I will speak to that issue. Second, I think repetitive mobilization of the SI joints is not useful.
A Simple Exam Protocol to Assess Lower-Extremity Imbalance
One of the most common conditions of the human frame is excessive foot pronation, in which the foot rolls inward, creating a foot that is flatter, wider and longer. A resultant subluxation pattern of the various tarsals and metatarsals results.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Coding for Functional Performance Testing and Measurements
I have noticed a trend for medical necessity of chiropractic services to be defined with statements and language indicating "functional improvement" as one of the standards for efficacy of treatment.
Time to Address the Global Impact of Pain
More people may be living longer, but they're not enjoying it, particularly when it comes to musculoskeletal health, according to the latest Global Burden of Disease (GBD) study.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
September, 2003, Vol. 03, Issue 09
Expedition Costa Rica a Rewarding Experience
By Gwen Coveny, BA, CMT
Expedition Costa Rica July 2003 was a volunteer project led by Elvis Mairena, a Costa Rican native and massage therapist currently practicing in New Jersey who uses his skills to provide healing touch to people in need.Our group of massage therapists learned of the expedition through the International Massage Association and the Somerset School of Massage Therapy (SSMT), where Elvis just completed a year of training.
I helped coordinate the expedition, which included a total of seven volunteers, all of whom paid their own travel expenses. In addition to Elvis and myself, other volunteers were Paula Suyehiro, BS, CMT, from Marin County, Calif.; Jessica Kansiz, a massage therapist from New Brunswick, N.J.; SSMT students Amanda Whitehead and Rebecca Morse; and MaryAlyn Garcia, a friend from Arizona who assisted us with Spanish translation.
We spent our first day administering massage at Manos Abiertos ("Open Hands"), a convent for disabled children. These children were afflicted with Down syndrome; paralysis; blindness; and major deformities. Some of the children were on respirators. Most were mentally disadvantaged; many couldn't speak at all. Some children were confined to cribs and could only be lightly massaged or given energy through hand placement. It was emotionally difficult at times, but these children appreciated the touch.
We also worked in a children's clinic in Orotina, where we massaged disabled children and their parents, many of whom traveled from several hours away to experience massage. During the sessions, we worked with clothed individuals on massage tables; mats; regular chairs; and in wheelchairs, depending on their conditions.
We worked with elderly patients at a home called Albergue del Anciano ("Inn of the Ancients") in Quepos. This was particularly rewarding, as many of the patients told us about their lives, and expressed their happiness over having visitors. One man who had been paralyzed for years miraculously experienced some movement in his legs after a massage by Elvis and Amanda! Despite the disfiguring conditions of many patients, most were proud to be in their 80s and commented that they wanted to live longer.
Most of the places where we worked were small, run-down clinics. There was a great deal of poverty, but the patients were clean and well-cared-for by the nurses and staff members, who showed a lot of love and dedication. The staff also seemed to appreciate the attention and touch we provided to their patients.
We learned so much and fought back many tears during this humbling experience. We found the Ticos (native Costa Ricans) to be very kind, humorous and generous people. We were often reminded of how fortunate we are to have our health, and of the relative wealth many of us enjoy in the United States. We learned how to use our massage skills to reach out in ways we hadn't known were possible - it was truly amazing.
Plans for future expeditions are already underway. If you would like more information, please contact Elvis Mairena at (732) 754-4963.
The following expedition volunteers can be contacted with comments and/or questions:
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