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SpaTrade Report Reveals Seven Industry Trends

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Massage Today
August, 2003, Vol. 03, Issue 08

SpaTrade Report Reveals Seven Industry Trends

By Editorial Staff

Earlier this year, SpaTrade, an online business-management resource dedicated to the spa community, released its "Path to Profitability for Day Spas" report, which was compiled from in-depth research on many aspects of the day spa industry, and drawn from information from industry workers; spa-related media sources; and other key resources associated with the day-spa industry.

According to the report, the following seven trends reveal how spas can stay competitive:

  1. Better, Cheaper, Faster - Day spas must provide the best services for the price in a timely manner.
  2. Niche Equals Rich - One spa does not fit the needs of all people. Owners are encouraged to carve out a clearly defined place for their spas.
  3. "Medi-Spa" Mania! - Although the term "Medi-Spa" is trademarked, the spa and medical industries have joined forces to create a new genre of spa.
  4. Corporate Connection - Day spas are drawing an increasing number of corporate clients who are using spa services for events and conferences.
  5. The Branded Spa - "Branded Spas" are well known on regional or national levels.
  6. Rallyin' 'Round Retail - The retail sales operations of day spas are integral to their success.
  7. Sayonara Stereotypes - These days, there is no such thing as a "typical" spa-goer.

According to Nancy Griffin, founder and CEO of SpaTrade, the goal of all SpaTrade reports "is to collect, analyze and provide the business management secrets that make sense in today's tough economy, and deliver cutting-edge information that will immediately impact the spa's bottom line."

The "Path to Profitability for Day Spas" report is available for purchase at www.spatrade.com.

 

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