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The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
August, 2003, Vol. 03, Issue 08
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
The spa that was in your dreams a few months ago is now just weeks away from opening! Things are happening awfully fast, aren't they? I bet you never thought you'd have such a huge number of items on your "to-do" list.Brace yourself; it doesn't slow down for quite some time now.
You've laid the groundwork for a successful business by coming up with a mission for your new spa, something you and your partner, Barbara, believe in and hammered out as a team. You've incorporated your spa as a legal entity, and you've got a new name. It wasn't that hard was it?
It's like having a whole new identity, isn't it? You've got a new checkbook, new business cards, new stationary and a new logo. I'm glad my suggestion to try "automatic writing" worked for you in finding a name for your new spa. You and Barbara had some shared ideas on what you wanted to include in the overall spa concept, but you couldn't come up with a way to synthesize them into one simple name.
Let's examine them: First, you wanted to capitalize on the location-a beautifully renovated Victorian house right in the middle of the downtown-shopping district. Next, you wanted the spa's name and look to say something about your belief in natural, organic products and treatments. Finally, you wanted your spa's identity to reflect your personal journey, the way you and Barbara moved up through the spa ranks and put this unique vision together. So, you took this jumble of words and phrases, tossed them around, and started writing without stopping or censoring your thoughts until something clicked:
And voila, there it was. Even though you and Barbara continued to fill in a full 100 entries on your list, there it was - number 6: "The Spa House." Sweet and simple: A home away from home where people can go to enjoy all-natural treatments. You settled on a Southwestern color scheme of sandstone, terra cotta and umber to reflect the earthy and organic properties of your chosen ingredients. Your logo is a simple child's drawing of a house with two figures in front holding hands - a symbol of the friendship between you Barbara.
I like it, Lou. Some of the graduates of my spa certification class have inspired me in a similar way with the creative and unique names they've come up with for their new spas. One woman wanted a place where spa guests could bring their pets to get groomed in an adjacent facility; she called it the "Doggy Day Spa." Another man, who was a paramedic prior to becoming a massage therapist and opening his mobile spa-on-wheels, named his "Back Savers to the Rescue." The cutest one was the couple that plans on opening a joint dude ranch and spa. They specialize in those wanting to ride horses and relax. The proposed name is "Just Horsin' Around"; their logo is a horse in a hot tub.
Out of Identity, a Mission
You've naturally found your mission within your new identity as The Spa House, Inc. It's a short phrase you can post on your wall and include in your literature and on your Web site. I like this mission statement as much as I like your new name: "The Spa House uses top-quality natural ingredients and world-class service to make each visitor feel at ease and at home, improving the health and well-being of the entire community."
It's good; you've gone beyond the narrow view and broadened your stated mission to help everyone in the community, not just your target audience. Of course, those of us in the spa industry are aware that when we treat an individual, we're also making an impact on his or her family. In turn, that family impacts other families, and the whole community. You can also - as do many spas - dedicate some of your efforts (and profits) to the community and chosen charities.
Remember, the more you connect with the underlying reason for building your spa and starting this new venture, the more successful you'll be, in the truest sense of the word. To get lost in profit-making alone may leave you stranded in a place you do not want to be. Look to your mission statement often as a life preserver in future months; while navigating treacherous waters.
The Unique Selling Proposition
That said, let's be real, here, too. You can't save the world if you go out of business! You also need to have a good handle on what you're offering to people so they'll want to buy it.
One of the quickest and easiest ways I've found to get the word out about a new business is called the "Unique Selling Proposition" (USP). It's also been called the "elevator speech" because it's a short "sell" that can be told during a brief elevator ride. It goes like this: First you start with a problem (you know how _____?); then you offer a solution (well, my business _____). It's that simple. Consider this example for a computer repair business: "You know how your computer freezes sometimes and you have to waste time rebooting or even suffer a loss of valuable data? Well, I come to your location and in just twenty minutes adjust your computer so that never happens again, money-back-guaranteed."
What would your response be to that person? You'd likely ask for his or her card. You might possibly become a customer. You need to think of something similar to get people to visit your spa. Think in terms of problem/solution or need/fulfillment.
Why don't you write down the USP for The Spa House and send it to me in your next letter? (maybe even on your stationary!) I know how busy you must be now, in the midst of a whirlwind of color schemes; decor decisions; furnishings; supplies; equipment; pre-marketing; and another crucial issue: people! That's right; several new people are about to come into your life. They are often called employees, but make no mistake - they have lives of their own and can take up a lot of your time if you don't learn early on how to manage them appropriately. I'll talk a little about them next time I write.
You're already getting a taste of life on the other side of the manager's desk; it's not as simple as you thought it was while you were an employee at the resort spa, right Lou?
Until next time,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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