Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
August, 2003, Vol. 03, Issue 08
Working With Injured or Ailing Patients
By Vivian Madison-Mahoney, LMT
Do we heal patients? No, of course not. Nobody can heal anyone. Healing comes from within, and it takes time. We can, however, help facilitate the healing process in a number of ways: by working to alleviate pain and discomfort; by helping to correct negative conditions that inhibit the body's natural healing processes; by educating patients on the inner workings of their own bodies; and by teaching patients how they can participate in their own healing.
Our ability to help patients is based largely on the fact that we, as massage therapists, really care: We take time with our patients; we listen; and we try to make them feel special.In most cases, hands-on therapy works best to alleviate pain and suffering; however, showing concern for our patients' lives outside of their medical conditions can also help to improve their attitudes - and changes in attitude can help improve the physical body.
In our facility, our patients understood that we were not in it for the money, but to help improve their conditions. Part of our job was to help them understand that returning to work as soon as possible was necessary to promote healing. A main problem I have seen during my years of working with injured or ill patients is that massage therapy has been the "court of last resort," so to speak. Sometimes, patients are treated with every type of medication, physical therapy, or other treatment before we see them. By the time they come to us, their prospects of "getting better" have become almost impossible, because their memory cells are programmed to feel pain.
What Constitutes "Getting Better?"
Can people really improve? Sometimes, we are only able to help patients feel well enough to "get through it," until time heals the injury. I remember an insurance adjuster who was upset that a patient was receiving massage therapy covered by insurance. "I hate that the insurance pays for this guy to FEEL BETTER," she said. I told her that massage therapy is doing the same thing as prescription drugs, surgery and other medical treatments: it helps him feel better. It certainly wasn't to make him feel worse.
If physicians prescribe durable medical supplies, drugs or physical therapy, insurance adjusters do not get upset. Why is it a big deal to prescribe massage therapy? Because they know that MASSAGE THERAPY MAKES PATIENTS "FEEL BETTER"! Maybe we should call it "PAIN THERAPY"; then the problems with insurance companies might go away.
What you do for an injured patient is beneficial and important - you can change their lives. You can also change your own life if you do it with love and caring, and if money is not your only motivation. Success and money will come in time if you truly care for those who need your assistance.
Knowing When to Treat
It is up to the massage therapist to know if he or she is qualified and capable of performing therapy for a specific medical condition. If you do not know what to do, then admit it and refer the patient to someone who does.
Still, 100-percent healing is not possible for every condition. There are things you may do one time that will seem to relieve a condition, only to have it return by the patient's next visit. What works for one patient may not work for the next patient with the same condition. If you do your best and the patient does not improve within a reasonable amount of time, his or her physician may no longer refer the patient to you; moreover, you should not want to continue to treat them if they are not showing some signs of improvement.
If you are billing insurance for the therapy, the insurer may not pay you for very long if you cannot show productive functional outcome. Insurers look for changes that can return the patient to employment, help them remain on the job, or return them to what they were unable to do prior to treatment. This is not always possible, but the intention to do so is necessary; so is thorough documentation to this effect.
Click here for more information about Vivian Madison-Mahoney, LMT.
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