Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
August, 2003, Vol. 03, Issue 08
By Cliff Korn, BS, LMT, NCTMB
Last month, our new managing editor, Rebecca Razo, penned a front-page article titled Sharing the Gift of Touch (www.massagetoday.com/archives/2003/07/05.html).The article touches on a concept I have long held dear: If we are blessed with talents and abilities, we should use them to benefit the rest of society in myriad ways.
Most would agree that massage therapists come pre-programmed with a deep desire to help others. It's what allows us to overcome societal issues surrounding personal space and touch to alleviate pain and discomfort in others. It's also what makes us ideal candidates to expand from our practices and embrace volunteering to serve our own and society's needs.
If you have checked out my bio, you know I am a "volunteeraholic." I love being a massage therapist and look forward to Monday mornings. In previous careers, I haven't always been able to say that; so, now I feel it appropriate to expend my energies giving back to the profession I love and to the society that allows it to flourish.
Volunteering benefits both the society-at-large and the volunteer. It makes important economic and social contributions, giving way to more cohesive societies by building trust and a mutual exchange of effort and activity among citizens.
Even the IRS supports us in our volunteering efforts! Volunteers in the United States can receive tax deductions from the IRS on many costs associated with volunteering, such as mileage; supplies; copying; convention attendance fees; parking; and more. Although you cannot deduct the value of your time or services, you can deduct the expenses you incur while donating your services to a qualified organization, including travel expenses, which may include transportation, meals and lodging while away from home, as long as there is no significant element of personal pleasure, recreation or vacation involved in the travel.
These deductions apply only if you are not receiving reimbursement by the organization you are assisting. You also must itemize them on your tax form; thus, you cannot take the deductions if you use the 1040 EZ form. (Please note that this information is for general reference. Consult a tax professional, or download IRS Publication 526: Charitable Contributions [www.irs.gov/pub/irs-pdf/p526.pdf] for more information.)
In addition to providing tax deductions, volunteering allows us to live out our fantasies. Many of us secretly wish we could spend our days on Broadway, taming lions, or doing any of a thousand different things; however, our career paths - and maybe our true talents - led us in different directions. Volunteering is a way to make your dreams come true! Instead of selecting a volunteer assignment that makes use of your professional skills, consider finding a form of community service that taps the "inner you."
Do you love show business? There are lots of community theater groups, local telethons and performing troupes that might welcome your involvement. If you can't act or sing, you could manage, sew costumes or book acts.
Do you love animals? Few paying jobs involve a lot contact with animals; however, you can volunteer at the zoo, and do everything from helping the keepers to giving tours. The humane society might welcome your help in caring for unwanted pets and finding adoptive families for them.
Perhaps you want the chance to be a leader. Chairing a committee, coordinating a special event, or being a team captain of other volunteers will allow you fulfill this function. You'll finally be in charge! The Web site www.Suite101.com suggests adding volunteer activities to your resume:
I hope I have stirred your willingness and desire to share in my volunteerism delight! If massage is your passion, as it is mine, you don't even have to leave the field to participate. Drag your massage chair down to the local firehouse or police station and volunteer on and after holiday weekends when employees have been on duty for extended periods of time. Contact any national, state or local massage association and offer to help. Member or not, most will welcome your call!
It's time to give back right now - don't you think?
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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