Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
August, 2003, Vol. 03, Issue 08
FSMTA Annual Conference "A Great Success"
By Rebecca J. Razo
The Florida State Massage Therapy Association (FSMTA) held its annual massage therapy convention and trade show June 26-29, at the Hyatt Orlando, in Kissimmee, Fla. According to FSMTA President Michael McGillicuddy, over 2,000 people attended the event.
Although the exhibit hall was open to attendees for a half-day on Thursday, keynote speaker Benny Vaughn, a leader in sports and orthopedic massage, shifted the convention into high gear with his dynamic and inspirational speech, "Nourish Your Potential," at Thursday evening's kick-off dinner.
The exhibit hall opened again early Friday morning, allowing attendees to browse the 100-plus exhibitor booths while an Elvis impersonator, provided by one of the convention's sponsors, BioFreeze/Performance Health, Inc., crooned such classics as "Love Me Tender" and "All Shook Up." In between sets, "Elvis" posed for pictures with convention attendees.
The convention featured a breadth of workshops presented by nationally recognized massage educators, including Bruno Chikly, MD, DO (hon.), who presented Breakthrough in Lymph Drainage Techniques; Alaya Chikly, CMT, who presented Heart-Centered Therapy; Roy Desjarlais, LMT, CST-D, who presented CranioSacral Therapy and its Application to Massage Therapy; Vivian Madison-Mahoney, LMT, who presented Insurance Billing, Procedures, Laws and Rules; and David Dolan, who presented Bio Aquatic Exploration Ocean Therapy.
Other workshop presenters included Dee Ahern, RPT; Dale Alexander, PhD, MA, LMT; Bruce Baltz, LMT; Cary Bayer; Cathy Cohen, LMT; Albert Durso, LMT; Marc Kalmanson, LMT; David Kent, LMT, NCTMB; George Kousaleos, BA, LMT, NCTMB; Thomas Liberto, LMT; Whitney Lowe, NCTMB; Christopher Marks, LMT; Don McCann, MA, LMT, LMHC; Cheryl McGillicuddy; Brett Pace, LMT; Clifford Shooker, DC, DABCN; and Benny Vaughn, LMT.
Eligible attendees received anywhere from two to six continuing education units (CEU) for attending the workshops.
On Saturday evening, Mr.McGillicuddy warmed the crowd at the closing dinner banquet and awards ceremony by thanking members of the FSMTA for their support. "The FSMTA [convention] is the largest and best in the country," he said.
After dining on mushroom-stuffed chicken, new potatoes and chocolate cake for dessert, dinner guests turned their attention to guest speaker Dale Alexander, whose speech emphasized that touch "bridges space and time," and that "healing comes from within and from the divine."
The awards presentation followed; Michael McGillicuddy presented the Legislator of the Year Award to Florida State Senator Bill Posey in recognition of his outstanding contribution to the massage profession.
Sen. Posey was responsible for helping remove language from a bill that would have been detrimental to the massage profession for insurance reimbursement. "Senator Posey is a friend of massage in [the Brevard County] district," said McGillicuddy. "He and his wife are well liked by the Brevard chapter of the FSMTA."
Sen. Posey graciously accepted the award, noting that fellow award recipients Lynda Solien-Wolfe; FSMTA Vice-President Maureen Gilbert; and Brevard chapter member Donna Buist, all played a role in getting him involved through their ongoing grassroots efforts to educate local legislators on issues affecting the massage profession. Sen. Posey encouraged attendees to get to know their local legislators.
Lynda Solien-Wolfe praised Sen. Posey and his support of the profession. "Senator Posey is down to earth ... [he's] one of us," she said.
Perry Isenberg, vice-president of marketing for BioFreeze/Performance Health, presented the convention's first-ever Humanitarian Award to Aaron L. Mattes. According to Isenberg, the purpose of the Humanitarian Award is to "recognize the contribution of an individual to their community and/or their profession, completely and unselfishly for the benefit of others."
Other award winners included: Lynda Solien-Wolfe, Bob Poulin and Chris Davis - President's Award; Albert Durso - State Licensed Massage Therapist Award; Louis Pompi, Mark Zidar and Ron Stephens - Outstanding State Service Award; and Pete Pfannerstill - Outstanding Sports Massage Therapist of the Year.
One of the evening's most exciting and unexpected moments came when Isenberg surprised McGillicuddy with a $20,000 check from BioFreeze/Performance Health to the FSMTA, in recognition of the association's commitment to the profession.
This year's convention also marks the commencement of the FSMTA Foundation. The Foundation is still in its early stages; however, McGillicuddy noted that its primary goals are to support education and research in the massage profession. In the weeks ahead, the Foundation's executive board will be going over information gathered during the conference to work out many of the details. In the meantime, the Foundation is off to a great start, raising over $6,000 at a silent auction preceding Saturday's dinner banquet, in which convention sponsors, exhibitors and presenters donated services, supplies and other items.
Overall, "The convention was a great success," said McGillicuddy. "We will start immediately on making next year's convention even better."
The FSMTA was founded in 1939 with 85 charter members. Since then, the association has grown considerably and now has approximately 4,000 members in 19 chapters all over the state.
For more information, visit www.fsmta.org.
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