Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
August, 2003, Vol. 03, Issue 08
FSMTA Annual Conference "A Great Success"
By Rebecca J. Razo
The Florida State Massage Therapy Association (FSMTA) held its annual massage therapy convention and trade show June 26-29, at the Hyatt Orlando, in Kissimmee, Fla. According to FSMTA President Michael McGillicuddy, over 2,000 people attended the event.
Although the exhibit hall was open to attendees for a half-day on Thursday, keynote speaker Benny Vaughn, a leader in sports and orthopedic massage, shifted the convention into high gear with his dynamic and inspirational speech, "Nourish Your Potential," at Thursday evening's kick-off dinner.
The exhibit hall opened again early Friday morning, allowing attendees to browse the 100-plus exhibitor booths while an Elvis impersonator, provided by one of the convention's sponsors, BioFreeze/Performance Health, Inc., crooned such classics as "Love Me Tender" and "All Shook Up." In between sets, "Elvis" posed for pictures with convention attendees.
The convention featured a breadth of workshops presented by nationally recognized massage educators, including Bruno Chikly, MD, DO (hon.), who presented Breakthrough in Lymph Drainage Techniques; Alaya Chikly, CMT, who presented Heart-Centered Therapy; Roy Desjarlais, LMT, CST-D, who presented CranioSacral Therapy and its Application to Massage Therapy; Vivian Madison-Mahoney, LMT, who presented Insurance Billing, Procedures, Laws and Rules; and David Dolan, who presented Bio Aquatic Exploration Ocean Therapy.
Other workshop presenters included Dee Ahern, RPT; Dale Alexander, PhD, MA, LMT; Bruce Baltz, LMT; Cary Bayer; Cathy Cohen, LMT; Albert Durso, LMT; Marc Kalmanson, LMT; David Kent, LMT, NCTMB; George Kousaleos, BA, LMT, NCTMB; Thomas Liberto, LMT; Whitney Lowe, NCTMB; Christopher Marks, LMT; Don McCann, MA, LMT, LMHC; Cheryl McGillicuddy; Brett Pace, LMT; Clifford Shooker, DC, DABCN; and Benny Vaughn, LMT.
Eligible attendees received anywhere from two to six continuing education units (CEU) for attending the workshops.
On Saturday evening, Mr.McGillicuddy warmed the crowd at the closing dinner banquet and awards ceremony by thanking members of the FSMTA for their support. "The FSMTA [convention] is the largest and best in the country," he said.
After dining on mushroom-stuffed chicken, new potatoes and chocolate cake for dessert, dinner guests turned their attention to guest speaker Dale Alexander, whose speech emphasized that touch "bridges space and time," and that "healing comes from within and from the divine."
The awards presentation followed; Michael McGillicuddy presented the Legislator of the Year Award to Florida State Senator Bill Posey in recognition of his outstanding contribution to the massage profession.
Sen. Posey was responsible for helping remove language from a bill that would have been detrimental to the massage profession for insurance reimbursement. "Senator Posey is a friend of massage in [the Brevard County] district," said McGillicuddy. "He and his wife are well liked by the Brevard chapter of the FSMTA."
Sen. Posey graciously accepted the award, noting that fellow award recipients Lynda Solien-Wolfe; FSMTA Vice-President Maureen Gilbert; and Brevard chapter member Donna Buist, all played a role in getting him involved through their ongoing grassroots efforts to educate local legislators on issues affecting the massage profession. Sen. Posey encouraged attendees to get to know their local legislators.
Lynda Solien-Wolfe praised Sen. Posey and his support of the profession. "Senator Posey is down to earth ... [he's] one of us," she said.
Perry Isenberg, vice-president of marketing for BioFreeze/Performance Health, presented the convention's first-ever Humanitarian Award to Aaron L. Mattes. According to Isenberg, the purpose of the Humanitarian Award is to "recognize the contribution of an individual to their community and/or their profession, completely and unselfishly for the benefit of others."
Other award winners included: Lynda Solien-Wolfe, Bob Poulin and Chris Davis - President's Award; Albert Durso - State Licensed Massage Therapist Award; Louis Pompi, Mark Zidar and Ron Stephens - Outstanding State Service Award; and Pete Pfannerstill - Outstanding Sports Massage Therapist of the Year.
One of the evening's most exciting and unexpected moments came when Isenberg surprised McGillicuddy with a $20,000 check from BioFreeze/Performance Health to the FSMTA, in recognition of the association's commitment to the profession.
This year's convention also marks the commencement of the FSMTA Foundation. The Foundation is still in its early stages; however, McGillicuddy noted that its primary goals are to support education and research in the massage profession. In the weeks ahead, the Foundation's executive board will be going over information gathered during the conference to work out many of the details. In the meantime, the Foundation is off to a great start, raising over $6,000 at a silent auction preceding Saturday's dinner banquet, in which convention sponsors, exhibitors and presenters donated services, supplies and other items.
Overall, "The convention was a great success," said McGillicuddy. "We will start immediately on making next year's convention even better."
The FSMTA was founded in 1939 with 85 charter members. Since then, the association has grown considerably and now has approximately 4,000 members in 19 chapters all over the state.
For more information, visit www.fsmta.org.
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