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Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
Trouble in the Wellness Waters?
Call me old-fashioned, paranoid or just old, but I do remember graduating from chiropractic college in the late '70s in the midst of the Wilk v AMA lawsuit.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
July, 2003, Vol. 03, Issue 07
The Five Seasons of Spa: Summer
By Robin Zill, LMT
Author's note: This five-part series is designed to explore the language of nature as it relates to the spa experience.
"Summertime...When the Living Is Easy"...NOT!
Summer is the season when life and business are in full bloom.If your business has been well-planned and tended, the garden is thriving: the soil is tilled and nourished; there is plenty of water; the sun-to-shade ratio is perfect; and the bouquet of color bursts forth, ripe with foliage and fruit. The best of what nature has to offer has been given to you because of your vision and hard work. The harvest is around the corner.
In the ousia (oo-see-ahh) philosophy, summer is considered the time of full bloom, the time of flowering. It is the time when things are in full swing and the senses are filled with wonder. You have made it through the long winter season when your planning began, and the spring season when vision took roo,t as you built and finalized your space, treatment menu and staff selection. The season of summer at its best is fun, rewarding and beautiful.
But the hot summer sun can be blistering. It can mean draught, unexpected insect infestations and weeds. Summer can be the season when many new business owners find themselves running on empty. That is why taking a vacation and slowing down just a little can be the best thing for you and your business. But how can you afford to?
How Can You afford Not To?
Any spa owner will tell you that the opening of a spa (or any new business) is a multidimensional feat. It is like a rite of passage. A new spa owner has counted the cost and made many sacrifices - so have those around him or her. Most new spa owners are tested on physical, emotional, intellectual and spiritual levels. By the time the spa opens, they have lived a lifetime. This needs to be acknowledged and honored.
From the spa business perspective, the ousia key word for summer is maintenance: maintenance of the vision, maintenance of the people and maintenance of the systems. This is the time to review planning and profit expectations, and decide if the staff you selected is the team that will take you forward. Are the treatment programs working optimally? Taking time to review, refine and tweak your systems will save you endless hours of frustration and stress down the road.
I know, I know - you don't have time. You are too busy putting out fires. I rest my case. Whether it is reviewing profit margins, coding in the computer, cleaning up protocols and staffing policies, such as dress codes and tardiness, or making simple clarifications and refinements, it needs to be done. It can make all the difference to the bottom line at the end of the year. There is definitely pruning to be done. It is time to hoe and strengthen the growing plants, remove the suckers and pinch the leaves. Poor team morale or treatment programs that do not sell or are not easy to perform need to be revisited. Listening and communicating with staff to refine your business structure is imperative at this point. Neglecting this proper pruning can leave the garden fruitless, with little more than weeds to show for all your hard work and vision.
Summer season maintenance also means maintenance of your own personal health. Maintain your own health and vitality so you can maximize this incredible growth period. Treat yourself to spa services; pay special attention to your diet, exercise and sleep patterns. Review the pace and rhythm of your life schedule. Do you have enough time with your spouse or significant other, children, friends... yourself? Taking time to stop, reflect and balance by dipping into the fifth season of spa - the integrated center - is critical.
Most people I know in the spa industry, at least the harbingers, chose this industry because it offered them more than a job. The spa industry has the opportunity to create a career path that enhances an integrated lifestyle. Many of us have also found that the lessons are never perfectly clear to our deeper path: One often experiences the "chaos" before the "light." Tapping into the fire energy of summer will help to energize your business.
In closing, I share a quote from one of the oldest books ever written, the I-Ching, or "Book of Changes." The I-Ching is based on living in the moment and embracing the constant of change in the universe and our lives. The following trigram, Ch'ien, the Creative, comes to mind when thinking about the season of spa hot summer:
Click here for previous articles by Robin Zill, LMT.
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