Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
July, 2003, Vol. 03, Issue 07
The Five Seasons of Spa: Summer
By Robin Zill, LMT
Author's note: This five-part series is designed to explore the language of nature as it relates to the spa experience.
"Summertime...When the Living Is Easy"...NOT!
Summer is the season when life and business are in full bloom.If your business has been well-planned and tended, the garden is thriving: the soil is tilled and nourished; there is plenty of water; the sun-to-shade ratio is perfect; and the bouquet of color bursts forth, ripe with foliage and fruit. The best of what nature has to offer has been given to you because of your vision and hard work. The harvest is around the corner.
In the ousia (oo-see-ahh) philosophy, summer is considered the time of full bloom, the time of flowering. It is the time when things are in full swing and the senses are filled with wonder. You have made it through the long winter season when your planning began, and the spring season when vision took roo,t as you built and finalized your space, treatment menu and staff selection. The season of summer at its best is fun, rewarding and beautiful.
But the hot summer sun can be blistering. It can mean draught, unexpected insect infestations and weeds. Summer can be the season when many new business owners find themselves running on empty. That is why taking a vacation and slowing down just a little can be the best thing for you and your business. But how can you afford to?
How Can You afford Not To?
Any spa owner will tell you that the opening of a spa (or any new business) is a multidimensional feat. It is like a rite of passage. A new spa owner has counted the cost and made many sacrifices - so have those around him or her. Most new spa owners are tested on physical, emotional, intellectual and spiritual levels. By the time the spa opens, they have lived a lifetime. This needs to be acknowledged and honored.
From the spa business perspective, the ousia key word for summer is maintenance: maintenance of the vision, maintenance of the people and maintenance of the systems. This is the time to review planning and profit expectations, and decide if the staff you selected is the team that will take you forward. Are the treatment programs working optimally? Taking time to review, refine and tweak your systems will save you endless hours of frustration and stress down the road.
I know, I know - you don't have time. You are too busy putting out fires. I rest my case. Whether it is reviewing profit margins, coding in the computer, cleaning up protocols and staffing policies, such as dress codes and tardiness, or making simple clarifications and refinements, it needs to be done. It can make all the difference to the bottom line at the end of the year. There is definitely pruning to be done. It is time to hoe and strengthen the growing plants, remove the suckers and pinch the leaves. Poor team morale or treatment programs that do not sell or are not easy to perform need to be revisited. Listening and communicating with staff to refine your business structure is imperative at this point. Neglecting this proper pruning can leave the garden fruitless, with little more than weeds to show for all your hard work and vision.
Summer season maintenance also means maintenance of your own personal health. Maintain your own health and vitality so you can maximize this incredible growth period. Treat yourself to spa services; pay special attention to your diet, exercise and sleep patterns. Review the pace and rhythm of your life schedule. Do you have enough time with your spouse or significant other, children, friends... yourself? Taking time to stop, reflect and balance by dipping into the fifth season of spa - the integrated center - is critical.
Most people I know in the spa industry, at least the harbingers, chose this industry because it offered them more than a job. The spa industry has the opportunity to create a career path that enhances an integrated lifestyle. Many of us have also found that the lessons are never perfectly clear to our deeper path: One often experiences the "chaos" before the "light." Tapping into the fire energy of summer will help to energize your business.
In closing, I share a quote from one of the oldest books ever written, the I-Ching, or "Book of Changes." The I-Ching is based on living in the moment and embracing the constant of change in the universe and our lives. The following trigram, Ch'ien, the Creative, comes to mind when thinking about the season of spa hot summer:
Click here for previous articles by Robin Zill, LMT.
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