Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
July, 2003, Vol. 03, Issue 07
The Five Seasons of Spa: Summer
By Robin Zill, LMT
Author's note: This five-part series is designed to explore the language of nature as it relates to the spa experience.
"Summertime...When the Living Is Easy"...NOT!
Summer is the season when life and business are in full bloom.If your business has been well-planned and tended, the garden is thriving: the soil is tilled and nourished; there is plenty of water; the sun-to-shade ratio is perfect; and the bouquet of color bursts forth, ripe with foliage and fruit. The best of what nature has to offer has been given to you because of your vision and hard work. The harvest is around the corner.
In the ousia (oo-see-ahh) philosophy, summer is considered the time of full bloom, the time of flowering. It is the time when things are in full swing and the senses are filled with wonder. You have made it through the long winter season when your planning began, and the spring season when vision took roo,t as you built and finalized your space, treatment menu and staff selection. The season of summer at its best is fun, rewarding and beautiful.
But the hot summer sun can be blistering. It can mean draught, unexpected insect infestations and weeds. Summer can be the season when many new business owners find themselves running on empty. That is why taking a vacation and slowing down just a little can be the best thing for you and your business. But how can you afford to?
How Can You afford Not To?
Any spa owner will tell you that the opening of a spa (or any new business) is a multidimensional feat. It is like a rite of passage. A new spa owner has counted the cost and made many sacrifices - so have those around him or her. Most new spa owners are tested on physical, emotional, intellectual and spiritual levels. By the time the spa opens, they have lived a lifetime. This needs to be acknowledged and honored.
From the spa business perspective, the ousia key word for summer is maintenance: maintenance of the vision, maintenance of the people and maintenance of the systems. This is the time to review planning and profit expectations, and decide if the staff you selected is the team that will take you forward. Are the treatment programs working optimally? Taking time to review, refine and tweak your systems will save you endless hours of frustration and stress down the road.
I know, I know - you don't have time. You are too busy putting out fires. I rest my case. Whether it is reviewing profit margins, coding in the computer, cleaning up protocols and staffing policies, such as dress codes and tardiness, or making simple clarifications and refinements, it needs to be done. It can make all the difference to the bottom line at the end of the year. There is definitely pruning to be done. It is time to hoe and strengthen the growing plants, remove the suckers and pinch the leaves. Poor team morale or treatment programs that do not sell or are not easy to perform need to be revisited. Listening and communicating with staff to refine your business structure is imperative at this point. Neglecting this proper pruning can leave the garden fruitless, with little more than weeds to show for all your hard work and vision.
Summer season maintenance also means maintenance of your own personal health. Maintain your own health and vitality so you can maximize this incredible growth period. Treat yourself to spa services; pay special attention to your diet, exercise and sleep patterns. Review the pace and rhythm of your life schedule. Do you have enough time with your spouse or significant other, children, friends... yourself? Taking time to stop, reflect and balance by dipping into the fifth season of spa - the integrated center - is critical.
Most people I know in the spa industry, at least the harbingers, chose this industry because it offered them more than a job. The spa industry has the opportunity to create a career path that enhances an integrated lifestyle. Many of us have also found that the lessons are never perfectly clear to our deeper path: One often experiences the "chaos" before the "light." Tapping into the fire energy of summer will help to energize your business.
In closing, I share a quote from one of the oldest books ever written, the I-Ching, or "Book of Changes." The I-Ching is based on living in the moment and embracing the constant of change in the universe and our lives. The following trigram, Ch'ien, the Creative, comes to mind when thinking about the season of spa hot summer:
Click here for previous articles by Robin Zill, LMT.
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