resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The IME System: A Current Public Health Risk and Solutions That Are Working
I strongly believe in the independent medical examination (IME) system. There are far too many doctors in every profession who are not following E&M protocols and never claim MMI (maximum medical improvement) has occurred for their patients, which has caused financial stress for many private and public carriers.
Filling the Gap: The Role of Alternative Practitioners in a Broken Health Care System
I have been asked many times what got me into alternative medicine. My answer is simple: I want to truly help and make a difference in people's health.
News in Brief
A Moment of Silence for Dr. Stephen Press; New ACA President Elected; F4CP Offers New MemBership Benefit.
Health and Wellness Partnership
Yo San University of Traditional Chinese Medicine and The Wellness Center at the LAC + USC Historic General Hospital recently joined forces to extend care to the residents of Boyle Heights area of Los Angeles.
Energy: For Life and For Death
Energy is a deep topic in Traditional Chinese Medicine. Qi is understood to underlie all of existence, animated or not, and the qi of the living is studied with special attention.
Building Relationships and Referral Networks with Allopathic Practitioners
Dr. Doug, an orthopedist of 20 years, had heard stories from patients who tried acupuncture. While he was able to address many of their complaints effectively, some appeared to gain additional benefit when their care included TCM.
Roots in the Community, Branches Far Beyond
The Jung Tao School of Classical Chinese Medicine (JTS) was founded in 1998 by Sean Christian Marshall in Sugar Grove, North Carolina, a small community near Boone in the state's westernmost mountains.
Essentials of Assessment: The Squat
The squat is a simple, fast and functional tool to evaluate patient symmetry and function. As simple and easy as it is to implement, it can yield considerable amounts of valuable, clinically relevant information.
NCCAOM Launches New Membership Organization
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) recently launched a new national membership organization, the NCCAOM Academy of Diplomates.
Transparency is Key at ASA First Annual Meeting
On March 4th and 5th the American Society of Acupuncturists (ASA) held a successful first annual meeting in Albuquerque, New Mexico.
Musculoskeletal Disorders Take Center Stage
Looking for the latest on the musculoskeletal pain epidemic and the increasing premium placed on preventive strategies including chiropractic? Check out The Impact of Musculoskeletal Disorders on Americans – Opportunities for Action.
An Interview with Amanda Shayle
JW: Can you share with us some of your history and how you became an acupuncturist? What did you do prior to becoming an acupuncturist? Where did you go to school?
Recording and Appropriate Billing of Timed Physical Medicine Services
There is a common misunderstanding about timed therapy services and although you do have some knowledge of timed service documentation, based on your comment on the 8-minute rule, your understanding is correct, but incomplete.
Constructing Our Reality: The Primary Channels and Perception, Part 1
My favorite topic of discussion within Chinese medicine is the acupuncture channel systems. First of all, each of us have them. They are part of our bodies; not something external to us. To learn about the acupuncture channels is to learn about ourselves.
Asking Patients the Right Questions
When was the last time you asked a patient a question? Maybe 30 seconds ago? But, are you asking the right questions to elicit valuable and useful information? As a healthcare provider, you've likely spent hundreds of hours learning to ask the right questions to gather critical health information from your patients.
The Power of Eccentric Exercise: Hamstring Injury Prevention and Rehab
For almost 20 years, I've worked with professional athletes who make a living by running really fast. It goes without saying that hamstring injury (HSI) prevention and rehabilitation is a big part of what they expect from a sports chiropractor.
The Value of Melatonin in Breast Cancer Prevention and Adjunctive Treatment
Although melatonin (MLT) is best known for its sleep-aid properties and as a natural remedy to prevent jet lag, extensive experimental studies suggest it possesses anticancer activity through several biological mechanisms.
Vitamin D Fails to Help Knee OA? The Proper Perspective
The March 8, 2016 issue of JAMA includes a study about vitamin D supplementation for osteoarthritis of the knee. This is a really weird study.
The Art of Listening
One of the most important clinical concepts for me was voiced by the legendary physician William Osler. "Listen to your patient, he/she is telling you the diagnosis." After treating literally thousands of patients, it can become almost second nature to quickly discover clues which reveal the underlying diagnosis.
How to Find and Fix TL Nerve Impingements
The thoracolumbar junction (TLJ) and the peripheral sensory nerves that exit from it are frequent, important and rarely recognized sources of lower back, pelvic and hip pain. Let's outline a clear exam protocol for diagnosing the problem.
The Rest of the Patient Story
I've written previously about allowing a patient to tell you their story – about taking the time to listen and engage all the aspects of their case history, the injury in question, and the related issues.
July, 2003, Vol. 03, Issue 07
By John Fanuzzi
I just finished reading an article in USA Today about the recent debut of the world's tallest roller coaster. This modern marvel is over 400 feet tall and travels at speeds up to 120 miles per hour.The creation of this spectacular "extreme" machine transformed a once-average theme park in Sandusky, Ohio into a national attraction.
It made me wonder what would constitute today's "ultimate" spa treatment. It would probably involve a lot of water pressure and a combination of hot, warm and cold temperatures. A simple, hot shower may be fine for most people - just as the standard 100-foot high, 50-mph roller coaster might provide a sufficient thrill for most "kids"; but the ultimate spa treatment would involve water, and lots of it.
About eight years ago, I built a wet room with a Vichy shower in a day spa in Bozeman, Mont. I chose the top-of-the-line Reid system because of its high performance nozzles and its Scotts' fire-hose sprayer. It was a little before its time; many spa-goers were unaware of what treatment they'd receive in addition to, or in place of, a relaxing massage. The local therapists and employees were surprised to discover they'd have to don raingear - bathing suits and clogs - just to administer the treatment. It was a spectacular way to finish up after a salt scrub, or mud or algae wrap, and was quite the buzz in a small town.
Back then, the Vichy shower was not very popular because it was a new and relatively unknown concept. It was, however, considered by those in the "know" as the most sensational, invigorating and cleansing experience one could passively experience.
Imagine: Warm water at 10 gallons a minute through seven water jets, as a combination wash-down and hydrotherapy, with an occasional cold squirt from a separate hose as a stimulator (not to mention water splashing all over the client, the shower walls and the operator), while the therapist alternately aims the Scotts' fire hose at the customer.
The installation of an "extreme" water treatment can transform the traditional and mundane water treatment into an exciting, stimulating attraction that will bring more people into your establishment.
Let's get back to reality: From the perspective of a sensual and sensational spa experience, we might consider the Vichy shower ranking at the top. From a practical point of view, however, it may not be financially feasible, unless you have a larger facility (over six treatment rooms) or it is already a widely accepted and sought-after treatment in your area, which would allow you to command a higher ticket price. If you choose to install one, be prepared to spend some big bucks for the room alone; that is, if you don't want to deal with the expense of constructing additional showers and dressing rooms.
"Ultimate Extreme" Vichy shower treatments will generate a stiffer fee than a standard massage; but the cost for each treatment will be correspondingly higher, also. Here's why:
If you want to keep it simple, but still want to qualify as having a "spa treatment," get a containment-wet table with a hand held wash down. You'll still need a drain, but then you can officially be called a spa. If you want to move your clients up to a basic Vichy shower, you can provide a low-pressure system with an optional hood.
If you want to give your clients the exhilaration of an extreme wet room - an exciting journey in the ultimate hydro machine - you must pay the price, including the therapist getting soaked!
Choose the ride you want to give your customer!
Click here for previous articles by John Fanuzzi.
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