resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
July, 2003, Vol. 03, Issue 07
By John Fanuzzi
I just finished reading an article in USA Today about the recent debut of the world's tallest roller coaster. This modern marvel is over 400 feet tall and travels at speeds up to 120 miles per hour.The creation of this spectacular "extreme" machine transformed a once-average theme park in Sandusky, Ohio into a national attraction.
It made me wonder what would constitute today's "ultimate" spa treatment. It would probably involve a lot of water pressure and a combination of hot, warm and cold temperatures. A simple, hot shower may be fine for most people - just as the standard 100-foot high, 50-mph roller coaster might provide a sufficient thrill for most "kids"; but the ultimate spa treatment would involve water, and lots of it.
About eight years ago, I built a wet room with a Vichy shower in a day spa in Bozeman, Mont. I chose the top-of-the-line Reid system because of its high performance nozzles and its Scotts' fire-hose sprayer. It was a little before its time; many spa-goers were unaware of what treatment they'd receive in addition to, or in place of, a relaxing massage. The local therapists and employees were surprised to discover they'd have to don raingear - bathing suits and clogs - just to administer the treatment. It was a spectacular way to finish up after a salt scrub, or mud or algae wrap, and was quite the buzz in a small town.
Back then, the Vichy shower was not very popular because it was a new and relatively unknown concept. It was, however, considered by those in the "know" as the most sensational, invigorating and cleansing experience one could passively experience.
Imagine: Warm water at 10 gallons a minute through seven water jets, as a combination wash-down and hydrotherapy, with an occasional cold squirt from a separate hose as a stimulator (not to mention water splashing all over the client, the shower walls and the operator), while the therapist alternately aims the Scotts' fire hose at the customer.
The installation of an "extreme" water treatment can transform the traditional and mundane water treatment into an exciting, stimulating attraction that will bring more people into your establishment.
Let's get back to reality: From the perspective of a sensual and sensational spa experience, we might consider the Vichy shower ranking at the top. From a practical point of view, however, it may not be financially feasible, unless you have a larger facility (over six treatment rooms) or it is already a widely accepted and sought-after treatment in your area, which would allow you to command a higher ticket price. If you choose to install one, be prepared to spend some big bucks for the room alone; that is, if you don't want to deal with the expense of constructing additional showers and dressing rooms.
"Ultimate Extreme" Vichy shower treatments will generate a stiffer fee than a standard massage; but the cost for each treatment will be correspondingly higher, also. Here's why:
If you want to keep it simple, but still want to qualify as having a "spa treatment," get a containment-wet table with a hand held wash down. You'll still need a drain, but then you can officially be called a spa. If you want to move your clients up to a basic Vichy shower, you can provide a low-pressure system with an optional hood.
If you want to give your clients the exhilaration of an extreme wet room - an exciting journey in the ultimate hydro machine - you must pay the price, including the therapist getting soaked!
Choose the ride you want to give your customer!
Click here for previous articles by John Fanuzzi.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.