resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
July, 2003, Vol. 03, Issue 07
By John Fanuzzi
I just finished reading an article in USA Today about the recent debut of the world's tallest roller coaster. This modern marvel is over 400 feet tall and travels at speeds up to 120 miles per hour.The creation of this spectacular "extreme" machine transformed a once-average theme park in Sandusky, Ohio into a national attraction.
It made me wonder what would constitute today's "ultimate" spa treatment. It would probably involve a lot of water pressure and a combination of hot, warm and cold temperatures. A simple, hot shower may be fine for most people - just as the standard 100-foot high, 50-mph roller coaster might provide a sufficient thrill for most "kids"; but the ultimate spa treatment would involve water, and lots of it.
About eight years ago, I built a wet room with a Vichy shower in a day spa in Bozeman, Mont. I chose the top-of-the-line Reid system because of its high performance nozzles and its Scotts' fire-hose sprayer. It was a little before its time; many spa-goers were unaware of what treatment they'd receive in addition to, or in place of, a relaxing massage. The local therapists and employees were surprised to discover they'd have to don raingear - bathing suits and clogs - just to administer the treatment. It was a spectacular way to finish up after a salt scrub, or mud or algae wrap, and was quite the buzz in a small town.
Back then, the Vichy shower was not very popular because it was a new and relatively unknown concept. It was, however, considered by those in the "know" as the most sensational, invigorating and cleansing experience one could passively experience.
Imagine: Warm water at 10 gallons a minute through seven water jets, as a combination wash-down and hydrotherapy, with an occasional cold squirt from a separate hose as a stimulator (not to mention water splashing all over the client, the shower walls and the operator), while the therapist alternately aims the Scotts' fire hose at the customer.
The installation of an "extreme" water treatment can transform the traditional and mundane water treatment into an exciting, stimulating attraction that will bring more people into your establishment.
Let's get back to reality: From the perspective of a sensual and sensational spa experience, we might consider the Vichy shower ranking at the top. From a practical point of view, however, it may not be financially feasible, unless you have a larger facility (over six treatment rooms) or it is already a widely accepted and sought-after treatment in your area, which would allow you to command a higher ticket price. If you choose to install one, be prepared to spend some big bucks for the room alone; that is, if you don't want to deal with the expense of constructing additional showers and dressing rooms.
"Ultimate Extreme" Vichy shower treatments will generate a stiffer fee than a standard massage; but the cost for each treatment will be correspondingly higher, also. Here's why:
If you want to keep it simple, but still want to qualify as having a "spa treatment," get a containment-wet table with a hand held wash down. You'll still need a drain, but then you can officially be called a spa. If you want to move your clients up to a basic Vichy shower, you can provide a low-pressure system with an optional hood.
If you want to give your clients the exhilaration of an extreme wet room - an exciting journey in the ultimate hydro machine - you must pay the price, including the therapist getting soaked!
Choose the ride you want to give your customer!
Click here for previous articles by John Fanuzzi.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.