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Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
July, 2003, Vol. 03, Issue 07
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
Congratulations! You've found a location for your new spa-a beautiful 19th-century Victorian house downtown, which you'll soon begin to renovate.I have to admit: I was definitely leaning toward that property; it has more personality than a storefront or medical office. The place is "you."
You've also done a good job getting to know your new spa's business plan. It was a great idea to sit down and have a discussion with the corporate lawyer. I know you are a therapist and that you consider yourself an "artist," more interested in healing and one-on-one interactions with clients than dry business plans; but when you are opening a spa, it's important to get focused on mundane reality: numbers; dollars and cents; square feet; contracts; codes; bylaws; and regulations.
You're buying the building, learning the ropes and doing what needs to be done to transform yourself from therapist to therapist/business owner. When it comes to making a good living in the field that you love, taking that leap into ownership is important-even essential. You must be able to separate yourself from the exchange of hands-on labor for income, if you're going to take the next step toward financial independence.
A crucial step on this ownership path you've chosen is the creation of your new corporate identity. Why, you ask? What is a corporation, anyway? How will it affect you in the future as you and your partner incorporate your new spa?
A few years ago, I was unaware of the power of corporations until I spread my wings, left the security of a well-paying job and incorporated myself under the name, Royal Treatment Enterprises. Wow! Little did I know that this would change the structure of my work from that point forward. What I found out about corporations is:
You will be learning these corporate realities yourself over the coming months, as your spa gets up and going. Once you do, you'll probably kick yourself for not having seen the beauty and usefulness of corporations a long time ago.
There are thousands of LMTs across the country that would benefit by incorporating, but think the task too daunting. Those who make all or part of their income directly from clients, rather than a job and paycheck, could benefit by exploring the incorporation option. They can simply contact an accountant in their area to get started, and the cost is usually only a few hundred dollars.
You may feel that being your own boss and the president of your own corporation doesn't offer the same "security" as a job and a paycheck, but the truth is that these days there is no security in a job. You can lose a job, get downsized out of a position, or politics can come into play like they did back at your resort-spa job, remember? In the end, if things don't work out with your own corporation, it can be dissolved as easily as it was created. So don't worry about plunging in. Go ahead. It's time to create (fill-in-the-blank), Inc.
Finding Your New Name
There will be much more to the enterprise than just a name; the name will sum up the feeling and energy of the place. Most likely, the name of the corporation will be the name of your new spa, though it isn't always the case. It's important to choose the right corporate name: the one with the most "oomph"; the most jazz; the most energy. What will it be?
You and your partner, Barbara, have tossed around a few ideas. You want the name to elicit a sense of tranquility in prospective guests, and you want it to be something personal and unique to you and your new location.
Do some "automatic writing" on the topic. You and Barbara should each sit down with a legal pad, numbered from one to 100. Fill in number one with the first name that comes to mind for your new spa - one that you have been thinking of - then write in a name for number two. Don't stop. Keep writing, even if you repeat yourself, or the names on your list make no sense at all.
Finishing all 100 entries should take less than five minutes. This will force your subconscious to dredge up some unknown jewels. Dust them off and rub them until they shine. Afterward, you and Barbara should compare notes. Are any of the names on your lists the same? Which names are most closely aligned with your spa's true mission?
A Spa with a Mission
That's right. Your spa will have a mission, Lou. Perhaps you haven't thought of it in these terms, but just like those monster corporations, your little corporation is going to need a creed to follow. You don't want to be just another "pretty facial."
The mission statement may be an overused cliche, but it is vital. It helps you synthesize exactly what you're doing so you can do it better. It helps your customers understand what they should expect from you. It also creates a tone: a tenor that reverberates in your collateral; decor; signage; treatments; employees; and even your furniture.
Develop both a name and a mission worthy of your aspirations and the spirits of the clients you hope will come through your door; send me your ideas. In my next letter, I'll give you some feedback based on dozens of real cases from students in my spa seminars across the continent.
Click here for previous articles by Steve Capellini, LMT.
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