Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
July, 2003, Vol. 03, Issue 07
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
Congratulations! You've found a location for your new spa-a beautiful 19th-century Victorian house downtown, which you'll soon begin to renovate.I have to admit: I was definitely leaning toward that property; it has more personality than a storefront or medical office. The place is "you."
You've also done a good job getting to know your new spa's business plan. It was a great idea to sit down and have a discussion with the corporate lawyer. I know you are a therapist and that you consider yourself an "artist," more interested in healing and one-on-one interactions with clients than dry business plans; but when you are opening a spa, it's important to get focused on mundane reality: numbers; dollars and cents; square feet; contracts; codes; bylaws; and regulations.
You're buying the building, learning the ropes and doing what needs to be done to transform yourself from therapist to therapist/business owner. When it comes to making a good living in the field that you love, taking that leap into ownership is important-even essential. You must be able to separate yourself from the exchange of hands-on labor for income, if you're going to take the next step toward financial independence.
A crucial step on this ownership path you've chosen is the creation of your new corporate identity. Why, you ask? What is a corporation, anyway? How will it affect you in the future as you and your partner incorporate your new spa?
A few years ago, I was unaware of the power of corporations until I spread my wings, left the security of a well-paying job and incorporated myself under the name, Royal Treatment Enterprises. Wow! Little did I know that this would change the structure of my work from that point forward. What I found out about corporations is:
You will be learning these corporate realities yourself over the coming months, as your spa gets up and going. Once you do, you'll probably kick yourself for not having seen the beauty and usefulness of corporations a long time ago.
There are thousands of LMTs across the country that would benefit by incorporating, but think the task too daunting. Those who make all or part of their income directly from clients, rather than a job and paycheck, could benefit by exploring the incorporation option. They can simply contact an accountant in their area to get started, and the cost is usually only a few hundred dollars.
You may feel that being your own boss and the president of your own corporation doesn't offer the same "security" as a job and a paycheck, but the truth is that these days there is no security in a job. You can lose a job, get downsized out of a position, or politics can come into play like they did back at your resort-spa job, remember? In the end, if things don't work out with your own corporation, it can be dissolved as easily as it was created. So don't worry about plunging in. Go ahead. It's time to create (fill-in-the-blank), Inc.
Finding Your New Name
There will be much more to the enterprise than just a name; the name will sum up the feeling and energy of the place. Most likely, the name of the corporation will be the name of your new spa, though it isn't always the case. It's important to choose the right corporate name: the one with the most "oomph"; the most jazz; the most energy. What will it be?
You and your partner, Barbara, have tossed around a few ideas. You want the name to elicit a sense of tranquility in prospective guests, and you want it to be something personal and unique to you and your new location.
Do some "automatic writing" on the topic. You and Barbara should each sit down with a legal pad, numbered from one to 100. Fill in number one with the first name that comes to mind for your new spa - one that you have been thinking of - then write in a name for number two. Don't stop. Keep writing, even if you repeat yourself, or the names on your list make no sense at all.
Finishing all 100 entries should take less than five minutes. This will force your subconscious to dredge up some unknown jewels. Dust them off and rub them until they shine. Afterward, you and Barbara should compare notes. Are any of the names on your lists the same? Which names are most closely aligned with your spa's true mission?
A Spa with a Mission
That's right. Your spa will have a mission, Lou. Perhaps you haven't thought of it in these terms, but just like those monster corporations, your little corporation is going to need a creed to follow. You don't want to be just another "pretty facial."
The mission statement may be an overused cliche, but it is vital. It helps you synthesize exactly what you're doing so you can do it better. It helps your customers understand what they should expect from you. It also creates a tone: a tenor that reverberates in your collateral; decor; signage; treatments; employees; and even your furniture.
Develop both a name and a mission worthy of your aspirations and the spirits of the clients you hope will come through your door; send me your ideas. In my next letter, I'll give you some feedback based on dozens of real cases from students in my spa seminars across the continent.
Click here for previous articles by Steve Capellini, LMT.
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