resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
July, 2003, Vol. 03, Issue 07
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
Congratulations! You've found a location for your new spa-a beautiful 19th-century Victorian house downtown, which you'll soon begin to renovate.I have to admit: I was definitely leaning toward that property; it has more personality than a storefront or medical office. The place is "you."
You've also done a good job getting to know your new spa's business plan. It was a great idea to sit down and have a discussion with the corporate lawyer. I know you are a therapist and that you consider yourself an "artist," more interested in healing and one-on-one interactions with clients than dry business plans; but when you are opening a spa, it's important to get focused on mundane reality: numbers; dollars and cents; square feet; contracts; codes; bylaws; and regulations.
You're buying the building, learning the ropes and doing what needs to be done to transform yourself from therapist to therapist/business owner. When it comes to making a good living in the field that you love, taking that leap into ownership is important-even essential. You must be able to separate yourself from the exchange of hands-on labor for income, if you're going to take the next step toward financial independence.
A crucial step on this ownership path you've chosen is the creation of your new corporate identity. Why, you ask? What is a corporation, anyway? How will it affect you in the future as you and your partner incorporate your new spa?
A few years ago, I was unaware of the power of corporations until I spread my wings, left the security of a well-paying job and incorporated myself under the name, Royal Treatment Enterprises. Wow! Little did I know that this would change the structure of my work from that point forward. What I found out about corporations is:
You will be learning these corporate realities yourself over the coming months, as your spa gets up and going. Once you do, you'll probably kick yourself for not having seen the beauty and usefulness of corporations a long time ago.
There are thousands of LMTs across the country that would benefit by incorporating, but think the task too daunting. Those who make all or part of their income directly from clients, rather than a job and paycheck, could benefit by exploring the incorporation option. They can simply contact an accountant in their area to get started, and the cost is usually only a few hundred dollars.
You may feel that being your own boss and the president of your own corporation doesn't offer the same "security" as a job and a paycheck, but the truth is that these days there is no security in a job. You can lose a job, get downsized out of a position, or politics can come into play like they did back at your resort-spa job, remember? In the end, if things don't work out with your own corporation, it can be dissolved as easily as it was created. So don't worry about plunging in. Go ahead. It's time to create (fill-in-the-blank), Inc.
Finding Your New Name
There will be much more to the enterprise than just a name; the name will sum up the feeling and energy of the place. Most likely, the name of the corporation will be the name of your new spa, though it isn't always the case. It's important to choose the right corporate name: the one with the most "oomph"; the most jazz; the most energy. What will it be?
You and your partner, Barbara, have tossed around a few ideas. You want the name to elicit a sense of tranquility in prospective guests, and you want it to be something personal and unique to you and your new location.
Do some "automatic writing" on the topic. You and Barbara should each sit down with a legal pad, numbered from one to 100. Fill in number one with the first name that comes to mind for your new spa - one that you have been thinking of - then write in a name for number two. Don't stop. Keep writing, even if you repeat yourself, or the names on your list make no sense at all.
Finishing all 100 entries should take less than five minutes. This will force your subconscious to dredge up some unknown jewels. Dust them off and rub them until they shine. Afterward, you and Barbara should compare notes. Are any of the names on your lists the same? Which names are most closely aligned with your spa's true mission?
A Spa with a Mission
That's right. Your spa will have a mission, Lou. Perhaps you haven't thought of it in these terms, but just like those monster corporations, your little corporation is going to need a creed to follow. You don't want to be just another "pretty facial."
The mission statement may be an overused cliche, but it is vital. It helps you synthesize exactly what you're doing so you can do it better. It helps your customers understand what they should expect from you. It also creates a tone: a tenor that reverberates in your collateral; decor; signage; treatments; employees; and even your furniture.
Develop both a name and a mission worthy of your aspirations and the spirits of the clients you hope will come through your door; send me your ideas. In my next letter, I'll give you some feedback based on dozens of real cases from students in my spa seminars across the continent.
Click here for previous articles by Steve Capellini, LMT.
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