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News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
July, 2003, Vol. 03, Issue 07
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
Congratulations! You've found a location for your new spa-a beautiful 19th-century Victorian house downtown, which you'll soon begin to renovate.I have to admit: I was definitely leaning toward that property; it has more personality than a storefront or medical office. The place is "you."
You've also done a good job getting to know your new spa's business plan. It was a great idea to sit down and have a discussion with the corporate lawyer. I know you are a therapist and that you consider yourself an "artist," more interested in healing and one-on-one interactions with clients than dry business plans; but when you are opening a spa, it's important to get focused on mundane reality: numbers; dollars and cents; square feet; contracts; codes; bylaws; and regulations.
You're buying the building, learning the ropes and doing what needs to be done to transform yourself from therapist to therapist/business owner. When it comes to making a good living in the field that you love, taking that leap into ownership is important-even essential. You must be able to separate yourself from the exchange of hands-on labor for income, if you're going to take the next step toward financial independence.
A crucial step on this ownership path you've chosen is the creation of your new corporate identity. Why, you ask? What is a corporation, anyway? How will it affect you in the future as you and your partner incorporate your new spa?
A few years ago, I was unaware of the power of corporations until I spread my wings, left the security of a well-paying job and incorporated myself under the name, Royal Treatment Enterprises. Wow! Little did I know that this would change the structure of my work from that point forward. What I found out about corporations is:
You will be learning these corporate realities yourself over the coming months, as your spa gets up and going. Once you do, you'll probably kick yourself for not having seen the beauty and usefulness of corporations a long time ago.
There are thousands of LMTs across the country that would benefit by incorporating, but think the task too daunting. Those who make all or part of their income directly from clients, rather than a job and paycheck, could benefit by exploring the incorporation option. They can simply contact an accountant in their area to get started, and the cost is usually only a few hundred dollars.
You may feel that being your own boss and the president of your own corporation doesn't offer the same "security" as a job and a paycheck, but the truth is that these days there is no security in a job. You can lose a job, get downsized out of a position, or politics can come into play like they did back at your resort-spa job, remember? In the end, if things don't work out with your own corporation, it can be dissolved as easily as it was created. So don't worry about plunging in. Go ahead. It's time to create (fill-in-the-blank), Inc.
Finding Your New Name
There will be much more to the enterprise than just a name; the name will sum up the feeling and energy of the place. Most likely, the name of the corporation will be the name of your new spa, though it isn't always the case. It's important to choose the right corporate name: the one with the most "oomph"; the most jazz; the most energy. What will it be?
You and your partner, Barbara, have tossed around a few ideas. You want the name to elicit a sense of tranquility in prospective guests, and you want it to be something personal and unique to you and your new location.
Do some "automatic writing" on the topic. You and Barbara should each sit down with a legal pad, numbered from one to 100. Fill in number one with the first name that comes to mind for your new spa - one that you have been thinking of - then write in a name for number two. Don't stop. Keep writing, even if you repeat yourself, or the names on your list make no sense at all.
Finishing all 100 entries should take less than five minutes. This will force your subconscious to dredge up some unknown jewels. Dust them off and rub them until they shine. Afterward, you and Barbara should compare notes. Are any of the names on your lists the same? Which names are most closely aligned with your spa's true mission?
A Spa with a Mission
That's right. Your spa will have a mission, Lou. Perhaps you haven't thought of it in these terms, but just like those monster corporations, your little corporation is going to need a creed to follow. You don't want to be just another "pretty facial."
The mission statement may be an overused cliche, but it is vital. It helps you synthesize exactly what you're doing so you can do it better. It helps your customers understand what they should expect from you. It also creates a tone: a tenor that reverberates in your collateral; decor; signage; treatments; employees; and even your furniture.
Develop both a name and a mission worthy of your aspirations and the spirits of the clients you hope will come through your door; send me your ideas. In my next letter, I'll give you some feedback based on dozens of real cases from students in my spa seminars across the continent.
Click here for previous articles by Steve Capellini, LMT.
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