resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Footsteps of the Sages: An Apprenticeship with Dr. Kezhan Zhang
When I met Dr. Kezhen Zhang in May 2013, I was his translator and the integrity, creativity, and passion he demonstrated as a practitioner and advocate of the medicine convinced me to travel to Beijing to study with him.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 2
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Chinese Herbs and Pulmonary Fibrosis: A Case Study
"Mary M."* recently celebrated her 90th birthday. Even the former sheriff dropped by to kiss the hand of this diminutive retired teacher, to honor the years she interpreted for him during interviews with Latinas and Latinos.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Which Way is the Energy Going? Are You Burning Yourself Out?
One of the simple methods that I use to define Yin/Yang theory to patients is to ask the question, "Which way is your energy going?"
North Carolina Acupuncture Board Files Dry Needling Lawsuit
In early September, the NCALB filed a complaint against the North Carolina Board of Physical Therapy Examiners over the issue of dry needling, a form of acupuncture that uses solid needles to puncture the skin and muscle tissue to relieve pain.
One Size Does Not Fit All: Exercise and Nutrition According to Your Yin/Yang Body Type
There are countless new exercise and nutrition plans out there, emphasizing the latest ground-breaking research and claiming to revolutionize the way we view health.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
It's Time to Review
It is amazing to see the changes that are occurring in the acupuncture profession. Let's look at some of the news and events that have contributed to this growth and awareness.
Syncretism: Acupuncture and Public Health in Cuba
"Syncretism" is defined as a union of diverse tenets or practices. On a recent trip to Cuba designed to demonstrate the integration of Traditional Medicine and biomedicine, our group witnessed this union firsthand.
Acupuncture and Oriental Medicine in the West
We know acupuncture and Oriental medicine as the indigenous medicine of East Asia; in particular China, Korea and Japan are the countries of origin of this wonderful healing system.
Omega-3 Fish Oil: An Underappreciated Element of Men's Health
As a clinician with many male patients -- and as a man myself -- I am all too aware of the fact that we like to convince ourselves that we are doing great, when that may be the farthest thing from the truth.
Your Billing Questions Answered
I hear a lot of the following questions: I am afraid I may doing something illegal. I have heard I cannot have different fees for the same service.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Dietary Fat and Prostate Cancer: An Important Update
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Mechanism: Experimental Approaches to Understanding Acupuncture, Part 1
The clinical benefits of acupuncture are difficult to ignore, but also can be difficult to explain to a Western audience. For nearly 50 years, relentlessly inquisitive scientists and physicians have been working toward a conceptual model to explain acupuncture.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
July, 2003, Vol. 03, Issue 07
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
Congratulations! You've found a location for your new spa-a beautiful 19th-century Victorian house downtown, which you'll soon begin to renovate.I have to admit: I was definitely leaning toward that property; it has more personality than a storefront or medical office. The place is "you."
You've also done a good job getting to know your new spa's business plan. It was a great idea to sit down and have a discussion with the corporate lawyer. I know you are a therapist and that you consider yourself an "artist," more interested in healing and one-on-one interactions with clients than dry business plans; but when you are opening a spa, it's important to get focused on mundane reality: numbers; dollars and cents; square feet; contracts; codes; bylaws; and regulations.
You're buying the building, learning the ropes and doing what needs to be done to transform yourself from therapist to therapist/business owner. When it comes to making a good living in the field that you love, taking that leap into ownership is important-even essential. You must be able to separate yourself from the exchange of hands-on labor for income, if you're going to take the next step toward financial independence.
A crucial step on this ownership path you've chosen is the creation of your new corporate identity. Why, you ask? What is a corporation, anyway? How will it affect you in the future as you and your partner incorporate your new spa?
A few years ago, I was unaware of the power of corporations until I spread my wings, left the security of a well-paying job and incorporated myself under the name, Royal Treatment Enterprises. Wow! Little did I know that this would change the structure of my work from that point forward. What I found out about corporations is:
You will be learning these corporate realities yourself over the coming months, as your spa gets up and going. Once you do, you'll probably kick yourself for not having seen the beauty and usefulness of corporations a long time ago.
There are thousands of LMTs across the country that would benefit by incorporating, but think the task too daunting. Those who make all or part of their income directly from clients, rather than a job and paycheck, could benefit by exploring the incorporation option. They can simply contact an accountant in their area to get started, and the cost is usually only a few hundred dollars.
You may feel that being your own boss and the president of your own corporation doesn't offer the same "security" as a job and a paycheck, but the truth is that these days there is no security in a job. You can lose a job, get downsized out of a position, or politics can come into play like they did back at your resort-spa job, remember? In the end, if things don't work out with your own corporation, it can be dissolved as easily as it was created. So don't worry about plunging in. Go ahead. It's time to create (fill-in-the-blank), Inc.
Finding Your New Name
There will be much more to the enterprise than just a name; the name will sum up the feeling and energy of the place. Most likely, the name of the corporation will be the name of your new spa, though it isn't always the case. It's important to choose the right corporate name: the one with the most "oomph"; the most jazz; the most energy. What will it be?
You and your partner, Barbara, have tossed around a few ideas. You want the name to elicit a sense of tranquility in prospective guests, and you want it to be something personal and unique to you and your new location.
Do some "automatic writing" on the topic. You and Barbara should each sit down with a legal pad, numbered from one to 100. Fill in number one with the first name that comes to mind for your new spa - one that you have been thinking of - then write in a name for number two. Don't stop. Keep writing, even if you repeat yourself, or the names on your list make no sense at all.
Finishing all 100 entries should take less than five minutes. This will force your subconscious to dredge up some unknown jewels. Dust them off and rub them until they shine. Afterward, you and Barbara should compare notes. Are any of the names on your lists the same? Which names are most closely aligned with your spa's true mission?
A Spa with a Mission
That's right. Your spa will have a mission, Lou. Perhaps you haven't thought of it in these terms, but just like those monster corporations, your little corporation is going to need a creed to follow. You don't want to be just another "pretty facial."
The mission statement may be an overused cliche, but it is vital. It helps you synthesize exactly what you're doing so you can do it better. It helps your customers understand what they should expect from you. It also creates a tone: a tenor that reverberates in your collateral; decor; signage; treatments; employees; and even your furniture.
Develop both a name and a mission worthy of your aspirations and the spirits of the clients you hope will come through your door; send me your ideas. In my next letter, I'll give you some feedback based on dozens of real cases from students in my spa seminars across the continent.
Click here for previous articles by Steve Capellini, LMT.
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