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How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
July, 2003, Vol. 03, Issue 07
By Ralph Stephens, BS, LMT, NCTMB
One problem with "sickness-care," as practiced today by the allopathic community, is the overall focus on the good of the professions, rather than the good of the patient. The public has embraced alternative providers for their health and wellness, as opposed to sickness-care.Alternative providers focus on the good of the patient in one-on-one relationships, but that seems to be changing.
Success brings with it greed and power struggles. The alternative professions are losing their patient focus and becoming more self-indulgent. The allopathic system loves this, as it slowly brings its competition under their control. One obvious sign of this degeneration is the lust for access to and acceptance by the allopathic insurance industry. For money and perceived status, alternative practitioners are willing to give up their independence as first-door providers, as well as their patients' rights and privacy, which, incidentally, will be much harder to get back than it was to give up.
"Turf wars," or battles for exclusive scope-of-practice regulations, are classic examples of self-focused, professional greed. Why should it matter if a patient finds relief from a trigger-point-induced headache from a PT, DC, LMT, MD, or an XYZ? Shouldn't the point be that the patient found relief? Should it matter who deactivated the trigger point? Wouldn't it be better for the public if more practitioners could deactivate trigger points or practice any technique of manual therapy? Of course it would; unfortunately, these days, it seems we dare not have the wrong people doing too much good.
Because the licensing scam invented by the allopathic physicians gives them unrestricted scopes of practice (they got there first), other providers have had to join the licensing game to legally define a scope of practice they can work in. Without being legally defined and allowed, any health provider other than an MD is technically "practicing medicine without a license" and in danger of prosecution at the whim of the medical board. Each profession attempts to carve out its niche - hopefully, as large a niche as possible - allowing it to do as much good for the public as possible. However, it must be realized that the professions are going to have overlapping or shared techniques that they all can and, arguably, must do. Touching the patient is one of these. When licensing efforts are used to restrict the use of common hands-on techniques like joint mobilization, range of motion and various alignment techniques that have been utilized by hands-on (manual) therapists for centuries, it is not for the good of the public: It is done out of greed.
Currently, DCs are trying to pass legislation aimed at PTs that will severely restrict the massage therapist's scope of practice. I detailed part of this unethical power grab by DCs in the October 2002 issue (www.massagetoday.com/archives/2002/10/13.html). I commend Cliff Korn for his excellent editorial on this subject in the May 2003 issue (www.massagetoday.com/archives/2003/05/10.html).
It is time for the health-care system to focus on the good of the patient, not the good of the professions. Patients deserve better than to be "practiced on" as their health is managed into the grave. The focus on the good of the industry at the expense of the patient is the reason so many people are seeking alternative providers. They are searching for health care and for caring. They want an alternative to the allopathic system. It is disgusting to see alternative providers carrying on like a bunch of allopaths, fighting over who can push on tissue in a certain way. The irony of chiropractors trying to "pull the ladder" up behind themselves would be laughable if they weren't so serious about it. Here is a profession that ripped off most of its foundational techniques from other professions and is now demanding they be the only ones allowed to use them! This is a classic example of how the health-insurance industry corrupts a health-care profession.
The arguments between PTs and DCs are not really over the welfare of the patient, although that is always the excuse used in public; rather, the arguments are over who gets to bill what to insurance. In the process, the massage therapist's scope of practice may well be curtailed to pushing oil around - lightly. Massage therapists need to become involved in this dispute, both as individuals and through our associations, to prevent this power grab by the chiropractors from becoming law anywhere. DCs plan to go state-by-state with it, so watch for it coming to your legislature soon. Shame on the DCs who support this. Bad DC - no donut!
I promised I would not mention Texas in this column again until I had positive progress to report. It didn't take long. A dedicated group of professional massage therapists assembled at a beautiful retreat center an hour north of Houston on May 16-17, 2003. The results of this meeting will, I believe, bring significant, positive changes to the massage profession in Texas. It may even set an example for other states to follow. The AMTA Texas Chapter has a new Board of Directors and new committee chairs planning meetings, surveys and events. This revitalized professional organization is going to be well worth getting involved in if you practice in Texas, if not as a member, then as a guest: The new leadership will welcome you. When the seeds planted at the May meeting bear fruit, the image of massage, the safety of the public and the safety of massage therapists will significantly improve. Watch this column for more positive news from Texas.
Hope you are having a great summer. Best wishes for a safe and happy Fourth of July!
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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