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5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
July, 2003, Vol. 03, Issue 07
The Art and Science of Pre-Event Massage
By Michael McGillicuddy, LMT, NCTMB
The term "pre-event massage" can be confusing even for sports-massage therapists. To some therapists, the application of pre-event sports massage can take place up to 48 hours before an event.I consider a pre-event massage one that takes place at the event just prior to the time an athlete is scheduled to compete.
Since the massage takes place on-site, a common question is whether the pre-event massage should happen before or after the athlete warms up. To answer the question, the therapist needs to understand the purpose of a warm-up. There are four important physiological effects of a warm-up: to increase the heart rate, respiratory rate and body temperature; and to prepare the body's nervous system for strenuous activity.
Obviously, a pre-event massage done after the warm-up would defeat its very purpose; you would not want the athlete's heart rate, respiratory rate and body temperature to drop while the massage is taking place.
Important Considerations of Pre-Event Massage
Ask the following questions when preparing to administer a pre-event massage:
A pre-event massage should assist in warming up an athlete's body; increasing blood supply to the muscles; preparing the neuro-pathways; assisting with joint mobility; and leaving the athlete feeling great.
Therapists should ask themselves what techniques they have learned that will assist them in providing a functional pre-event massage. The techniques I use most often are: friction to help warm the body; compression to increase blood flow to targeted muscles; and range-of-motion to prepare neuro-pathways and assist with joint mobility.
Each pre-event massage may require the application of a specific technique to make the athlete comfortable before the competition. A pre-event sports massage does not always have to be a complete routine; for some athletes, it may be as simple as rubbing an ankle or stretching a hamstring.
Sometimes the greatest benefit of a pre-event massage is psychological. It is helpful if you know how an athlete prepares for competition. Many athletes get nervous before competing; some become very talkative, while others prefer to sit quietly or listen to music. Anything you can do to calm and reassure them is extremely important.
Remember, as a sports-massage therapist you may be the last person to have contact with the athlete before they compete: What you say and do can have a powerful effect on his or her performance.
I hope this information has been helpful, and that you enjoy being a part of the massage- therapy profession.
Michael McGillicuddy, LMT, NCTMB
Click here for previous articles by Michael McGillicuddy, LMT, NCTMB.
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