Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
July, 2003, Vol. 03, Issue 07
By Cliff Korn, BS, LMT, NCTMB
I recently spoke to a group of graduating massage therapy students as a guest lecturer at a career development course. The school recently started its massage certificate program, so the class was small - only seven students.I asked what brought them into the field, and what they thought they would be doing after being a year in practice. All planned on being successful - most planned on starting full-time, right out of the box! None had any offers of employment, even though they were graduating in four weeks.
Their dreams didn't surprise me; my surprise came at the responses of four of the seven who shared that they had never experienced a massage before starting school! It would have been five out of eight, but one student dropped the program when she realized she couldn't stand touching others, and liked being touched even less. What would possess someone to apply to school, write a large check for tuition and give up time to study, without determining if the experience holds personal efficacy?
Massage therapy brings me many surprises. Perhaps the one that strikes me most is how few massage therapists avail themselves of regular massage! Massage therapists expect self-care from their patients and clients, but hesitate to apply their own suggestions to themselves! Self-care has emerged as a hot topic for today's caregivers striving to balance the responsibilities of profession and family.
Unfortunately, self-care generally is not supported by our culture; some people equate self-care with abandoning responsibilities or self-centeredness. Therapists often receive rave reviews for taking better care of others than they do themselves. As a result, many are suffering near epidemic levels of physical, emotional and spiritual fatigue. Taking time for yourself allows you to be a better spouse, parent, friend and therapist. Self-care is empowering. You take charge of your life when you implement any healthy practice into your routine. You are the expert on your needs - if you don't acknowledge their importance, who will?
Our client base will not benefit if we don't take time for ourselves. When we are emotionally depleted, those in our care see our weariness and frustration. While we do our best to respond to their needs, we can make them feel guilty for needing us. We serve as role models for our clients. When we take care of ourselves, we exemplify positive self-esteem and healthy behaviors. Getting regular massage shows that we know how to care for ourselves!
Here's a sobering thought: One in eight women has a chance of getting breast cancer at some point in her life; each year, 40,000 women die from breast cancer. Between 80 percent and 85 percent of all massage therapists are women. The savvy female massage therapist will use the skilled palpation of her massage therapist to assist her in breast health. It makes sense that a massage therapist trained in the nuances of soft tissue will do a better job of regular examination than the physician you see once a year! Insist on the care you need!
Dr. Saralyn Mark, senior medical advisor on women's health with the Department of Health and Human Services and NASA, stresses the importance of knowing your family history. There is a difference between getting breast cancer before menopause and after menopause. You should be more concerned if you have family members who have been diagnosed with breast cancer before menopause, as there could be a genetic factor involved that will require additional caution:
When overbooked, overworked and faced with clients presenting with various needs and/or maladies, we go out of our way to provide the best possible care - a normal reaction by most caregivers. However, this also is a time when special attention should be paid to you, the caregiver. In fact, your health is the best guarantee you can give your clients: the guarantee that you will be able to provide them with good care.
Self-care may seem like a luxury, but it's not. One of the principles of self-care demands that you deliberately choose to care for yourself. We should do at least as much for ourselves as we do for our clients. Do you tell your clients to get regular massage? Do you tell them what the benefits are? I tell mine that massage relieves stress; maintains flexibility; keeps them physically and emotionally alert; helps them stay in touch with and listen to their bodies; provides an opportunity for professional evaluation and care of emerging strain patterns; and helps them maintain a healthier lifestyle. If that is true for my clients, it is certainly true for me!
I hope those students I spoke with find massage therapy meets their expectations. I hope they develop practices as robust as they can handle, and that they take good enough care of themselves so that can happen.
I try to find my way to a massage table at least once per week. I see and feel the benefits. I also feel no hypocrisy in suggesting that my clients come more often to feel better, because I'm asking no more of them than I am asking of myself.
Be the best massage therapist you can be. Use superb body mechanics; take regular vacations; eat well; exercise and stretch regularly; and learn new things ... but most importantly, go get a massage!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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