Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
July, 2003, Vol. 03, Issue 07
By Cliff Korn, BS, LMT, NCTMB
I recently spoke to a group of graduating massage therapy students as a guest lecturer at a career development course. The school recently started its massage certificate program, so the class was small - only seven students.I asked what brought them into the field, and what they thought they would be doing after being a year in practice. All planned on being successful - most planned on starting full-time, right out of the box! None had any offers of employment, even though they were graduating in four weeks.
Their dreams didn't surprise me; my surprise came at the responses of four of the seven who shared that they had never experienced a massage before starting school! It would have been five out of eight, but one student dropped the program when she realized she couldn't stand touching others, and liked being touched even less. What would possess someone to apply to school, write a large check for tuition and give up time to study, without determining if the experience holds personal efficacy?
Massage therapy brings me many surprises. Perhaps the one that strikes me most is how few massage therapists avail themselves of regular massage! Massage therapists expect self-care from their patients and clients, but hesitate to apply their own suggestions to themselves! Self-care has emerged as a hot topic for today's caregivers striving to balance the responsibilities of profession and family.
Unfortunately, self-care generally is not supported by our culture; some people equate self-care with abandoning responsibilities or self-centeredness. Therapists often receive rave reviews for taking better care of others than they do themselves. As a result, many are suffering near epidemic levels of physical, emotional and spiritual fatigue. Taking time for yourself allows you to be a better spouse, parent, friend and therapist. Self-care is empowering. You take charge of your life when you implement any healthy practice into your routine. You are the expert on your needs - if you don't acknowledge their importance, who will?
Our client base will not benefit if we don't take time for ourselves. When we are emotionally depleted, those in our care see our weariness and frustration. While we do our best to respond to their needs, we can make them feel guilty for needing us. We serve as role models for our clients. When we take care of ourselves, we exemplify positive self-esteem and healthy behaviors. Getting regular massage shows that we know how to care for ourselves!
Here's a sobering thought: One in eight women has a chance of getting breast cancer at some point in her life; each year, 40,000 women die from breast cancer. Between 80 percent and 85 percent of all massage therapists are women. The savvy female massage therapist will use the skilled palpation of her massage therapist to assist her in breast health. It makes sense that a massage therapist trained in the nuances of soft tissue will do a better job of regular examination than the physician you see once a year! Insist on the care you need!
Dr. Saralyn Mark, senior medical advisor on women's health with the Department of Health and Human Services and NASA, stresses the importance of knowing your family history. There is a difference between getting breast cancer before menopause and after menopause. You should be more concerned if you have family members who have been diagnosed with breast cancer before menopause, as there could be a genetic factor involved that will require additional caution:
When overbooked, overworked and faced with clients presenting with various needs and/or maladies, we go out of our way to provide the best possible care - a normal reaction by most caregivers. However, this also is a time when special attention should be paid to you, the caregiver. In fact, your health is the best guarantee you can give your clients: the guarantee that you will be able to provide them with good care.
Self-care may seem like a luxury, but it's not. One of the principles of self-care demands that you deliberately choose to care for yourself. We should do at least as much for ourselves as we do for our clients. Do you tell your clients to get regular massage? Do you tell them what the benefits are? I tell mine that massage relieves stress; maintains flexibility; keeps them physically and emotionally alert; helps them stay in touch with and listen to their bodies; provides an opportunity for professional evaluation and care of emerging strain patterns; and helps them maintain a healthier lifestyle. If that is true for my clients, it is certainly true for me!
I hope those students I spoke with find massage therapy meets their expectations. I hope they develop practices as robust as they can handle, and that they take good enough care of themselves so that can happen.
I try to find my way to a massage table at least once per week. I see and feel the benefits. I also feel no hypocrisy in suggesting that my clients come more often to feel better, because I'm asking no more of them than I am asking of myself.
Be the best massage therapist you can be. Use superb body mechanics; take regular vacations; eat well; exercise and stretch regularly; and learn new things ... but most importantly, go get a massage!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.