Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
July, 2003, Vol. 03, Issue 07
What Did You Say?
By Perry Isenberg
Have you ever been in a conversation and felt your message didn't get across the way you wanted it to? Did it come across the wrong way? If so, you may want to see if you are sending mixed signals.
The ability to communicate can be one of the most difficult skills to acquire.The ability to communicate touches every aspect of our lives and is something we most often take for granted. There are thousands of books, tapes and educators that focus on communication skills, yet few of us take the skill seriously. (I admit I am not very good at communicating, but I am working on it!)
This article, compiled from various articles I have read on the topic, will offer suggestions on improving communication. I hope you find this information useful.
Communication experts say that words in a conversation account for only a small percentage of how people perceive you; the rest is what you don't say, including facial expressions, body language and tone of voice. Many people think that if they know what to say, they have achieved the hard part. However, in reality, knowing what to leave out delivers a clear message, supported by appropriate body language. Clear communication involves conveying your message in "short and sweet" language to avoid overload. Skilled communicators get to the point quickly by presenting " just the facts," without the fluff.
Perception is everything; what one person says may not be what another person hears. Personal beliefs may cloud what we hear and how we communicate. Being a good listener and communicator takes practice. Communication is an exchange and can become difficult if we are not skilled, or let ourselves get caught up in emotions and judgments. Some people may think they are good listeners, but, in reality, people may only hear half of what you are saying. Good communicators are good listeners; good listeners ask the right questions; The result is clear conversation. I try to avoid bad conversation habits, such as getting off the subject, confusing the listener with disjointed conversation or talking too fast.
A person who is upset might begin taking his or her anger out on me. When this happens, I try not to take it personally and have a negative reaction. Instead, I find out why the person is upset and the steps we can take to correct the situation. Most of the time, I let people "talk themselves out." They can usually communicate calmly after that. I then focus on some pertinent information so that I can recap and respond to their complaint. I might share a similar personal experience; however, I won't give direct advice. Rather, I might make gentle suggestions, especially if I think it will help the person see another perspective. I might say something like: "This helped me when I did so and so," instead of saying, "You need to do such and such." The tip here is to find common ground and rationale to keep the communication open and flowing.
When I listen, I keep a positive and open mind, and try to reserve judgment, even if I don't agree with the person's point of view. If I am not sure of his or her position, I will ask questions and repeat some points of the conversation. This tells the person that I listened, which helps diffuse the situation and adds perspective for our mutual benefit.
Of course, not all exchanges of communication are that tenuous. However If you keep a positive and open mind, do not take things personally, and stay free of judgment, you can ask the right questions to get to the real issue, even in the toughest situations. Respond only to the facts, not emotions; your body language needs to support your words.
Effective communication is an exchange and an art that needs to be practiced. Remember, clear, positive communication will get a clear, positive response for an informative beneficial conversation.
In the meantime, be healthy, be good and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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