Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
July, 2003, Vol. 03, Issue 07
Mind and Body
By Keith Eric Grant, PhD, NCTMB
Science fiction writer Arthur C. Clarke stated, "Any sufficiently advanced technology is indistinguishable from magic." Increasingly, our technological abilities to create multi sensory virtual realities approac h such magic. On a recent family trip to Disney's California Adventure, I was provided the visual, auditory, kinesthetic and olfactory illusion of soaring over multiple areas of California. Other virtual reality research has created the three-dimensional image of a cat that could be palpated with a special pen to feel bones and muscles.7
As fantastic as these accomplishments are, they still pale before the moment-by-moment magic of our own mind and body in creating our sensory experience of embodiment and presence. If ever you have doubted, even for a moment, how important the touch and human connection you provide can be to others, consider the lessons recently learned from neurological research.
Using functional magnetic resonance imaging (MRI), researchers have been able to track changes in blood oxygen flow to areas of the brain while different cognitive tasks are performed or emotional stimuli is processed. This has provided a window deep into the functional structures of our brain. Other studies of cognitive or emotional losses with brain injuries have yielded clues to the multiple paths by which emotional reactions result from stimuli passed to the amygdala structure of our brain.2,3 Research has shown that we learn to respond to situations, particularly those that are stressful or fearful, in both conscious and unconscious ways. According to Joseph LeDoux, our unconscious memories affect our actions and the way we experience our body:2
Our emotions and senses of having emotional support are shown to have profound effects on our health. Bruce McEwen and his associates have coined the term allostasis for our ability to adapt to the total stress in our lives.4,5 They note the extreme importance of the psychosocial context of our lives on our biological responses:5
David Spiegel has reported a significant relationship between mental attitudes, social support and the progression of cancer.8,9 Similarly, the crucial importance of the mind and emotions on physical health has been extensively discussed by Esther Sternberg and Philip Gold:10
For instance, studies have shown that persons exposed to chronic social stresses for more than two months have increased susceptibility to the common cold. On the other hand, a positive supportive environment of extensive social networks or group psychotherapy can enhance immune response and resistance to disease-even cancer. Women with breast cancer, for instance, who receive strong, positive social support during their illness, have significantly longer life spans than women without such support.
Beyond the process of learning to react to stress, and beyond the effects of our reactions on our health, the mind can integrate all of our sensory input and responses into our sense of self. We are able to build within us a consistency over time and a synthesis of all of our felt input that we identify with - a sense of self that may have been negatively impacted by abuse or trauma, and that can be positively affected by support and caring sensory input. Antonio Damasio hypothesizes how we build this magical sense of self.1
Dr. Vilayanur Ramachandran notes both the construction of our sense of body and that, even as adults, the image that the mind has built remains malleable.6
Given the above, the simple act of reaching out with your touch and presence may reach far deeper than we could have previously imagined. Few come to us unwounded in soul or unstressed by life. In reaching out to give of ourselves, we may well reach the core of each other's being to help reunite mind and body. What we are learning on the forefronts of science says that we have a unique opportunity to make a difference.
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
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