Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
July, 2003, Vol. 03, Issue 07
Mind and Body
By Keith Eric Grant, PhD, NCTMB
Science fiction writer Arthur C. Clarke stated, "Any sufficiently advanced technology is indistinguishable from magic." Increasingly, our technological abilities to create multi sensory virtual realities approac h such magic. On a recent family trip to Disney's California Adventure, I was provided the visual, auditory, kinesthetic and olfactory illusion of soaring over multiple areas of California. Other virtual reality research has created the three-dimensional image of a cat that could be palpated with a special pen to feel bones and muscles.7
As fantastic as these accomplishments are, they still pale before the moment-by-moment magic of our own mind and body in creating our sensory experience of embodiment and presence. If ever you have doubted, even for a moment, how important the touch and human connection you provide can be to others, consider the lessons recently learned from neurological research.
Using functional magnetic resonance imaging (MRI), researchers have been able to track changes in blood oxygen flow to areas of the brain while different cognitive tasks are performed or emotional stimuli is processed. This has provided a window deep into the functional structures of our brain. Other studies of cognitive or emotional losses with brain injuries have yielded clues to the multiple paths by which emotional reactions result from stimuli passed to the amygdala structure of our brain.2,3 Research has shown that we learn to respond to situations, particularly those that are stressful or fearful, in both conscious and unconscious ways. According to Joseph LeDoux, our unconscious memories affect our actions and the way we experience our body:2
Our emotions and senses of having emotional support are shown to have profound effects on our health. Bruce McEwen and his associates have coined the term allostasis for our ability to adapt to the total stress in our lives.4,5 They note the extreme importance of the psychosocial context of our lives on our biological responses:5
David Spiegel has reported a significant relationship between mental attitudes, social support and the progression of cancer.8,9 Similarly, the crucial importance of the mind and emotions on physical health has been extensively discussed by Esther Sternberg and Philip Gold:10
For instance, studies have shown that persons exposed to chronic social stresses for more than two months have increased susceptibility to the common cold. On the other hand, a positive supportive environment of extensive social networks or group psychotherapy can enhance immune response and resistance to disease-even cancer. Women with breast cancer, for instance, who receive strong, positive social support during their illness, have significantly longer life spans than women without such support.
Beyond the process of learning to react to stress, and beyond the effects of our reactions on our health, the mind can integrate all of our sensory input and responses into our sense of self. We are able to build within us a consistency over time and a synthesis of all of our felt input that we identify with - a sense of self that may have been negatively impacted by abuse or trauma, and that can be positively affected by support and caring sensory input. Antonio Damasio hypothesizes how we build this magical sense of self.1
Dr. Vilayanur Ramachandran notes both the construction of our sense of body and that, even as adults, the image that the mind has built remains malleable.6
Given the above, the simple act of reaching out with your touch and presence may reach far deeper than we could have previously imagined. Few come to us unwounded in soul or unstressed by life. In reaching out to give of ourselves, we may well reach the core of each other's being to help reunite mind and body. What we are learning on the forefronts of science says that we have a unique opportunity to make a difference.
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
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