Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
July, 2003, Vol. 03, Issue 07
Reinforcing the Value of Massage for Back Pain
Annals of Internal Medicine Report: Massage is a Successful, Cost-Effective Treatment
By Editorial Staff
Researchers from the Seattle-based Group Health Cooperative's Center for Health Studies (CHS) released a report in the June 3 Annals of Internal Medicine that massage therapy is a successful and cost-effective treatment for back pain - possibly even more so than chiropractic or acupuncture treatments.
The report was compiled from an in-depth study of scientific data from recent reviews of randomized controlled trials evaluating acupuncture, massage therapy and spinal adjustments; and other recent trials.
"Many Americans are using alternative treatments for back pain and paying a fair amount of money for them - either out-of-pocket or through insurance," said CHS senior investigator and lead author of the report, Daniel C.Cherkin, PhD. "So, it's important to know whether these treatments are effective and whether they should be made more widely available."
The research report concluded that although the three treatments are all safe in treating back pain, massage therapy was the only one to demonstrate a positive effect on back pain.
The study also noted that while spinal manipulation has some positive effects on back pain, its benefits are similar to those of conventional medicine, such as over-the-counter pain relievers and some forms of physical therapy.
The research on the effects of acupuncture on back pain was inconclusive, although Cherkin and his colleagues are currently conducting a five-year study on the subject.
Researchers also reported that massage may actually reduce the cost of care following initial treatments for back pain. There was insufficient evidence that acupuncture or spinal manipulation could lower health-care costs.
More than half of Americans seek treatment for back pain each year, spending more than $25 billion on medical care, with another $50 billion spent on lost productivity and disability payments. When traditional medicine fails to treat the pain, patients turn to alternative treatments. In fact, back pain accounts for 40 percent of chiropractic visits; 20 percent of massage therapy visits; and 14 percent of visits to acupuncturists.1
Others contributors to the review are Karen Sherman, PhD; Richard A. Deyo, MD; and Paul G. Shekelle, MD, PhD.
For more research information on the benefits of massage for back pain, see the front page article in the September 2001 issue of Massage Today, "Massage for Back Pain: Let's Look at the Research," at www.massagetoday.com/archives/2001/09/01.html.
For more information on this study, contact the Center for Health Studies at (206) 287-2653 or visit www.ghc.org.
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