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Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Are You Using Your Professional Title Ethically?
Many faculty members teaching in the classroom or performing research within academic institutions have earned doctorates and use the title of "Doctor" or "Dr." They are usually referred to as professor or doctor within the classroom by students.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Viewpoints: Pes Anserine Tendonitis vs. Medial Meniscal Tear
What do you think stiff golf shoes, playing with a child, riding a bike, running and swimming the breaststroke all have in common? Each requires knee joint involvement. To quote physical therapist Gary Gray, "The knee is just the dumb guy in the middle."
Embrace the Necessity of Change
My son, David, and my daughter, Deborah, play high-school and club soccer. For those of you who aren't familiar with this lifestyle, each practices two to three times a week, 48-50 weeks a year. Between the two, they play approximately 70 games annually.
How's Your Bucket? Two Key Benchmarks to Help Plug the Holes
Just about every businessperson knows it's far less expensive to hold on to a repeat customer than it is to acquire a new customer.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Sacroiliac Pain: A Complex Puzzle
I don't think we manage SI misalignment properly. First, we tell our patients they have an SI problem. I am not convinced this is accurate, and I will speak to that issue. Second, I think repetitive mobilization of the SI joints is not useful.
A Simple Exam Protocol to Assess Lower-Extremity Imbalance
One of the most common conditions of the human frame is excessive foot pronation, in which the foot rolls inward, creating a foot that is flatter, wider and longer. A resultant subluxation pattern of the various tarsals and metatarsals results.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Coding for Functional Performance Testing and Measurements
I have noticed a trend for medical necessity of chiropractic services to be defined with statements and language indicating "functional improvement" as one of the standards for efficacy of treatment.
Time to Address the Global Impact of Pain
More people may be living longer, but they're not enjoying it, particularly when it comes to musculoskeletal health, according to the latest Global Burden of Disease (GBD) study.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
July, 2003, Vol. 03, Issue 07
Arizona Becomes 33rd State to Adopt Massage Regulations
By Editorial Staff
Arizona has become the 33rd state to pass massage therapy legislation. Senate Bill (SB) 1103, sponsored by Sen. Carolyn Allen, et al., was signed on May 12, 2003 by Governor Janet Napolitano, and will be formally introduced into law on July 1, 2004.
Elements of the bill could potentially assist massage therapists who have experienced difficulties practicing massage in multiple jurisdictions.Currently, individual municipalities have their own massage regulations, some of which contradict one another; this makes it difficult for massage therapists to work in more than one city. The Arizona House of Representatives cites this example: "... a massage/bodywork therapist practicing in Phoenix only needs 500 educational hours, while a therapist practicing in Chandler would need 700 educational hours. The cost of a license also varies depending on the municipality."1
Statewide licensure will require that all applicants meet the same criteria. Applicants will initially be required to complete a minimum of 500 hours of massage therapy education; pass a board-approved examination; and supply a complete set of fingerprints for state and federal background checks.
Provisional licenses can be issued to applicants who have completed a minimum of 200 hours of massage education and continuously practiced massage for three years; have been "self-supportive" as a massage therapist in Arizona since 1992; and possess a current professional massage therapy license from a municipality.
The bill will create the Board of Massage Therapy, to consist of three massage therapists and two community members, whose duties will include evaluating applicants; designating a national examination; issuing licenses; and regulating the statewide practice of massage therapy.
According to Susan Pomfret, chairperson for the Arizona Coalition for Massage Therapy and Bodywork (ACMTB), licensing legislation has been in the works for some time. "The great majority of massage therapists in Arizona do want statewide licensure," she said.2
Still, the bill has raised a few eyebrows in the massage community. A portion of the bill contains controversial language relative to massage therapists engaging in sexual improprieties: "...grounds for disciplinary action [include] ... engaging in sexual activity with a client ... making sexual advances, requesting sexual favors or engaging in other verbal conduct or physical contact of a sexual nature with a client."1
The bill also specifically defines what constitutes sexual activity or behavior.
The following excerpts are taken from letters Massage Today received expressing concern over the bill's language:
Pomfret strongly dened that opponents of the bill were mistreated: "All who have attended the ACMTB meetings have been treated respectfully ... I would respectfully disagree with the source that claims otherwise."
Judy Boyer, member of the AMTA-AZ board of directors responsible for legislative affairs, agrees: "... the coalition treated and continues to treat all participants with due respect."4
As for the bill's language, Boyer said, "This bill in no way restricts the practice of legitimate massage therapy. It draws a clear line between those who practice professional massage therapy and those who do not. This does not obstruct Arizona massage therapy professionals - it protects them. Indeed, the language is strong ... there can be no doubt that when you hire a massage therapist, you will get a massage, and if you get something else, you did not hire a massage therapist or someone destined to be a massage therapist for long."
According to Pomfret, many major cities in Arizona wanted to ensure the protection of massage therapists, as well as those seeking legitimate massage. "The city of Phoenix ... [and] ... other major cities in the Valley of the Sun have a strong interest in ensuring that individuals who would engage in prostitution under the guise of massage therapy have no room to do so in Arizona. The concerns of these Arizona cities have been taken seriously in the formulation of SB 1103."
As for complaints about the bill, Pomfret said, "There was no ambiguity about AMTA-AZs intention or the clear invitation for all who would potentially be affected to participate and have their voices heard ... therapists who do not want licensure had an opportunity to be heard in the coalition process; at the sunrise committee hearings; and when the bill was heard in committee in the legislature."
With the passage SB 1103, all but 17 states have some form of regulation. Look for continuing legislative updates in future issues of Massage Today.
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