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Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
July, 2003, Vol. 03, Issue 07
Arizona Becomes 33rd State to Adopt Massage Regulations
By Editorial Staff
Arizona has become the 33rd state to pass massage therapy legislation. Senate Bill (SB) 1103, sponsored by Sen. Carolyn Allen, et al., was signed on May 12, 2003 by Governor Janet Napolitano, and will be formally introduced into law on July 1, 2004.
Elements of the bill could potentially assist massage therapists who have experienced difficulties practicing massage in multiple jurisdictions.Currently, individual municipalities have their own massage regulations, some of which contradict one another; this makes it difficult for massage therapists to work in more than one city. The Arizona House of Representatives cites this example: "... a massage/bodywork therapist practicing in Phoenix only needs 500 educational hours, while a therapist practicing in Chandler would need 700 educational hours. The cost of a license also varies depending on the municipality."1
Statewide licensure will require that all applicants meet the same criteria. Applicants will initially be required to complete a minimum of 500 hours of massage therapy education; pass a board-approved examination; and supply a complete set of fingerprints for state and federal background checks.
Provisional licenses can be issued to applicants who have completed a minimum of 200 hours of massage education and continuously practiced massage for three years; have been "self-supportive" as a massage therapist in Arizona since 1992; and possess a current professional massage therapy license from a municipality.
The bill will create the Board of Massage Therapy, to consist of three massage therapists and two community members, whose duties will include evaluating applicants; designating a national examination; issuing licenses; and regulating the statewide practice of massage therapy.
According to Susan Pomfret, chairperson for the Arizona Coalition for Massage Therapy and Bodywork (ACMTB), licensing legislation has been in the works for some time. "The great majority of massage therapists in Arizona do want statewide licensure," she said.2
Still, the bill has raised a few eyebrows in the massage community. A portion of the bill contains controversial language relative to massage therapists engaging in sexual improprieties: "...grounds for disciplinary action [include] ... engaging in sexual activity with a client ... making sexual advances, requesting sexual favors or engaging in other verbal conduct or physical contact of a sexual nature with a client."1
The bill also specifically defines what constitutes sexual activity or behavior.
The following excerpts are taken from letters Massage Today received expressing concern over the bill's language:
Pomfret strongly dened that opponents of the bill were mistreated: "All who have attended the ACMTB meetings have been treated respectfully ... I would respectfully disagree with the source that claims otherwise."
Judy Boyer, member of the AMTA-AZ board of directors responsible for legislative affairs, agrees: "... the coalition treated and continues to treat all participants with due respect."4
As for the bill's language, Boyer said, "This bill in no way restricts the practice of legitimate massage therapy. It draws a clear line between those who practice professional massage therapy and those who do not. This does not obstruct Arizona massage therapy professionals - it protects them. Indeed, the language is strong ... there can be no doubt that when you hire a massage therapist, you will get a massage, and if you get something else, you did not hire a massage therapist or someone destined to be a massage therapist for long."
According to Pomfret, many major cities in Arizona wanted to ensure the protection of massage therapists, as well as those seeking legitimate massage. "The city of Phoenix ... [and] ... other major cities in the Valley of the Sun have a strong interest in ensuring that individuals who would engage in prostitution under the guise of massage therapy have no room to do so in Arizona. The concerns of these Arizona cities have been taken seriously in the formulation of SB 1103."
As for complaints about the bill, Pomfret said, "There was no ambiguity about AMTA-AZs intention or the clear invitation for all who would potentially be affected to participate and have their voices heard ... therapists who do not want licensure had an opportunity to be heard in the coalition process; at the sunrise committee hearings; and when the bill was heard in committee in the legislature."
With the passage SB 1103, all but 17 states have some form of regulation. Look for continuing legislative updates in future issues of Massage Today.
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