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Massage Today
June, 2003, Vol. 03, Issue 06

Intelligent Spas Launches Spa Industry Survey Program

By Editorial Staff

Intelligent Spas, an independent research organization specializing in the spa industry, has launched the Spa Industry Survey Program, designed to provide statistics, information and resources to assist members of the spa community.

According to the organization, the program will help identify market trends and provide information that could potentially enhance spa industry business practices.

The comprehensive survey collects data from spas in participating regions relative to several crucial categories, including the type of spa; treatment and service options; technology; equipment; marketing practices; ownership and management; training and education; clientele; and financial reports and projections. Qualitative and quantitative questions are asked, and the results are compiled into a detailed report and made available for purchase.

To date, the Spa Industry Survey program has been implemented in Australia, Singapore and Thailand. Surveys in other countries are expected in the near future.

According to Kirien Withers, president of the Australasian Spa Association: "The survey program will provide valuable directional information for spas and new spa developments resulting in spa concepts, marketing and programs that truly reflect market demand thereby increasing the size of the spa-going market."

Intelligent Spas was founded by Julie Garrow, who holds a business degree with a specialty in tourism, management and marketing. Garrow formed Intelligent Spas to address the need for quality research in the spa industry. "The [survey] findings provide spa facilities with valuable, detailed industry statistics to assist their business decisions. It also outlines critical information that other organizations can use to better service and support the spa industry." For more information, visit www.intelligentspas.com.

 

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