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House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
June, 2003, Vol. 03, Issue 06
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry.The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
So, you're on the hunt for your new spa location, and you're trying to come up with a name that will catch the public's interest and broadcast your spa's true mission at the same time. It's a time of excitement and pandemonium! You haven't been this excited about creating something since your 6th-grade science project.
The more focused and forward-thinking you are at this early stage, the better the finished product will turn out. It's extremely important to take your time, step back, take stock of the overall situation, and formulate your plan of attack.
In the case of a new spa, the plan of attack is also called the "business plan." If you don't have one, you're sunk before your ship of dreams even drifts away from the dock. So, let's begin by talking about that plan of yours.
Care and Feeding for Your Business Plan
In your case, it's true that your partner Barbara has more (much more) capital to invest in your spa project than you do, but that doesn't mean you shouldn't become intimately familiar with every aspect of the business plan, including the financial health of the fledgling enterprise. The $10,000 you've pitched in is no meager sum, especially since it represents over 90 percent of your life savings.
Barbara was fortunate enough to have a corporate lawyer in the family, who drew up a business plan with your help. If you didn't have this family connection to fall back on, it might have been tempting to forego the business-plan idea altogether. I mean, why bother with all that paperwork? You don't need to attract outside investors at this point. You're thinking that what really counts is the logo; color scheme; name; location; and stuff like that. Right, Lou?
There are several good reasons to have a business plan before you take another step toward creating your spa. The plan will solidify what exactly you're attempting to create. Refining the details of capital investment; management structure; client demographics; marketing plans; and expense budgets will allow you to see your business existing in the "real world."
Do yourself a favor: Spend some time getting to know each and every detail of that plan the lawyer created. Although you're a "right-brained" therapist with little interest in such matters, you need to know and care about what it says for the spa to be a success right from the start.
It might be a good idea to get to know the general structure of business plans more intimately; this will help familiarize you with what business is all about - a must for nonbusiness types such as yourself. Go to amazon.com, or any other book-related Web site, and type in "business plans"; you'll find a load of books on the subject. Have you thought about taking a class at the local community college on business management? You are, after all, going into business. I've seen too many spa owners disregard this obvious fact since opening a spa seems more like a healing vision than a nuts-and-bolts reality. Do yourself a favor: Get real and study up.
As you're boning up on business practices, you also are out scouting your spa's perfect location. It's fun and spiritual putting the soul of your idea into the body of a building and giving birth to a being, not just a business.
You've told me about three possibilities that have intrigued you and Barbara so far: an old house downtown; a storefront in a busy mall; and half a floor in a medical office building. As is often the case, there are pros and cons to each option:
You're probably familiar with the saying that the three most important things in business are location, location, location. That's partially true, but what that axiom fails to emphasize is there's more involved than the GPS coordinates of the building you're considering. There's something else going on, too; it's called "energy."
I know it's weird, and some massage therapists are already marginalized for couching things in "new-agey" terms, but I truly believe that below the surface, energy levels are a factor to business locations.
Some locations can't generate successful business, no matter who or what goes in there. Even the best businesses can't succeed in a "jinxed" location. Potential customers just seem to pass it by, as if there were an invisible gate blocking the entrance. You know the spots - those spaces where one business after another has come and gone over and over again. Of course, you're not a native of your new city, and so you don't know about the history of each site; but Barbara does. You can also ask local residents or look up county business records.
In addition to practical considerations such as lease terms, the amount of rent you'll be paying, zoning rules, etc., it would be wise to look into the background "energy" of the structure. Who has been in there? Why did they leave? What is the gestalt of this old home you're considering? What types of clientele frequent the mall in which the storefront is located?
I have a friend and former student who settled on an old home, similar to the one you're considering. It's on the main street in the busy tourist town of Provincetown, Cape Cod. She faced a lot of challenges restoring a 150-year-old building, but she made the right choice. The building had never been used for a business, so she created her own energy there, and it worked. She's now opening a second location.
You can tell I'm leaning toward the old house downtown, can't you? Don't let that influence you too much. You and Barbara need to figure things out gradually, in your own time. The next time I have the chance to write, I'll give you some ideas regarding two other hot topics that are surely burning in your brain about now: your new spa's name and its mission.
Until then, take care.
Click here for previous articles by Steve Capellini, LMT.
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