Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
June, 2003, Vol. 03, Issue 06
Why Sell Ourselves Short?
By Ralph Stephens, BS, LMT, NCTMB
I received an e-mail from a reader recently, informing me that I should stick to subjects that concern massage; I do, because I view anything that relates to health as having to do with massage.Massage is simply health care in the "wellness paradigm," not the "sickness paradigm." Massage therapy is the premier wellness modality. In my opinion, health is related to massage, and vice versa. Now, since we live in the world of opposites - day vs. night; positive vs. negative; yin vs. yang - reduced wellness also concerns massage.
Massage is more than "rubbing lubricant" on another person - I was able to do that long before I entered massage school; anyone can do that. Professional massage requires training in health and wellness, in addition to technique. The public is running away from the failed pharmaceutical, sickness-inducing allopathic system. When the public finds a massage therapist who provides wellness care, it keeps that person busy; the public may or may not support a massage therapist who just pushes lubricant around.
As massage therapists, we are "first- door" providers. What an opportunity! Why we sell ourselves short is beyond my comprehension. Why limit ourselves? Why run toward gatekeeper physicians and slave labor positions in physical therapy departments? We should be building alliances with other wellness-oriented providers to become the new health-care delivery system, making allopaths secondary providers for crisis care. Instead, we beg allopaths to control us. If they do, they will eliminate us: They have no interest in manual medicine. First, there is not enough money to be made with it, at least initially. Second, manual medicine helps heal people and keep them well. It doesn't have side-effects to provide secondary streams of income beyond the initial complaint. Massage therapists do not fit the allopathic paradigm: to maximize the profits of ongoing human suffering by offering endless treatments in which patients sometimes are cured, but seldom healed. "Cured" means the symptoms have gone away; "healed" means the cause has gone away.
The current "sickness-care" system (I just can't bring myself to lie and call it a health-care system) and its blessed research, focus on the physical aspects of illness, not the individual patient. It examines, diagnoses and treats, but does not heal. Most importantly, people want to be healed, not merely have their symptoms treated. Allopathic clinicians persist in treating the symptoms of illness, rather than the causes. They don't think about healing, because healing - as a holistic principle encompassing body, mind and spirit - is against their paradigm. Mainstream medicine operates under the methodology of "mechanistic reductionism." It cannot grasp life-related phenomena through such a microscopic, physicalistic approach. What has its focus on illness accomplished? Some heroic procedures and temporary fixes have been developed, but has the overall wellness of humanity improved?
Depending on your measuring standard, the answer is "maybe yes, maybe no." True, infectious diseases have decreased markedly, and perhaps that can be credited to the allopaths or to improved hygiene and sanitation. However, chronic diseases in adults (cancer, heart disease, diabetes, etc.) and disorders of the immune system (asthma; atopic dermatitis; rheumatoid arthritis; lupus) are now widespread. What have allopaths done to prevent fibromyalgia and other chronic soft-tissue conditions? They cannot cure them, and they have no incentive to prevent them or any other "profitable" disease. The United States was once the healthiest nation in the world; now, we are not even in the top 10. Who has been in charge of health during that decline? Why aren't they being fired?
They are being fired by people searching for alternatives - which is why alternative disciplines are growing so fast. The public wants health care, healing and wellness. The public wants us! Let's step up and provide people with what they want. Let's learn our massage techniques and anatomy, but also learn and live the wellness lifestyle. Let's set high standards and extinguish the lowest common denominator.
Unfinished Business - Smallpox
The concentration on disease has produced more diseases. If there are too few diseases, "they" will initiate some new ones. Follow the money trai,l and you will quickly understand this process: A new disease equals funding for a new drug or vaccine. As a naturally occurring disease, smallpox ran its course and went away. Humans evolved beyond it, as always happens with naturally occurring diseases. It will be interesting to see if mankind can evolve beyond the new "designer diseases" under production in government and pharmaceutical company laboratories and released on an unsuspecting public.
The new "weaponized" smallpox, for example, seems potent. A Soviet field test of weaponized aerosol smallpox showed that the citizens (yes, of course, citizens) in the test region had an unusually high percentage of the fatal form of smallpox. Even those who were vaccinated developed the disease. Why bother to vaccinate? Think green: State health departments will get more money for programs, and pharmaceutical companies will get money for vaccine production. The allopathic-pharmaceutical cartel will make side-effects, such as the adverse cardiac effects reported among civilian recipients of the vaccine, and the 10 cases of myopericarditis in military personnel.
The Centers for Disease Control is now recommending people with heart or compromised immune system conditions not take the vaccine, but you may not be given that choice. For more information, visit www.mercola.com/2003/apr/19/smallpox_ vaccines.htm.
Homeopathic remedies for treatment of the disease and reactions to the (most likely) ineffective vaccine seem to be our best hope.
Question of the Month: Whom do you think is more likely to bring about health and wellness: an osteopathic physician (DO) with an "extreme diet," or an allopathic physician (MD) with a vaccine needle?
Tune in next month for more good stuff.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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