Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
June, 2003, Vol. 03, Issue 06
Why Sell Ourselves Short?
By Ralph Stephens, BS, LMT, NCTMB
I received an e-mail from a reader recently, informing me that I should stick to subjects that concern massage; I do, because I view anything that relates to health as having to do with massage.Massage is simply health care in the "wellness paradigm," not the "sickness paradigm." Massage therapy is the premier wellness modality. In my opinion, health is related to massage, and vice versa. Now, since we live in the world of opposites - day vs. night; positive vs. negative; yin vs. yang - reduced wellness also concerns massage.
Massage is more than "rubbing lubricant" on another person - I was able to do that long before I entered massage school; anyone can do that. Professional massage requires training in health and wellness, in addition to technique. The public is running away from the failed pharmaceutical, sickness-inducing allopathic system. When the public finds a massage therapist who provides wellness care, it keeps that person busy; the public may or may not support a massage therapist who just pushes lubricant around.
As massage therapists, we are "first- door" providers. What an opportunity! Why we sell ourselves short is beyond my comprehension. Why limit ourselves? Why run toward gatekeeper physicians and slave labor positions in physical therapy departments? We should be building alliances with other wellness-oriented providers to become the new health-care delivery system, making allopaths secondary providers for crisis care. Instead, we beg allopaths to control us. If they do, they will eliminate us: They have no interest in manual medicine. First, there is not enough money to be made with it, at least initially. Second, manual medicine helps heal people and keep them well. It doesn't have side-effects to provide secondary streams of income beyond the initial complaint. Massage therapists do not fit the allopathic paradigm: to maximize the profits of ongoing human suffering by offering endless treatments in which patients sometimes are cured, but seldom healed. "Cured" means the symptoms have gone away; "healed" means the cause has gone away.
The current "sickness-care" system (I just can't bring myself to lie and call it a health-care system) and its blessed research, focus on the physical aspects of illness, not the individual patient. It examines, diagnoses and treats, but does not heal. Most importantly, people want to be healed, not merely have their symptoms treated. Allopathic clinicians persist in treating the symptoms of illness, rather than the causes. They don't think about healing, because healing - as a holistic principle encompassing body, mind and spirit - is against their paradigm. Mainstream medicine operates under the methodology of "mechanistic reductionism." It cannot grasp life-related phenomena through such a microscopic, physicalistic approach. What has its focus on illness accomplished? Some heroic procedures and temporary fixes have been developed, but has the overall wellness of humanity improved?
Depending on your measuring standard, the answer is "maybe yes, maybe no." True, infectious diseases have decreased markedly, and perhaps that can be credited to the allopaths or to improved hygiene and sanitation. However, chronic diseases in adults (cancer, heart disease, diabetes, etc.) and disorders of the immune system (asthma; atopic dermatitis; rheumatoid arthritis; lupus) are now widespread. What have allopaths done to prevent fibromyalgia and other chronic soft-tissue conditions? They cannot cure them, and they have no incentive to prevent them or any other "profitable" disease. The United States was once the healthiest nation in the world; now, we are not even in the top 10. Who has been in charge of health during that decline? Why aren't they being fired?
They are being fired by people searching for alternatives - which is why alternative disciplines are growing so fast. The public wants health care, healing and wellness. The public wants us! Let's step up and provide people with what they want. Let's learn our massage techniques and anatomy, but also learn and live the wellness lifestyle. Let's set high standards and extinguish the lowest common denominator.
Unfinished Business - Smallpox
The concentration on disease has produced more diseases. If there are too few diseases, "they" will initiate some new ones. Follow the money trai,l and you will quickly understand this process: A new disease equals funding for a new drug or vaccine. As a naturally occurring disease, smallpox ran its course and went away. Humans evolved beyond it, as always happens with naturally occurring diseases. It will be interesting to see if mankind can evolve beyond the new "designer diseases" under production in government and pharmaceutical company laboratories and released on an unsuspecting public.
The new "weaponized" smallpox, for example, seems potent. A Soviet field test of weaponized aerosol smallpox showed that the citizens (yes, of course, citizens) in the test region had an unusually high percentage of the fatal form of smallpox. Even those who were vaccinated developed the disease. Why bother to vaccinate? Think green: State health departments will get more money for programs, and pharmaceutical companies will get money for vaccine production. The allopathic-pharmaceutical cartel will make side-effects, such as the adverse cardiac effects reported among civilian recipients of the vaccine, and the 10 cases of myopericarditis in military personnel.
The Centers for Disease Control is now recommending people with heart or compromised immune system conditions not take the vaccine, but you may not be given that choice. For more information, visit www.mercola.com/2003/apr/19/smallpox_ vaccines.htm.
Homeopathic remedies for treatment of the disease and reactions to the (most likely) ineffective vaccine seem to be our best hope.
Question of the Month: Whom do you think is more likely to bring about health and wellness: an osteopathic physician (DO) with an "extreme diet," or an allopathic physician (MD) with a vaccine needle?
Tune in next month for more good stuff.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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