Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
June, 2003, Vol. 03, Issue 06
Directions in Massage Therapy
By Cliff Korn, BS, LMT, NCTMB
Our profession is changing daily. In the past 10 years, it has entered the light of day and joined the mainstream. Massage therapists are now high on the list of caregivers in many circles of the country: wealthy and poor; white and blue collar; young and old; male and female.The change to which I am referring, however, is not a change in acceptance, but a change in precision and refinement.
Specifically, I have seen a transformation from gross motor techniques to more subtle, specific techniques. This was made even more evident to me while attending the recent "Beyond the Dura" Research Conference (see front-page article). CranioSacral Therapy (CST) and other light-touch therapies are proving their efficacy in research studies and are being utilized by an increasing number of therapists. I find it interesting that more than half of the students taking CST are massage therapists. This statistic amazed me, in part because CST is one of a handful of techniques that have a purpose beyond the realm of "relaxation": it treats conditions.
Those familiar with CST know the premise of the technique: It only takes five grams of force (the weight of a nickel) to effect significant change. The research conference included presentations of clinical data collected in the treatment of widespread issues, ranging from pediatric feeding dysfunction, breastfeeding problems and pelvic floor rehabilitation, to preparing Egyptian conjoined twins for separation surgery. The fact that this technique-which developed out of osteopathy-is taught to massage therapists on equal footing with physicians, PTs, OTs and other allied health professionals says a lot about our capabilities. The large numbers of MTs utilizing techniques such as CST may be one reason I see an industry trend toward more gentle touch.
I used to believe gentle touch could not be anything more than "soothing": useful for comfort and to ease emotional discomfort, but of little value to alleviate chronic physical dysfunction and discomfort. My mind was opened to another perspective when I experienced effective sessions that integrated energy techniques and light touch.
I recently had the privilege of participating in a fresh-tissue CranioSacral Dissection workshop, in which I got to palpate the falx cerebri (cranial membrane) and monitor changes as the instructor applied light manual pressure to the sacrum. I also was honored to participate in a study that measured the manual force required to palpate change. Almost all of the study participants could palpate change in tension of the falx cerebri with measured forces between three and 35 grams. This is good enough for me to believe that light touch can certainly be effective.
Massage therapists also regularly integrate reiki, aspects of polarity therapy and other energetic techniques into their practices, lightening the overall average force used in sessions. In my own practice, I find integration is important because I need to get the attention of some of my clients before progress can begin. The comfort and security of certain deep-pressure techniques and confident touch moves my clients to a relaxed, trusting place where the more subtle techniques can be effective. The client who has learned to accept the more aggressive techniques in our toolboxes is, in my opinion, capable of experiencing a variety of light-touch procedures. My Rolfing friends inform me that they, too, are lightening the forces they use and are losing their reputation as providers of "therapeutic discomfort."
Now, please don't think I'm saying only light-touch techniques are indicated for professional massage therapists! I'm not saying that at all. I am a firm believer in the efficacy of techniques, such as trigger point, cross-fiber friction, assisted stretching, etc., though they are not always comfortable to the client. I also am an advocate of the more subtle directions I have discussed in this article.
Ten years ago, I saw (and experienced) a lot of poking, prodding and elbow use. I now see skilled palpation and use of forearms to obtain a more comfortable myofascial modification. I think it's a trend. I hope so!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today.
Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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