Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
June, 2003, Vol. 03, Issue 06
Are You Adventurous?
By Perry Isenberg
One of the biggest problems we all face is the uninspired routine. We are always short on time, and we work diligently to meet the challenges of our responsibilities. With all of the stress, we find it difficult to accomplish many things at one time.
I enjoy the road less traveled and have found a way to incorporate one of my pleasures - keeping up with current events and trends - into my job.My desire is to be well-rounded, and I fear becoming a "stick in the mud." One of the ways to meet this need is to read magazines outside of my immediate "world." For example, when I go on a "sit on a beach vacation," I read nearly 30 magazines unrelated to my profession, including fashion, sports, and local interest magazines. I am inspired by reading material not related to my job because it breaks up the thought process, and allows me to see things differently and gain a fresh perspective. It takes my mind off the job and helps my creativity; I see new things and come up with new ideas.
A fresh perspective is what you need to stay creative, inspired and motivated. Stagnation never helps a career! Reading material not related to your field may give you some ideas to enhance your life and career. Developing fresh business ideas sounds easier than it is, however.
Take my situation, for instance: I constantly have to develop new ideas for my business; this can be challenging when you have one product. I turn to ideas I may have previously written down. It makes sense to have a file with ideas, ads and articles.) Writing down ideas that come to you in the spur of the moment helps with the creative process. You would be surprised at what you can come up with: a present for Mom; a new ad campaign; a solution to a problem. Yes, even problem-solving can be creative! Some folks act on their ideas; others, sadly enough, simply ignore them. When was the last time you looked at information outside your industry? Try thinking in the "gray" area once in awhile, as opposed to thinking in black and white.
The gray, breakthrough, creative thinker thrives in situations of unpredictable change. Creative thinking is not restricted to a few gifted individuals, and it does not mean one person is more intelligent than another. It just means one is more open. Creativity can be practiced and acquired. We are all creative to some degree, especially when we are children, but our creativity diminishes as we become programmed and stuck in the "know more about less and less."
Your goal should be to practice acquiring that continual flow of ideas and inspiration. You can do this by exploring new subjects; categories of magazines and books not related to your job; and problem-solving games. Socialize outside of your normal sphere of friends and colleagues; window-shop in variety stores; eat in different restaurants; and vacation to places you thought would not appeal to you. Be curious and daydream. Build on and be open to others' ideas. Be willing to take risks and follow your intuitive hunches. Be more spontaneous and less concerned. You won't be able to help being more creative, inspired and well-rounded by being open to new ideas and people, and you'll be more valuable to yourself, your business and to others.
I'm interested in hearing how you stay creative and inspired. Please e-mail me with your questions and comments.
Until next time, be healthy, be good, and stay motivated and focused.
Click here for previous articles by Perry Isenberg.
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