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Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
Don't Turn a 2 Into a 10
The Wong-Baker FACES Pain Rating Scale1 is so useful because it can be used by almost anyone. Patients can use the numbers associated with the faces depicted on the scale or select the face that demonstrates their current level of pain from 0-10.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Chiropractic Research in Review
Chiropractic Treatment of Lateral Epicondylitis; Cost / Benefit Analysis: Different Doses of SMT for Low Back Pain; Imaging for Occult Rib and Costal Cartilage Fractures; Treating Neck Pain: Thoracic Thrust Manipulation vs. Non-Thrust Mobilization.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
June, 2003, Vol. 03, Issue 06
Are You Adventurous?
By Perry Isenberg
One of the biggest problems we all face is the uninspired routine. We are always short on time, and we work diligently to meet the challenges of our responsibilities. With all of the stress, we find it difficult to accomplish many things at one time.
I enjoy the road less traveled and have found a way to incorporate one of my pleasures - keeping up with current events and trends - into my job.My desire is to be well-rounded, and I fear becoming a "stick in the mud." One of the ways to meet this need is to read magazines outside of my immediate "world." For example, when I go on a "sit on a beach vacation," I read nearly 30 magazines unrelated to my profession, including fashion, sports, and local interest magazines. I am inspired by reading material not related to my job because it breaks up the thought process, and allows me to see things differently and gain a fresh perspective. It takes my mind off the job and helps my creativity; I see new things and come up with new ideas.
A fresh perspective is what you need to stay creative, inspired and motivated. Stagnation never helps a career! Reading material not related to your field may give you some ideas to enhance your life and career. Developing fresh business ideas sounds easier than it is, however.
Take my situation, for instance: I constantly have to develop new ideas for my business; this can be challenging when you have one product. I turn to ideas I may have previously written down. It makes sense to have a file with ideas, ads and articles.) Writing down ideas that come to you in the spur of the moment helps with the creative process. You would be surprised at what you can come up with: a present for Mom; a new ad campaign; a solution to a problem. Yes, even problem-solving can be creative! Some folks act on their ideas; others, sadly enough, simply ignore them. When was the last time you looked at information outside your industry? Try thinking in the "gray" area once in awhile, as opposed to thinking in black and white.
The gray, breakthrough, creative thinker thrives in situations of unpredictable change. Creative thinking is not restricted to a few gifted individuals, and it does not mean one person is more intelligent than another. It just means one is more open. Creativity can be practiced and acquired. We are all creative to some degree, especially when we are children, but our creativity diminishes as we become programmed and stuck in the "know more about less and less."
Your goal should be to practice acquiring that continual flow of ideas and inspiration. You can do this by exploring new subjects; categories of magazines and books not related to your job; and problem-solving games. Socialize outside of your normal sphere of friends and colleagues; window-shop in variety stores; eat in different restaurants; and vacation to places you thought would not appeal to you. Be curious and daydream. Build on and be open to others' ideas. Be willing to take risks and follow your intuitive hunches. Be more spontaneous and less concerned. You won't be able to help being more creative, inspired and well-rounded by being open to new ideas and people, and you'll be more valuable to yourself, your business and to others.
I'm interested in hearing how you stay creative and inspired. Please e-mail me with your questions and comments.
Until next time, be healthy, be good, and stay motivated and focused.
Click here for previous articles by Perry Isenberg.
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