Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
June, 2003, Vol. 03, Issue 06
Are You Adventurous?
By Perry Isenberg
One of the biggest problems we all face is the uninspired routine. We are always short on time, and we work diligently to meet the challenges of our responsibilities. With all of the stress, we find it difficult to accomplish many things at one time.
I enjoy the road less traveled and have found a way to incorporate one of my pleasures - keeping up with current events and trends - into my job.My desire is to be well-rounded, and I fear becoming a "stick in the mud." One of the ways to meet this need is to read magazines outside of my immediate "world." For example, when I go on a "sit on a beach vacation," I read nearly 30 magazines unrelated to my profession, including fashion, sports, and local interest magazines. I am inspired by reading material not related to my job because it breaks up the thought process, and allows me to see things differently and gain a fresh perspective. It takes my mind off the job and helps my creativity; I see new things and come up with new ideas.
A fresh perspective is what you need to stay creative, inspired and motivated. Stagnation never helps a career! Reading material not related to your field may give you some ideas to enhance your life and career. Developing fresh business ideas sounds easier than it is, however.
Take my situation, for instance: I constantly have to develop new ideas for my business; this can be challenging when you have one product. I turn to ideas I may have previously written down. It makes sense to have a file with ideas, ads and articles.) Writing down ideas that come to you in the spur of the moment helps with the creative process. You would be surprised at what you can come up with: a present for Mom; a new ad campaign; a solution to a problem. Yes, even problem-solving can be creative! Some folks act on their ideas; others, sadly enough, simply ignore them. When was the last time you looked at information outside your industry? Try thinking in the "gray" area once in awhile, as opposed to thinking in black and white.
The gray, breakthrough, creative thinker thrives in situations of unpredictable change. Creative thinking is not restricted to a few gifted individuals, and it does not mean one person is more intelligent than another. It just means one is more open. Creativity can be practiced and acquired. We are all creative to some degree, especially when we are children, but our creativity diminishes as we become programmed and stuck in the "know more about less and less."
Your goal should be to practice acquiring that continual flow of ideas and inspiration. You can do this by exploring new subjects; categories of magazines and books not related to your job; and problem-solving games. Socialize outside of your normal sphere of friends and colleagues; window-shop in variety stores; eat in different restaurants; and vacation to places you thought would not appeal to you. Be curious and daydream. Build on and be open to others' ideas. Be willing to take risks and follow your intuitive hunches. Be more spontaneous and less concerned. You won't be able to help being more creative, inspired and well-rounded by being open to new ideas and people, and you'll be more valuable to yourself, your business and to others.
I'm interested in hearing how you stay creative and inspired. Please e-mail me with your questions and comments.
Until next time, be healthy, be good, and stay motivated and focused.
Click here for previous articles by Perry Isenberg.
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