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5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
June, 2003, Vol. 03, Issue 06
Colorado Auto Insurance Reverts to Tort System: Massage Coalition Disappointed by Outcome
By Editorial Staff
In March, Massage Today reported on the formation of the Colorado Coalition of Massage Therapists and Bodyworkers (CCMTB) in response to HB 1225, a bill designed to revise the state's no-fault auto insurance law.1
Although the CCMTB supported efforts to revise the no-fault law, it opposed HB 1225 because of its exclusion of massage therapy as a benefit of motor-vehicle-injury-insurance coverage.HB 1225 was eventually killed. The coalition supported revisions to subsequent no-fault bills, HB 1321 and SB 78; however, both failed to pass in the Colorado legislation.
Now, effective July 1, 2003, Colorado will change from a no-fault auto insurance system to a tort-based system with the passage of HB 1188, marking a shift in how auto insurance benefits have been managed in the state for the last 30 years.2 Under the new system, people injured in auto accidents will be forced to seek out-of-pocket medical care, then sue the at-fault driver's insurance company for reimbursement. They must be able to prove that such medical care was reasonable and medically necessary. Under this law, the at-fault party cannot sue for reimbursement of medical costs.
This law comes as a great disappointment to the coalition, which fought hard to ensure that a revised no-fault law would be fair to the massage therapy profession. Under the tort system, there is a high probability that people injured in traffic collisions will rely on their private health insurance to cover the costs, which could substantially raise premiums as many health plans still do not cover massage; this system will likely deprive many auto-injury patients of the benefits of massage.
According to Rachel Dale, CCMTB secretary: "Under this tort law, people will be reluctant to get care and then bet that they can get their bills reimbursed in a lawsuit. They'll use their health insurance, which won't cover massage therapy for most of them and will drive up health premiums. That will hurt everyone who buys health insurance, including massage therapists."2
Despite the setback, the CCMTB's Executive Committee will discuss the future of the coalition and whether it can utilize its influence in the state capitol for other issues that may arise in the profession. "Using the power of grassroots lobbying, along with expert professional representation, [the CCMTB] gained a significant reputation in the state legislature this year," said Dale.
The CCMTB also will be compiling data on how tort-based insurance affects massage therapy in other states. If you would like to share your experience or information, contact Susan Jackson Grubb at or visit www.ccmtb.org for more information.
To view the complete text of HB 1188, visit www.state.co.us/gov_dir/stateleg.html.
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