Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
May, 2003, Vol. 03, Issue 05
We Get Letters & E-Mail
By Editorial Staff
I appreciated Ralph Stephens' overview of our profession ("No Better Time Than Now," December 2002 MT), and his reminder that our early intention was "to be an alternative to the sickness care delivery system." I share his concerns that certain professional organizations and schools are directing us toward co-option by allopathic institutions.The notion of developing college degrees in massage reminds me of several personal experiences.
I believe it's appropriate to ask the professional massage organizations and massage-school administrators these same questions today. I have met and taught many massage therapists and students who believe they're good enough when they know all the mechanical connections to "fix" the problems. What about results? Determined to fix it, they burn out while ignoring important signals from their bodies and their clients' bodies.
The Connecticut chapter of the American Massage Therapy Association (AMTA-CT) has introduced a bill to require 48 hours of CEUs every four years to maintain our licenses. At least 24 hours must be taught by a NCBTMB-approved provider. Ouch! They're stepping on my toes! I consider that excessive legislation. Where is the evidence demonstrating that MTs aren't getting enough continuing education to practice safely and effectively?
A therapist friend told me, "The massage therapists I know are always taking classes; they take or assist in more classes than anyone I know." My experiences have been quite similar. In addition to basic training, I've trained in three other major bodywork styles. Why? I was curious and I enjoy learning ... what a concept. Why ruin a good thing with laws that take away some of our choices?
Every year, I teach a 50-hour class and a variety of workshops. I spend at least twice that amount of time updating information and refining presentation. I've spent several hours rewriting and re-thinking this article. I enjoy reading the wealth of massage articles published in trade journals. CEUs won't be granted for all of that continuing education. In 20 years of massage and 18 years of nursing, one of my most important lessons is: The work teaches me.
For me, an important feature that distinguishes massage from the illness model is helping clients develop awareness and skills to use their bodies as a resource, rather than focusing on it as a source of dysfunction, pain and betrayal. I believe massage students would be better served by including some body-centered, supervised experiences with no agenda: just observe themselves as they work, observe the responses of clients, and help clients observe the effects of the work. I also believe students should receive more entrepreneurial and practical business training. Many students seem to depend on their schools to provide job opportunities. I have supervised several massage interns whose school expected me to provide and schedule their clients. These students had to fit their internship hours into full-time massage-school schedules. What a joy it was when I had the chance to supervise an intern from a school at which internship was not in competition with other school obligations. That intern learned to attract, schedule and confirm her own clients.
In Connecticut, many of us have noticed a decrease in business; clients have less money for massage. It takes more time, energy and creativity for us to support ourselves, and it's aggravating when these professional hassles divert us from our work. I would like professional and academic organizations to acknowledge that body-centered work is a blend of knowledge-based, kinesthetic and intuitive skills - not brain surgery or physical therapy. As their constituent, I want them to:
Carol Springer, RN, BSN, Trauma Touch TherapistTM
Thanks for Recognizing Massage Vendors and Suppliers
As President of the AMTA Foundation, I want to thank you for recognizing the vendors and suppliers to the massage therapy and bodywork professions. ["Recognition, Part II," March MT: www.massagetoday.com/archives/2003/03/08.html.]
Like you, I have heard or felt that "soft disdain" by some massage therapists for the more commercial aspects of our profession. However, without the companies and manufacturers that provide equipment and supplies, we simply would not be able to practice the art and science of purposeful touch. We do need to thank them for helping us.
In addition to their support of the profession at conventions and trade shows, many vendors and suppliers also exercise significant philanthropy and donate back to the profession in other ways. Most significantly to me, they volunteer to serve as trustees and committee members for the AMTA Foundation, and they financially support our efforts. Without their contributions, we would not be able to realize our mission: to advance the knowledge and practice of massage therapy by supporting scientific research, education and community service. We genuinely appreciate their support. [A complete listing of AMTA Foundation donors can be found on the foundation's Web site: www.amtafoundation.org.]
So, to all the manufacturers and vendors, The AMTA Foundation thanks you for your support.
John Balletto President, AMTA Foundation
"Massage Is Good"
I've been watching and reading about the flap about how we all need to be more educated. I disagree. I attended massage school primarily as a therapy for myself. I was out of touch with the human race. I learned to "touch" in a healthy way. I was told I was good at it. I liked touching and I liked being touched.
I've been practicing massage therapy now for 10 years. I do "relaxation" massage; I'm not a clinical therapist, nor do I want to be one. People enjoy my massages; they come back. I keep reading about how I should be getting into insurance billing. Why? Give a good massage, period. Getting specialized is great, but it's not for me. I just want to help people relax. If you can do that, all the rest falls into place.
Daniel Fay, RMT
A Few Comments on Vaccination
(Editor's note: The following two letters address comments in Ralph Stephens' March and April columns.)
Mr. Stephens' commentary on smallpox contains a few errors. The smallpox vaccine consists of vaccinia virus, also called cowpox; it does not contain the smallpox virus. Vaccination consists of infecting a person with vacinnia, which conveys immunity to smallpox; hence, vaccination will not reintroduce smallpox to the human race and "wake up a dead disease."
Smallpox is quite contagious and has been effectively used as a bioterrorism weapon in the past. During the French and Indian war, the English and colonists would infect blankets with the virus, then distribute them to Indian tribes allied with the French.
I agree there is considerable risk to our population from vaccinia infection. The complication rate in 1950 was approximately two deaths and 18 serious complications per million. This was before HIV, hepatitis C, and the widespread use of immunosuppressive drugs and chemotherapy. Today's complication rate could be considerably higher.
Bruce Klein, ND
I am writing to you to express my great dismay and concern over two of Ralph Stephens' columns. Last month's article was a rant about smallpox vaccination and the harm it could do. This month, he mentioned the subject again, saying that smallpox can only be spread by vaccination. Apparently, Mr. Stephens does not realize that the reason this scourge has disappeared is because of vaccination. The disease is spread by people who have smallpox; they are covered with sores and spread the disease that way! I agree that the policy of vaccinating the entire population, or even a small group of health-care workers, against smallpox is controversial right now; the question of what to do about a possible terrorist spread of smallpox has no easy answer. Regardless, Mr. Stephens' discussion of this problem is paranoid and irresponsible. He also refers readers who are concerned about their health and want to know more about vaccines to a Web site: www. vaclib.org. I looked at that site - one of the first citations claims that germs don't cause measles, mumps, chicken pox, etc., but toxins in the body do! The other site he recommends is by an osteopath who recommends incredibly extreme dietary regimes as a way to achieve health!
I feel strongly that this type of writing is irresponsible. First of all, a massage therapist is not an expert on communicable diseases, immunization or vaccination. It reflects poorly on the entire profession when someone takes advantage of his or her position as a therapist (or in this case, columnist) to sound off and give advice on subjects about which they have no training or qualifications. It is even worse than making unfounded claims about various therapies, or making claims that sound "scientific," but lack supporting research, experimentation or documentation. It reminds me of when I was in massage school: When I would question instructors about the claimed scientific basis behind their claims, they would happily admit there was none, but assert the claims were valid because "This is what I believe!"
Margaret R. Wacks, MD, NCTMB
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