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Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
7 Reasons You Want a Beacon in Your Office
Have you heard about how "beacons" are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Reverse Digit Span: A Useful Assessment Tool for Patients With and Without Concussion
Reverse digit span is an easily administered test of attention span. It is a component of the SCAT3 test, which is frequently used to assess concussion. It has been part of the armamentarium of cognitive assessment for many years.
The Winter of Life: A Personal and Chiropractic Practice Perspective
Last November, my wife and I invited an elderly relative, Uncle Josh, to spend the winter with us. He was 82 years old at the time and turned 83 during his stay. As soon as he accepted our invitation, we began preparing.
Are You Making the Wrong Impression?
Taking a page from Stacy and Clinton of The Learning Channel's hit television program, "What Not to Wear," we recently published an article in the summer issue of Chiropractic History: The Archives and Journal of the Association for the History of Chiropractic, that explores the evolution of physician attire from prehistoric times to the present.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Research: Know What You're Talking About
Have you ever seen a patient in your office with multiple serious health problems you weren't sure exactly how to address?
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Chiropractic Care and Risk of Stroke: The Shoe Moves to the Other Foot
For decades, numerous papers have linked upper cervical chiropractic care to the incidence of vertebral artery dissections and stroke.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Looking Back: Abstracts From Chiropractic History (Summer 2015 Issue)
The following abstracts are reprinted with permission from Chiropractic History, the official journal of the Association for the History of Chiropractic. Chiropractic History is the leading scholarly journal of the chiropractic profession dedicated to the preservation and dissemination of the profession's credible history.
May, 2003, Vol. 03, Issue 05
Ancient Trade Routes
By Keith Eric Grant, PhD, NCTMB
By the end of the first century B.C., there was a great expansion of international trade involving five contiguous powers: the Roman empire, the Parthian empire, the Kushan empire, the nomadic confederation of the Xiongnu, and the Han empire.Although travel was arduous and knowledge of geography imperfect, numerous contacts were forged as these empires expanded-spreading ideas, beliefs, and customs among heterogeneous peoples - and as valuable goods were moved over long distances through trade, exchange, gift-giving, and the payment of tribute. Transport over land was accomplished using river craft and pack animals, notably the sturdy Bactrian camel. Travel by sea depended on the prevailing winds of the Indian Ocean and the monsoons, which blow from the southwest during the summer months and from the northeast in the fall.2
Cities along the silk, spice and incense trade routes are prime material for adventure and romance novels. Even the names of the routes conjure up visions and suggestions of exotic sounds, scents and textures. So great were the influences of ancient trade cities that even today, we can almost imagine the cries within their marketplaces. Cities such as Petra and Palmyra once grew rich providing services to merchants and acting as international centers of trade. They also became cultural and artistic centers, where peoples of different ethnic and cultural backgrounds could meet and intermingle. They were the commercial and intellectual hubs with links extending to touch every corner of the known world.
Interestingly, we are only now gaining full understanding of how pervasive such links and hubs are in our lives. In his recent book on networks, physicist Albert-László Barabási provides an overview of ongoing research into the laws governing the way connections form within networks as they evolve and grow.1 Common structuring seems to exist: from the number of chemical reactions linking key molecules together within a cell; to structures within our bodies for communication, transport and support; to associations between actors who have made films together; to ancient trade routes; to the links between the ever-increasing information nodes on the Internet. It has become apparent that, on all spatial scales of organization, the linking between nodes or sections is not random. There are patterns with small local clusters of linking, with few links per individual, and certain individuals or places that act as major hubs, with many connections leaping to distant parts and places.
One of the studies Barabási discusses found that job seekers more often succeeded through their acquaintances than through their closer friends. A person's friends were in the same "small world" cluster in which everyone basically shared the same information. One's acquaintances provided links to other clusters of people in which new opportunities were available. In marketing our practices, this concept of long-range links yields the insight that we should seek to find and develop connections with those who will be our gateways to other groups. As we become known for offering services that add to individual support networks, ameliorate stress, and resolve problems of body usage and history, our personal links will multiply, and our practices will prosper.
Several conceptual keys open doors to understanding and modeling what we observe in diverse worlds of interconnectivity. First, making the interconnections needs to be a dynamic process of growth and change. Second, when a new person or item in the network is added, key hubs already possessing many links will be favored to get the new link (literally a type of "the rich get richer" favoritism). Finally, a solution or place providing a better fit to the current need will preferentially attract links, even to the detriment of well-established key hubs.
This last point, in particular, explains how new trade cities might grow, and old ones decline, with the introduction of a newly discovered route or technology. It equally explains how, as an instance of adapting to strain in accordance with Davis's law, the fascia within our bodies will adapt to a change in posture and body usage following the start of a new activity, or following an injury.3,6 Our unifying webs of fascia grow from an embryological viewpoint and modify continually from a life usage viewpoint.3,5Tom Myers, particularly with his work on "anatomy trains," seems to have captured the aspects of our fascial webs as networks of communication.4
While it is true that 'everything is connected to everything else,' some bits are more connected than others. An extension of the pioneering work of Dr. Ida Rolf and her system of Structural Integration, these 'myofascial meridians' provide a map for postural compensation, which, when grasped, provide a model for 'tensegrity' balance of the myofasciae around the skeleton. Using this scheme, unexpected linkages lead to new 'whole body' strategies for manual and movement therapists.
The interconnectivity that Myers implies adds the perspective to our work that we are never, in truth, just engaging a local area but initiating a chain of communication and compensations that will spread over a client's entire body. As our fingers ply the ancient trade routes of our physical embodiment, we bring goods of comfort and relief that reach back to our beginnings as human beings and beyond. We are linked by many webs of connection.
Everything touches everything. - Argentinean author Jorge Luis Borges
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
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