Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
May, 2003, Vol. 03, Issue 05
The Heart's Evolution
By David Lauterstein, RMT
The current war in Iraq and the events of 9/11 continue to be a clarion call. Perhaps the most important message to be gleaned is that the world has reached a new limit of how far it can progress by relying solely on the education of the mind.While we may be advancing in intelligence, we are lacking in emotional development, and as long as mental prowess stays the primary focus of education, the heart will remain comparatively barbaric.
We are in ever-increasing danger: Prejudice and genocide are rampant in the world, fueling vengeful and violent counterattacks; hypocrisy between the truth of religious doctrine and the failure to live according those values is prevalent; corporate greed, with little regard for ethics or social impact, is one of the taproots of heartless action; and people suffer every day from political allegiances to the self-interests of corporate profiteers, and the failure to take action to ensure a livable world for our descendants.
These atrocities indicate stunted hearts! What need is more desperate than education of the human heart? It has been said that, "To be [a blues singer], you don't have to play the guitar brilliantly or have a beautiful singing voice - blues singers don't, as a rule - you have to be open enough about your emotions to make them important to whomever happens to be listening. The more direct the path from your heart to your fingers and throat, the better you are." This corollary holds true for the types of education and touch we need. The more direct the path from one heart to another, the deeper the learning.
How Do We Educate Our Hearts?
In my experience, massage is possibly the best way to educate our hearts. The experience of receiving and giving high-quality touch is an experience that largely bypasses the thinking mind. Touch is direct and loving, and reminds us to reconnect with our internal and external worlds. We are alive! This fundamental miracle should give cause for reflection and wonder each day. Of all the particles and waves in the universe, how unlikely that they should coalesce in planetary life, and in our living, breathing, conscious selves! At the heart of massage therapy and teaching is the embodiment of skill and kindness. When students encounter the kindness and skill of teachers, and learn to touch with clarity and compassion, they begin to evolve. Convincing the hard-hearted (those with contrary opinions) can seem impossible; but try touching the hard-hearted and watch what happens almost at once: They begin to relax. Their nervous systems become more balanced and drop out of the "fight or flight" response. They become kinder to each other as a result of being treated more kindly. They remember that the greatest gift is simply to be alive. They stop focusing on external gratification and the acquisition of material goods; they stop fixating on rage, envy, and hopelessness; they stop emphasizing mental development; and they regain their health and wholeness in a single hour of massage that seems to last an eternity, realizing that they had somehow lost touch with their inner worth and health. There is a renewed dedication to remembering the wholeness that lives within each of us.
Reason plays a secondary role in the heart's evolution. Science, reason's handmaiden, does not recognize the existence of spirit and art, but sends a more general message; however, massage is both an art based on the science of the body, and a spiritual exercise. Massage does not utilize a medium of tones or strokes of paint, but the very substance of life itself: human beings, with their unique tissues, thoughts and feelings.
Massage is manual evolution. The art truly and desperately needed now is the evolution of the heart. Can we make as much progress in the human heart as we have with, say, computers? Isn't the necessity of this next evolutionary step obvious?
As students and clients explore anatomy, massage, and the psychophysiology of stress, they come to appreciate the deep, original meaning of kindness. Beyond our differences, we are the same "kind"; we are "kin." This lesson is communicated to some extent in every massage: The enlivened heart knows the kinship of life.
We can no longer proceed as a civilization without committing ourselves to advanced kindness, including the awareness that humans share the same feelings: Virulent hatred, the hunger for power, and uncontainable lust are not just the property of our villains, any more than great love, courage, ferocious loyalty and compassion are reserved for heroes.
The key to advanced kindness is enabling both reason and feeling to inform our responses: having total compassion toward the feelings we have, tempered with a vast, measured thoughtfulness that precedes our actions. These advances should be incorporated into the everyday challenges faced in elementary, secondary and college education. Currently, the only educational context in which I see this happening is in a few holistically-oriented massage or psychotherapy training programs - programs that are exploring a model for future education.
Receiving, giving and learning about skilled, compassionate touch is one of the keys to a healthy world. In such a world, the heart is given a chance to catch up to the mind, and we recognize that what we know "by heart" is equal to or greater than what we know with our heads alone. The idea that "What the world needs now is love, sweet love," has changed from being a subcultural sentiment to a sociopolitical fact. Touch is the most direct way to actualize love in the physical world; it is the key that opens the door to the next step in human evolution.
David Lauterstein is Co-Director of Lauterstein-Conway Massage School in Austin, Texas. He is author of "The Deep Massage Book" and "Putting the Soul Back in the Body." David has been inducted into the Massage Therapy Hall of Fame, received AMTA's Jerome Perlinski Teacher of the Year Award, and in 2013, was recognized as "Educator of the Year" by the Alliance for Massage Therapy Education. For more info, visit www.TLCschool.com.
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