resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
April, 2003, Vol. 03, Issue 04
The Second Season of Spa: Spring
By Robin Zill, LMT
Author's note: This five-part series is designed to explore the language of nature as it relates to the spa experience.
In this spa series, I am using the language of nature as a metaphor for defining and creating the essence (or ousia) of the spa experience.The ousia (oo-SEE-ahh) philosophy explores the search for true essence in the context of something greater than self. This search is based on living seasonal patterns of change, evolution and connection. Integral to this concept is the idea that "spa," like "nature," is a not a thing to measure and dissect, but an energy event waiting to happen; an energy event waiting to dance.
The ousia philosophy combines the four quadrants of the seasons (winter, spring, summer and fall) with the four-step process of the spa experience:
Each of these steps leads to a fifth stage, which is not actually a step, but rather an experience that can only be achieved through integration. It is the individual's unique perspective that unifies all of the stages as one. This is the experience of synethesia, in which your senses blend together to create a transcendant personal experience. This is what the spa experience, and nature, are all about. Personal integration creates a story, an indelible memory that takes the spa journeyer deeper into the process of understanding self.
The spa journeyer is a pioneer on a quest to explore new frontiers in personal wellness. This kind of exploration avails itself through the senses and personal experiences. I am speaking of personal awakening. What we perceive through our senses is what inspires our intellect and spirit to bring forth our unique selves; it is what inspires us to bloom. In the language of nature, spring is the season of new beginnings that enlivens the dormant seed created during the restful, inner season of winter (when vision took root).
From a spa business perspective, the soil has been tilled, and the seeds and seedlings now are being planted. It is time to step out into the world and say, "Here we are." Spring is the season of birthing your spa. You are ordering and receiving the products, equipment, supplies and specialty items you envisioned. Advertising and marketing promotions are in full swing as you finalize employee selection; fine-tune treatment nuances; train staff; and learn new software and specialty equipment. Everything is blooming. Although actualizing your vision may now seem a little like the lone daffodil pushing up through a crack in the sidewalk, there is no turning back.
Have you ever noticed the color of the first spring flower? It almost seems to glow or resonate, so much so that you can almost taste or hear it. The exuberance and energy of finally bringing forth your vision is indescribable. Spring is the time when you are most alive. Just as the color palette of the first flowers of spring change into summer, the greening of the spring world brings monetary and personal success if you have planned wisely. However, it also can be stressful. Spring is the height of the allergy season and unexpected weather changes. Can you have too much blooming at one time? What if there is a late frost? The diversity of challenges you face will be vast, which is why working with experienced consultants and vendors in your weak areas is highly recommended. If you need assistance with plumbing nuances; treatment development; software; specialty services; etc., reach out; a thriving industry is ready to help you.
You are the master landscaper; you know where everything is planted, and why. You know what is expected to bloom next month - and what plant is unexpectedly taking over, killing the opportunity for your precious gladiolas to rise. At this stage of business development, communication is everything. Communication to employees, customers and vendors is of the utmost importance. I suggest you take the time to develop company policies and an employee manual right from the onset. This will give structure and clarity to the staff, and give you a tool to evaluate the success of the business choices you've made thus far. Focus on communication, and pay attention to the nuances of connecting with staff at all levels.
For me, all this makes the difference between a successful business, and one that merely survives or is mediocre. Spa business is not only about profit, but also life fulfillment. Do you love your work? I believe in encouraging you to learn the language of nature as you grow within the industry. Attuning yourself to this perspective is what separates the weeds from the flowers in spa business.
My hope is to encourage you to look differently, because if you are able to see the nuances and details in your work and environment, you will be able to create a spa experience that deepens clients on their journeys to wellness. This season, teach yourself to observe your environment; think of plants and even people as patterns of moving energy. Have you ever noticed how a plant grows over a period of days and weeks; how a flower opens; how a leave unfurls on a vine?
As Michael Schneider, author of A Beginner's Guide to Constructing the Universe: The Mathematical Archetypes of Nature, Art, and Science... A Voyage from One to Ten would say, this is life in action. It is only our slow nervous system that fixes surfaces and takes static snapshot of plants (and people) that are, in reality, in continual change. Although it may be a slow process, it is energy in motion.
Simply put, nature is a living system that embraces the interplay between structure and randomness. This elusive quality of the healing dynamic for the therapist and client is the magic that is often difficult to put into words. Easier said than done, the interplay between a consistent organizational system (business or treatment protocol) and the random environment (economy and consumer choice) it is operating in, is what makes the whole greater than the sum of it's parts.
The spa experience is like nature: It is not a thing to measure and dissect, but an energy event waiting to dance.
And might I add ...
Click here for previous articles by Robin Zill, LMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.