Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
April, 2003, Vol. 03, Issue 04
The Second Season of Spa: Spring
By Robin Zill, LMT
Author's note: This five-part series is designed to explore the language of nature as it relates to the spa experience.
In this spa series, I am using the language of nature as a metaphor for defining and creating the essence (or ousia) of the spa experience.The ousia (oo-SEE-ahh) philosophy explores the search for true essence in the context of something greater than self. This search is based on living seasonal patterns of change, evolution and connection. Integral to this concept is the idea that "spa," like "nature," is a not a thing to measure and dissect, but an energy event waiting to happen; an energy event waiting to dance.
The ousia philosophy combines the four quadrants of the seasons (winter, spring, summer and fall) with the four-step process of the spa experience:
Each of these steps leads to a fifth stage, which is not actually a step, but rather an experience that can only be achieved through integration. It is the individual's unique perspective that unifies all of the stages as one. This is the experience of synethesia, in which your senses blend together to create a transcendant personal experience. This is what the spa experience, and nature, are all about. Personal integration creates a story, an indelible memory that takes the spa journeyer deeper into the process of understanding self.
The spa journeyer is a pioneer on a quest to explore new frontiers in personal wellness. This kind of exploration avails itself through the senses and personal experiences. I am speaking of personal awakening. What we perceive through our senses is what inspires our intellect and spirit to bring forth our unique selves; it is what inspires us to bloom. In the language of nature, spring is the season of new beginnings that enlivens the dormant seed created during the restful, inner season of winter (when vision took root).
From a spa business perspective, the soil has been tilled, and the seeds and seedlings now are being planted. It is time to step out into the world and say, "Here we are." Spring is the season of birthing your spa. You are ordering and receiving the products, equipment, supplies and specialty items you envisioned. Advertising and marketing promotions are in full swing as you finalize employee selection; fine-tune treatment nuances; train staff; and learn new software and specialty equipment. Everything is blooming. Although actualizing your vision may now seem a little like the lone daffodil pushing up through a crack in the sidewalk, there is no turning back.
Have you ever noticed the color of the first spring flower? It almost seems to glow or resonate, so much so that you can almost taste or hear it. The exuberance and energy of finally bringing forth your vision is indescribable. Spring is the time when you are most alive. Just as the color palette of the first flowers of spring change into summer, the greening of the spring world brings monetary and personal success if you have planned wisely. However, it also can be stressful. Spring is the height of the allergy season and unexpected weather changes. Can you have too much blooming at one time? What if there is a late frost? The diversity of challenges you face will be vast, which is why working with experienced consultants and vendors in your weak areas is highly recommended. If you need assistance with plumbing nuances; treatment development; software; specialty services; etc., reach out; a thriving industry is ready to help you.
You are the master landscaper; you know where everything is planted, and why. You know what is expected to bloom next month - and what plant is unexpectedly taking over, killing the opportunity for your precious gladiolas to rise. At this stage of business development, communication is everything. Communication to employees, customers and vendors is of the utmost importance. I suggest you take the time to develop company policies and an employee manual right from the onset. This will give structure and clarity to the staff, and give you a tool to evaluate the success of the business choices you've made thus far. Focus on communication, and pay attention to the nuances of connecting with staff at all levels.
For me, all this makes the difference between a successful business, and one that merely survives or is mediocre. Spa business is not only about profit, but also life fulfillment. Do you love your work? I believe in encouraging you to learn the language of nature as you grow within the industry. Attuning yourself to this perspective is what separates the weeds from the flowers in spa business.
My hope is to encourage you to look differently, because if you are able to see the nuances and details in your work and environment, you will be able to create a spa experience that deepens clients on their journeys to wellness. This season, teach yourself to observe your environment; think of plants and even people as patterns of moving energy. Have you ever noticed how a plant grows over a period of days and weeks; how a flower opens; how a leave unfurls on a vine?
As Michael Schneider, author of A Beginner's Guide to Constructing the Universe: The Mathematical Archetypes of Nature, Art, and Science... A Voyage from One to Ten would say, this is life in action. It is only our slow nervous system that fixes surfaces and takes static snapshot of plants (and people) that are, in reality, in continual change. Although it may be a slow process, it is energy in motion.
Simply put, nature is a living system that embraces the interplay between structure and randomness. This elusive quality of the healing dynamic for the therapist and client is the magic that is often difficult to put into words. Easier said than done, the interplay between a consistent organizational system (business or treatment protocol) and the random environment (economy and consumer choice) it is operating in, is what makes the whole greater than the sum of it's parts.
The spa experience is like nature: It is not a thing to measure and dissect, but an energy event waiting to dance.
And might I add ...
Click here for previous articles by Robin Zill, LMT.
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