Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
April, 2003, Vol. 03, Issue 04
The Second Season of Spa: Spring
By Robin Zill, LMT
Author's note: This five-part series is designed to explore the language of nature as it relates to the spa experience.
In this spa series, I am using the language of nature as a metaphor for defining and creating the essence (or ousia) of the spa experience.The ousia (oo-SEE-ahh) philosophy explores the search for true essence in the context of something greater than self. This search is based on living seasonal patterns of change, evolution and connection. Integral to this concept is the idea that "spa," like "nature," is a not a thing to measure and dissect, but an energy event waiting to happen; an energy event waiting to dance.
The ousia philosophy combines the four quadrants of the seasons (winter, spring, summer and fall) with the four-step process of the spa experience:
Each of these steps leads to a fifth stage, which is not actually a step, but rather an experience that can only be achieved through integration. It is the individual's unique perspective that unifies all of the stages as one. This is the experience of synethesia, in which your senses blend together to create a transcendant personal experience. This is what the spa experience, and nature, are all about. Personal integration creates a story, an indelible memory that takes the spa journeyer deeper into the process of understanding self.
The spa journeyer is a pioneer on a quest to explore new frontiers in personal wellness. This kind of exploration avails itself through the senses and personal experiences. I am speaking of personal awakening. What we perceive through our senses is what inspires our intellect and spirit to bring forth our unique selves; it is what inspires us to bloom. In the language of nature, spring is the season of new beginnings that enlivens the dormant seed created during the restful, inner season of winter (when vision took root).
From a spa business perspective, the soil has been tilled, and the seeds and seedlings now are being planted. It is time to step out into the world and say, "Here we are." Spring is the season of birthing your spa. You are ordering and receiving the products, equipment, supplies and specialty items you envisioned. Advertising and marketing promotions are in full swing as you finalize employee selection; fine-tune treatment nuances; train staff; and learn new software and specialty equipment. Everything is blooming. Although actualizing your vision may now seem a little like the lone daffodil pushing up through a crack in the sidewalk, there is no turning back.
Have you ever noticed the color of the first spring flower? It almost seems to glow or resonate, so much so that you can almost taste or hear it. The exuberance and energy of finally bringing forth your vision is indescribable. Spring is the time when you are most alive. Just as the color palette of the first flowers of spring change into summer, the greening of the spring world brings monetary and personal success if you have planned wisely. However, it also can be stressful. Spring is the height of the allergy season and unexpected weather changes. Can you have too much blooming at one time? What if there is a late frost? The diversity of challenges you face will be vast, which is why working with experienced consultants and vendors in your weak areas is highly recommended. If you need assistance with plumbing nuances; treatment development; software; specialty services; etc., reach out; a thriving industry is ready to help you.
You are the master landscaper; you know where everything is planted, and why. You know what is expected to bloom next month - and what plant is unexpectedly taking over, killing the opportunity for your precious gladiolas to rise. At this stage of business development, communication is everything. Communication to employees, customers and vendors is of the utmost importance. I suggest you take the time to develop company policies and an employee manual right from the onset. This will give structure and clarity to the staff, and give you a tool to evaluate the success of the business choices you've made thus far. Focus on communication, and pay attention to the nuances of connecting with staff at all levels.
For me, all this makes the difference between a successful business, and one that merely survives or is mediocre. Spa business is not only about profit, but also life fulfillment. Do you love your work? I believe in encouraging you to learn the language of nature as you grow within the industry. Attuning yourself to this perspective is what separates the weeds from the flowers in spa business.
My hope is to encourage you to look differently, because if you are able to see the nuances and details in your work and environment, you will be able to create a spa experience that deepens clients on their journeys to wellness. This season, teach yourself to observe your environment; think of plants and even people as patterns of moving energy. Have you ever noticed how a plant grows over a period of days and weeks; how a flower opens; how a leave unfurls on a vine?
As Michael Schneider, author of A Beginner's Guide to Constructing the Universe: The Mathematical Archetypes of Nature, Art, and Science... A Voyage from One to Ten would say, this is life in action. It is only our slow nervous system that fixes surfaces and takes static snapshot of plants (and people) that are, in reality, in continual change. Although it may be a slow process, it is energy in motion.
Simply put, nature is a living system that embraces the interplay between structure and randomness. This elusive quality of the healing dynamic for the therapist and client is the magic that is often difficult to put into words. Easier said than done, the interplay between a consistent organizational system (business or treatment protocol) and the random environment (economy and consumer choice) it is operating in, is what makes the whole greater than the sum of it's parts.
The spa experience is like nature: It is not a thing to measure and dissect, but an energy event waiting to dance.
And might I add ...
Click here for previous articles by Robin Zill, LMT.
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