Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
March, 2003, Vol. 03, Issue 03
Where's the Water?
By John Fanuzzi
As we shift our focus from the specifics of building a successful spa to this next series, called "Where's the Water?" I can't help thinking back to my first experience with the word "spa." I was about 20 years old (about 1970); a friend invited me as a guest to work out on the weight machines and soak in the hot tub at a place called the "European Health Spa." I was impressed with the entire operation, especially the hot tub.I noticed I did not have any of the postworkout muscle soreness/fatigue that would normally occur if I was out of shape and started lifting weights after months of no exercise. I felt absolutely great, so I signed up with the spa as a member and attended regularly. I remember days when it was ice cold outside, but after going back and forth between the hot water (109 F) and the cold plunge (34 F), I felt no sensation of it being cold outside. I felt completely invigorated. That tingling feeling is something you can only get with alternating hot and cold water.
I live in the Paradise Valley in Montana, where natural hot water is abundant. There are at least five hot springs within an hour, including Mammoth Hot Springs in Yellowstone Park. The Native American Indians considered the hot waters sacred ground. They have been around for hundreds of years except the Indians didn't use the word "spa." (The word is derived from "Spau," the name of a small village in Belgium known for its mineral hot springs.) The Romans had their own terminology for what they called "taking the waters." The word "Kur" is commonly known in Europe, derived from "kur" (or cure) towns, where the hot springs served as vacation/regeneration places. Chico Hot Springs, which about five minutes from my home, and Corwin Springs, about 20 miles south, were used as hospitals at the early 1900s, before modern medicine came on the scene.
In Germany in the mid 1800s, Bavarian priest Sebastian Kneipp suffered from pulmonary tuberculosis. He discovered a book by Johann Siegmund Hahn (1696-1773) entitled Instructions on the Wonderful Curative Powers of Fresh Water. That book saved his life. Kneipp immersed himself in the cold waters of the Danube regularly, which lead not only to his healing, but also his refinement of the science of hot/cold/warm water treatments. He became the world-renowned "Water Doctor" and authored a book titled My Water Cure. (I plan on discussing this book extensively in an upcoming article.)
Let's get back to the 21st century. We have created this fantastic "spa" industry, boasting revenues of roughly $10 billion per year; yet only a few spas offer the therapeutic hot/cold water treatments (or wet treatments of any kind). The U.S. has ignited the spa buzz worldwide, and in a big way. Don't you think we owe it to ourselves to go back to the simple curative powers of water, if we are to properly represent the traditional SPA meaning? After all, water treatments are still used by the medical industry in Europe.
So, where's the water? Tune in next month to find out.
Click here for previous articles by John Fanuzzi.
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