Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
March, 2003, Vol. 03, Issue 03
Where's the Water?
By John Fanuzzi
As we shift our focus from the specifics of building a successful spa to this next series, called "Where's the Water?" I can't help thinking back to my first experience with the word "spa." I was about 20 years old (about 1970); a friend invited me as a guest to work out on the weight machines and soak in the hot tub at a place called the "European Health Spa." I was impressed with the entire operation, especially the hot tub.I noticed I did not have any of the postworkout muscle soreness/fatigue that would normally occur if I was out of shape and started lifting weights after months of no exercise. I felt absolutely great, so I signed up with the spa as a member and attended regularly. I remember days when it was ice cold outside, but after going back and forth between the hot water (109 F) and the cold plunge (34 F), I felt no sensation of it being cold outside. I felt completely invigorated. That tingling feeling is something you can only get with alternating hot and cold water.
I live in the Paradise Valley in Montana, where natural hot water is abundant. There are at least five hot springs within an hour, including Mammoth Hot Springs in Yellowstone Park. The Native American Indians considered the hot waters sacred ground. They have been around for hundreds of years except the Indians didn't use the word "spa." (The word is derived from "Spau," the name of a small village in Belgium known for its mineral hot springs.) The Romans had their own terminology for what they called "taking the waters." The word "Kur" is commonly known in Europe, derived from "kur" (or cure) towns, where the hot springs served as vacation/regeneration places. Chico Hot Springs, which about five minutes from my home, and Corwin Springs, about 20 miles south, were used as hospitals at the early 1900s, before modern medicine came on the scene.
In Germany in the mid 1800s, Bavarian priest Sebastian Kneipp suffered from pulmonary tuberculosis. He discovered a book by Johann Siegmund Hahn (1696-1773) entitled Instructions on the Wonderful Curative Powers of Fresh Water. That book saved his life. Kneipp immersed himself in the cold waters of the Danube regularly, which lead not only to his healing, but also his refinement of the science of hot/cold/warm water treatments. He became the world-renowned "Water Doctor" and authored a book titled My Water Cure. (I plan on discussing this book extensively in an upcoming article.)
Let's get back to the 21st century. We have created this fantastic "spa" industry, boasting revenues of roughly $10 billion per year; yet only a few spas offer the therapeutic hot/cold water treatments (or wet treatments of any kind). The U.S. has ignited the spa buzz worldwide, and in a big way. Don't you think we owe it to ourselves to go back to the simple curative powers of water, if we are to properly represent the traditional SPA meaning? After all, water treatments are still used by the medical industry in Europe.
So, where's the water? Tune in next month to find out.
Click here for previous articles by John Fanuzzi.
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