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Massage Today
March, 2003, Vol. 03, Issue 03

Southern Calif. to Host 23rd Natural Products Expo West

By Editorial Staff

"The Happiest Place on Earth" will have a new neighbor March 6-9, when the 23rd Annual Natural Products Expo West comes to the Anaheim Convention Center in Anaheim, Calif. Touted as the largest and oldest natural products trade show, the event is expected to attract more than 30,000 natural products retailers and manufacturers.

This year's expo, coordinated by trade show producer New Hope Natural Media, will include more than 2,400 exhibits featuring the latest developments in organic foods; vegetarian and specialty foods; dietary supplements; personal care and spa products; natural living products; green building materials; and raw ingredients.

"An industry that began over 30 years ago as an esoteric specialty has become increasingly important to mainstream America," enthused Fredrik Linder, president of New Hope.

"In fact, 69 percent of all Americans now purchase some natural products." "We see a growing number of spa professionals, mainstream retailers and skincare buyers shopping our show floor along with the natural products retailers," added Brian Henderson, the company's senior vice president.

A new feature of the 2003 expo is the "Expo Spa," in which four show-floor salons will offer complementary manicures; facials; makeovers; pedicures; and foot massages.

A fifth station will be available to expo attendees seeking a place to relax and rejuvenate. Additionally, this year's expo will host the "Global Supply Marketplace" for the first time. The event will consist of a high-level education conference for marketers of functional foods and nutraceuticals, and a global health ingredient marketplace in which buyers and sellers can network.

For more information on the 2003 Natural Products Expo West, call (866) 458-4935 or visit www.expowest.com.

 

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