Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
March, 2003, Vol. 03, Issue 03
We Get Letters & E-Mail
By Editorial Staff
"My hands are just as important as a surgeon's hands"
I am writing in response to Vivian Madison's article about fees [MT, October 2002].I have always been impressed with Vivian's knowledge of insurance billing, but I'm not sure if she has personally done 25 hours a massage, week in and week out, for any substantial period of time. If she possessed this type of experience, I'm sure her article would have defended the billing fees of LMTs.
Vivian stated that in 1984-85, she was billing at most $95 per hour, and can't believe that some therapists now charge $145 to $175 per hour. She also said, "If you think you are worth the same fee as a physician, or think you should charge outrageously high rates, please think twice." How long does a physician work with each patient? The national average is five minutes per patient, so theoretically, the physician can pump out 12 patients per hour. So, how much is the physician actually making per hour? Another problem with her theory of worth is that a physician can practice for 40 to 50 years, pumping out thousands of patients a year. Do you know how many years a therapist can work? When was the last time you saw a 60-year-old massage therapist dragging his or her table through someone's front door? Do you know the number of patients a therapist can see throughout a career? Those numbers pale in comparison to the amount of potential income a physician can make.
Vivian also was unhappy that some therapists complain about working for $25 an hour at chiropractic offices. I think one of the reasons they complain is that chiropractors bill them out at $150 per hour. Why is it wrong for a therapist to bill at such high rates, but OK for the chiropractor to do so? Most therapists do not complain about a fair split in an office situation, and if they do, it's a self-correcting situation: They usually don't last long in that office.
Vivian also stated, "What makes us think that just because we obtained a license with minimal training, we should now be making the same as others who have invested untold capital and spent years of training and residency time?" Well, does value equate only with dollars and time spent in training? If so, an individual who spends no time in formal training and hasn't put tons of capital into his or her art doesn't have any value. Darn, I knew I was paying my computer guy too much money for his expertise. You see, he never received any formal schooling, and didn't have much money to put into his business ... but he sure can keep my computer up and running. He's well-worth the $150 an hour I pay him. But, of course, I'm not worth $150, since I only work on human beings.
I truly believe my hands are just as important as a surgeon's hands, and if the insurance companies want bargain-basement prices, they need to remember one thing: You get what you pay for.
Alice Belusko, LMT
"Education for the sake of education is not the answer"
I was struck by your poll question regarding education ["Should Massage Schools Have Educational Requirements for Entry?" MT, October 2002]. I usually tell people the story of the elderly Pennsylvania woman who learned to be a midwife at her mother's knee. She delivered every baby born in the PA Amish community for more than a quarter-century ... until the state legislators decided it was time to introduce educational requirements for the midwifery "profession." The state required high school and college education. Our "pioneer" didn't qualify, and opted to retire. What a loss of a resource! This woman should have been lecturing at a medical school! New OB-GYN graduates perform Caesarian sections on 30% of their patients, not to mention the damage they inflict with blades and forceps.
The point is, some people have a healing touch. It cannot be learned from a book! (In fact, many of them choose to practice "laying on of hands," under the title of Reverend.) All allopaths are required to be "book-smart"; a trillion dollars later, the U.S. is an illness culture. Education for the sake of education is not the answer.
David Ponsonby, CMT
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