Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
March, 2003, Vol. 03, Issue 03
We Get Letters & E-Mail
By Editorial Staff
"My hands are just as important as a surgeon's hands"
I am writing in response to Vivian Madison's article about fees [MT, October 2002].I have always been impressed with Vivian's knowledge of insurance billing, but I'm not sure if she has personally done 25 hours a massage, week in and week out, for any substantial period of time. If she possessed this type of experience, I'm sure her article would have defended the billing fees of LMTs.
Vivian stated that in 1984-85, she was billing at most $95 per hour, and can't believe that some therapists now charge $145 to $175 per hour. She also said, "If you think you are worth the same fee as a physician, or think you should charge outrageously high rates, please think twice." How long does a physician work with each patient? The national average is five minutes per patient, so theoretically, the physician can pump out 12 patients per hour. So, how much is the physician actually making per hour? Another problem with her theory of worth is that a physician can practice for 40 to 50 years, pumping out thousands of patients a year. Do you know how many years a therapist can work? When was the last time you saw a 60-year-old massage therapist dragging his or her table through someone's front door? Do you know the number of patients a therapist can see throughout a career? Those numbers pale in comparison to the amount of potential income a physician can make.
Vivian also was unhappy that some therapists complain about working for $25 an hour at chiropractic offices. I think one of the reasons they complain is that chiropractors bill them out at $150 per hour. Why is it wrong for a therapist to bill at such high rates, but OK for the chiropractor to do so? Most therapists do not complain about a fair split in an office situation, and if they do, it's a self-correcting situation: They usually don't last long in that office.
Vivian also stated, "What makes us think that just because we obtained a license with minimal training, we should now be making the same as others who have invested untold capital and spent years of training and residency time?" Well, does value equate only with dollars and time spent in training? If so, an individual who spends no time in formal training and hasn't put tons of capital into his or her art doesn't have any value. Darn, I knew I was paying my computer guy too much money for his expertise. You see, he never received any formal schooling, and didn't have much money to put into his business ... but he sure can keep my computer up and running. He's well-worth the $150 an hour I pay him. But, of course, I'm not worth $150, since I only work on human beings.
I truly believe my hands are just as important as a surgeon's hands, and if the insurance companies want bargain-basement prices, they need to remember one thing: You get what you pay for.
Alice Belusko, LMT
"Education for the sake of education is not the answer"
I was struck by your poll question regarding education ["Should Massage Schools Have Educational Requirements for Entry?" MT, October 2002]. I usually tell people the story of the elderly Pennsylvania woman who learned to be a midwife at her mother's knee. She delivered every baby born in the PA Amish community for more than a quarter-century ... until the state legislators decided it was time to introduce educational requirements for the midwifery "profession." The state required high school and college education. Our "pioneer" didn't qualify, and opted to retire. What a loss of a resource! This woman should have been lecturing at a medical school! New OB-GYN graduates perform Caesarian sections on 30% of their patients, not to mention the damage they inflict with blades and forceps.
The point is, some people have a healing touch. It cannot be learned from a book! (In fact, many of them choose to practice "laying on of hands," under the title of Reverend.) All allopaths are required to be "book-smart"; a trillion dollars later, the U.S. is an illness culture. Education for the sake of education is not the answer.
David Ponsonby, CMT
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.