resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
March, 2003, Vol. 03, Issue 03
Recognition, Part II
By Cliff Korn, BS, LMT, NCTMB
Last month, I talked about the importance of recognition in our profession. I am expanding on that topic this month, including making a plea to recognize members of the "other side" of our business.
The "other side" I refer to is the suppliers of the products and tools we use to do our jobs: the manufacturers of tables and chairs; the pressers of oils and esters; the purveyors of pain relievers; the stitchers of linens and apparel; and the authors, educators, insurers, resellers and product developers that allow us to feel secure in our capabilities, and make our clients and patients delighted to visit our treatment rooms.
I have at times overheard what I would characterize as a "soft disdain" for the massage profession's suppliers.I'm not sure why, but it's almost as if a number of massage therapists resent businesses that make money. I hope you don't feel that way, because we all owe a large debt of gratitude to our suppliers. Not only are they there when we need them, several invest part of their profits back into our industry, making it a better place for all of us!
Industry suppliers play a large part in the success of the conventions, conferences and trade shows held around the country. Their purchase of exhibit space is an important revenue source for the sponsoring organizations. Many exhibitors don't stop at renting floor space in the hall, though; they also sponsor the costs associated with bringing in keynote speakers, or cover the expenses associated with event banquets and social activities. Many also donate products, services or educational workshops to raffles and drawings, and see that attendees get product samples or mementos and information useful to massage therapists.
Industry suppliers also play a large part in the information you have at your fingertips. All of the primary massage and bodyworks trade publications in the U.S. are supported by advertising. Massage Today is no exception; in fact, it is the only massage publication without subscription revenues to supplement advertising.
Industry support by industry suppliers is not a new concept; it has long been the norm in the chiropractic and athletic training world. Suppliers in those fields support the schools and trade shows heavily. It is a much newer occurrence in massage therapy. We are just now reaching the critical mass by which companies can profit enough to reinvest in our industry. Some suppliers go beyond the norm in industry support and deserve special recognition. Two examples follow:
I would really love to see the "soft disdain" I mentioned earlier go away! Our suppliers need to be recognized and appreciated for being there when we need them. When you learn that a company has reinvested their profits back into our industry, I ask you to express your thanks in a special way ... by buying its products! Make the products available to your patients and clients; after all, a company can only reinvest profits if there are profits to reinvest!
I end by offering my thanks those companies that participate and do give back, and encouraging more companies to look for ways to reinvest in massage therapy. I especially thank those suppliers who see reinvesting as an obligation to keeping our profession healthy.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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