resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
March, 2003, Vol. 03, Issue 03
Recognition, Part II
By Cliff Korn, BS, LMT, NCTMB
Last month, I talked about the importance of recognition in our profession. I am expanding on that topic this month, including making a plea to recognize members of the "other side" of our business.
The "other side" I refer to is the suppliers of the products and tools we use to do our jobs: the manufacturers of tables and chairs; the pressers of oils and esters; the purveyors of pain relievers; the stitchers of linens and apparel; and the authors, educators, insurers, resellers and product developers that allow us to feel secure in our capabilities, and make our clients and patients delighted to visit our treatment rooms.
I have at times overheard what I would characterize as a "soft disdain" for the massage profession's suppliers.I'm not sure why, but it's almost as if a number of massage therapists resent businesses that make money. I hope you don't feel that way, because we all owe a large debt of gratitude to our suppliers. Not only are they there when we need them, several invest part of their profits back into our industry, making it a better place for all of us!
Industry suppliers play a large part in the success of the conventions, conferences and trade shows held around the country. Their purchase of exhibit space is an important revenue source for the sponsoring organizations. Many exhibitors don't stop at renting floor space in the hall, though; they also sponsor the costs associated with bringing in keynote speakers, or cover the expenses associated with event banquets and social activities. Many also donate products, services or educational workshops to raffles and drawings, and see that attendees get product samples or mementos and information useful to massage therapists.
Industry suppliers also play a large part in the information you have at your fingertips. All of the primary massage and bodyworks trade publications in the U.S. are supported by advertising. Massage Today is no exception; in fact, it is the only massage publication without subscription revenues to supplement advertising.
Industry support by industry suppliers is not a new concept; it has long been the norm in the chiropractic and athletic training world. Suppliers in those fields support the schools and trade shows heavily. It is a much newer occurrence in massage therapy. We are just now reaching the critical mass by which companies can profit enough to reinvest in our industry. Some suppliers go beyond the norm in industry support and deserve special recognition. Two examples follow:
I would really love to see the "soft disdain" I mentioned earlier go away! Our suppliers need to be recognized and appreciated for being there when we need them. When you learn that a company has reinvested their profits back into our industry, I ask you to express your thanks in a special way ... by buying its products! Make the products available to your patients and clients; after all, a company can only reinvest profits if there are profits to reinvest!
I end by offering my thanks those companies that participate and do give back, and encouraging more companies to look for ways to reinvest in massage therapy. I especially thank those suppliers who see reinvesting as an obligation to keeping our profession healthy.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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