Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
February, 2003, Vol. 03, Issue 02
Inside the Medical Spa Association: An Interview With Executive DirectorHannelore R. Leavy
By Editorial Staff
The Day Spa Association (DSA) recently announced the creation of a sister organization, the Medical Spa Association (MSA). Spa Today interviewed Hannelore R. Leavy, executive director of both associations, to learn more about the future of the MSA and its role in the burgeoning spa industry.
Spa Today (ST): How would you define "Medical Spa," as opposed to simply "Spa," and what does the Medical Spa Association hope to accomplish specifically in merging the two concepts?
Hannelore R.Leavy (HRL): The two concepts are separate, but nevertheless related. Many treatments applied in a medical spa are also done in a day spa, and do not require the presence of a physician/healthcare provider. Business concerns are similar as well, although a medical spa will require a different marketing approach and networking venue. These and many other components of a medical spa do not apply to a regular day spa; as such, the formation of the MSA was essential to provide the medical spa industry with an official body that addresses those needs, and a voice to represent that segment of the industry.
The Medical Spa Association defines a medical spa as a facility whose medical program is run under the strict supervision of a licensed health care professional. Services are provided that integrate both traditional and nontraditional medicine and spa treatments.
The Medical Spa Association and its founding members have identified four very different types of medical spas:
Beauty/Skin: a facility owned by an individual or corporate entity with an office/treatment area of a licensed health care professional located on the premises. Included in the services are medically based consultations and treatments provided by the licensed health care professional or a medically trained aesthetician and therapists.
Therapeutic: a facility owned by an individual or corporate entity with an office/treatment area of a licensed health care professional located on the premises. The offered services include therapeutic modalities that focus on specific medical issues, such as cardiovascular disease and bariatrics.
Medical Centers/Hospital-Based: facilities that offer an advanced level of diagnostic services, employing conventional and complementary therapies delivered in a specially designed healing environment. Services include both Eastern and Western techniques of evaluation and treatment, integrated with a variety of spa services.
Wellness Centers: owned by physicians or entrepreneurs - and encompassing many of the same services as the medical/hospital facilities if physician-owned. If privately owned, facilities will have a licensed health care professional as the medical director.
ST: How did this project get started? What was the "birthing point," i.e., why the need for a Medical Spa Association in affiliation with the Day Spa Association? And why the need to distinguish/qualify "medical spa" from "spa"?
HRL: The original concept of a day spa was intended as an extension of a destination spa, i.e., with emphasis on health, rejuvenation, relaxation and lifestyle changes - in other words, continuing the healthy lifestyle one started on while at a spa vacation, combined with serious skin care. However, in the past six or seven years, the day spa concept has become that of an extended full-service salon and/or skin-care salon, with the emphasis more on beauty and pampering than on therapy, prevention, health, etc.
Adapting to this trend, more serious spas that do want to get away from this "pampering" image are now partnering with the medical community. I realized that there is a need for a separate body to help them in this quest. That is one of the reasons the Day Spa Association, as early as 1994, set guidelines, Essences of a Day Spa, to educate people on the different types of day spas available to them. We did implement an accreditation program according to these guidelines, and we are planning something similar within the medical spa industry. The spa industry also has to realize that the medical community (particularly plastic surgeons, cosmetic surgeons, cosmetic dentists, chiropractors, and homeopathic and CAM practitioners) are starting to get quite interested in the spa concept, although many physicians are merely interested in tapping into this lucrative market: non-HMO-related treatments patients/clients are willing to pay cash for, require little paperwork and produce satisfied consumers. (Dealing with the healthy, vibrant and "forever" young-staying public is also a much more pleasant prospect, rather than dealing with the "sick.") The medical spas are part of this trend. Marketing trends that started with the Baby Boomers, including the evolution of the day spas and anti-aging treatments, have crossed over to the medical community. The DSA certification program administered by the Academy of Anti-Aging Research is a perfect example. The academy, run by Drs. Maria Sulindro and Michael Lam, has opened enrollment to nonmedical spa professionals, with certification courses now available through the DSA.
ST: Your advisory board is quite a distinguished panel, as is your medical advisory board. Comment on the selection process.
HRL: To be eligible for either board, members must be committed to helping us shape these organizations, and be willing to apply and share their expertise within the medical or spa industry to help us achieve this. We are holding weekly teleconferences to establish the guidelines, code of ethics, benefits, programs, and more. Members must agree to be guided by our strict code of ethics:
We are in the process of forming committees to address many different areas the MSA is planning to concentrate on, including helping to educate the esthetic industry on how to detect melanoma, in conjunction with the Melanoma Research Foundation, which will be available to members and nonmembers alike.
ST: What would you say is the ultimate "goal" of the Medical Spa Association?
HRL: To bring the spa industry to the medical profession, i.e., the education of health care providers to include spa modalities in the treatment of their patients. And to help spa professionals understand how to work with the medical community.
ST: Who do you plan on networking with in the future? (other spa associations, medical associations, medical facilities/hospitals/institutions, etc.?)
HRL: You are absolutely right - we need to widen the horizon of the spa industry to reach out to other associations, institutional organizations and other business entities and professions to introduce the spa and medical spa concept. This includes assisted-living facilities, nursing homes, pain clinics, the fitness industry and others. This is one way to grow the spa industry beyond where it is now, along with the education of the consumer, which is dear to me, and both the DSA and the MSA can play a role. It is sad that the spa industry has not yet been able to unite to come up with concepts to make more consumers aware of and introduce/educate them to the benefits of spa treatments (for example, an awareness campaign such as the one carried out by the American Dairy Association). Consumers need to be made aware of how important it is to check the training and licenses of spa therapists, the same as they would check the licensure and certification of their doctors. Complicated licensing requirements, which, as in the massage industry, vary from state to state, and county to county, make this a near-impossible task. We do get quite a number of complaints (and many compliments) about spas, which mainly come in via our questionnaire on our Web site (www.spaassociation.com). These comments are passed on to spas, members and nonmembers alike. I'd like to be able to carry this concept over to the MSA. Protection of the consumer is an important part of a trade organization, and there needs to be a national body that monitors the industry and acts as a sounding board and clearinghouse. This is the primary mission of the MSA.
ST: At this point, is the Medical Spa Association considered a separate entity from the Day Spa Association (in terms of funding, scope of operations, etc.) working with DSA, or is the former an offshoot of the latter?
HRL: The MSA is a separately funded organization. Because of the aforementioned reasons (see my responses to questions 1 and 2), the close relationship between day spas and a medical spas, and because I founded and run both organizations, it is appropriate to use the word "in affiliation with." Many of our day spa members, as well as our allied members (companies who supply the industry with products and services - including your publication), are choosing to upgrade their DSA memberships to become members of the MSA. The Day Spa Directory 2003 will incorporate the Medical Spa Directory, but I am certain that as the MSA grows in membership and obtains sponsors, these directories will be separated.
For more information on the Day Spa Association or the Medical Spa Association, go to www.dayspaassociation.com or call 201-865-2065.
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