Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
February, 2003, Vol. 03, Issue 02
By Keith Eric Grant, PhD, NCTMB
Paradoxically, people move into the practice of massage seeking both independence and interpersonal connection. Independence follows from opportunities within massage to run your own business and be paid directly by your clients. Interpersonal connection follows from working to assist clients in improving their own health and quality of life, and in the opportunities for networking with and offering support to colleagues. In running a successful business, such networking and marketing are essential survival skills.10 In the arena of networking and professional collaboration, changing technology is rapidly changing our professional world. This column is itself one of the products of such change.
Information can now flow from person to person faster than maple syrup flows on hot pancakes. Where once we were effectively limited to regularly consulting with a handful of other nearby massage practitioners, today we can reach out and instantaneously access the combined knowledge of others from around the world. A number of international and regional email lists, such as Body_Work, bring professional networking possibilities to our fingertips.2 Practitioners now have immediate access to a much greater pool of clinical experience, and a much wider spectrum of educational and ethical viewpoints, than ever before. Tips on marketing, publications of the Internal Revenue Service, and other small business resources are readily available online. I maintain a short list of some of these resources on the McKinnon Institute Web site.1,7
Technology is changing not only what we do, but who we are. For those growing up in the "net generation," those who have never known a world without extensive and mobile communication technology, the hand-held phone and messaging device has literally become an extension of the hand. Especially in Europe, which has preceded the United States in use of short message service (SMS) technology, the ever-present handheld has become the tool for gesturing in person, and for arranging meeting places and times. Its prevalence has literally changed the dexterity of its wielders' thumbs, now used in tandem for quickly entering messages with minimal motion. 6 For those now entering school, the early experience of multimedia, nonsequential information gathering has changed learning styles and abilities of students to sit comfortably through slow linear presentations, a factor that educators have had to acknowledge in creating courses.3,9
Technology is also rapidly changing the information balance we have with organizations. Traditionally, we received professional information and opinion at periodic conferences and via formally edited printed publications. The backflow of opinion was contained in the much more limited section of letters to the editor. While these downward flows of information are still present, they are now joined by other currents. In the realm of massage governance, state and local agency laws and regulations are increasingly available online. It is relatively easy, albeit a bit time-consuming, to scan agency reports available only in hardcopy and make them available online. Current news reports on massage are a simple search away. Throughout civic life, the advent of Web-based "blogger" pages (derived from the term "Web logger") is stirring up discussion and making resources and opinion available at a fraction of the costs of traditional media. 8 With the rumblings of massage politics shaking through the soils of California, I also have joined my own blogger pages into this modern journalistic phenomenon.4
With many more sources of original information directly available to us, much less has to be accepted on faith. We have more pages to read, and more colleagues to question, than we free minutes in our days. Never before has it been as easy to question and debate until we are confident of our sources. Never before has it been as easy to find our individual voices with which to offer opinions. I urge each of you to use these opportunities to communicate, learn and help shape the world around you.
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
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