Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
February, 2003, Vol. 03, Issue 02
By Keith Eric Grant, PhD, NCTMB
Paradoxically, people move into the practice of massage seeking both independence and interpersonal connection. Independence follows from opportunities within massage to run your own business and be paid directly by your clients. Interpersonal connection follows from working to assist clients in improving their own health and quality of life, and in the opportunities for networking with and offering support to colleagues. In running a successful business, such networking and marketing are essential survival skills.10 In the arena of networking and professional collaboration, changing technology is rapidly changing our professional world. This column is itself one of the products of such change.
Information can now flow from person to person faster than maple syrup flows on hot pancakes. Where once we were effectively limited to regularly consulting with a handful of other nearby massage practitioners, today we can reach out and instantaneously access the combined knowledge of others from around the world. A number of international and regional email lists, such as Body_Work, bring professional networking possibilities to our fingertips.2 Practitioners now have immediate access to a much greater pool of clinical experience, and a much wider spectrum of educational and ethical viewpoints, than ever before. Tips on marketing, publications of the Internal Revenue Service, and other small business resources are readily available online. I maintain a short list of some of these resources on the McKinnon Institute Web site.1,7
Technology is changing not only what we do, but who we are. For those growing up in the "net generation," those who have never known a world without extensive and mobile communication technology, the hand-held phone and messaging device has literally become an extension of the hand. Especially in Europe, which has preceded the United States in use of short message service (SMS) technology, the ever-present handheld has become the tool for gesturing in person, and for arranging meeting places and times. Its prevalence has literally changed the dexterity of its wielders' thumbs, now used in tandem for quickly entering messages with minimal motion. 6 For those now entering school, the early experience of multimedia, nonsequential information gathering has changed learning styles and abilities of students to sit comfortably through slow linear presentations, a factor that educators have had to acknowledge in creating courses.3,9
Technology is also rapidly changing the information balance we have with organizations. Traditionally, we received professional information and opinion at periodic conferences and via formally edited printed publications. The backflow of opinion was contained in the much more limited section of letters to the editor. While these downward flows of information are still present, they are now joined by other currents. In the realm of massage governance, state and local agency laws and regulations are increasingly available online. It is relatively easy, albeit a bit time-consuming, to scan agency reports available only in hardcopy and make them available online. Current news reports on massage are a simple search away. Throughout civic life, the advent of Web-based "blogger" pages (derived from the term "Web logger") is stirring up discussion and making resources and opinion available at a fraction of the costs of traditional media. 8 With the rumblings of massage politics shaking through the soils of California, I also have joined my own blogger pages into this modern journalistic phenomenon.4
With many more sources of original information directly available to us, much less has to be accepted on faith. We have more pages to read, and more colleagues to question, than we free minutes in our days. Never before has it been as easy to question and debate until we are confident of our sources. Never before has it been as easy to find our individual voices with which to offer opinions. I urge each of you to use these opportunities to communicate, learn and help shape the world around you.
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
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