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If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
February, 2003, Vol. 03, Issue 02
The Importance of Recognition
By Cliff Korn, BS, LMT, NCTMB
I was pleased to attend an event recently at which a massage therapist was recognized by her peers for special service and achievement. As a profession, we don't recognize ourselves enough for the work we do or the impact we have on society.Recognition stimulates professional pride - and not just for those being recognized. I discovered this firsthand, as I noticed myself swelling with pride at the accomplishments of a woman I'd never even met before!
I found myself wishing the ceremony was being televised, or being covered in media outlets broader than trade publications such as this one. Public recognition advances the prestige of the profession. The public would have benefited from witnessing this particular event.
I realize the average massage therapist or bodyworker doesn't go to work each day motivated by the public recognition he or she receives; but I don't think I've ever met anyone who didn't appreciate a "thank you" for a job well-done. We can use this observation to make our own practices better places to earn a living. The business community has utilized it for quite some time to stimulate employee productivity. Most successful companies have awards and recognition programs. Some are as simple as an employee-of-the-month parking spot, and others offer significant money as bonuses or added incentive commission. The programs can encourage company loyalty and add stability to the respective professions, by including requisites for company longevity as part of merit recognition criteria.
I'm sure many of us do this in our own group practices, if we are in managerial capacities. It's the small things that count. Small gifts that symbolize your appreciation can have a surprising impact on therapist satisfaction and performance, carrying more weight even than cold cash.
Even if you have a facility large enough to provide a big budget for recognition programs, cash is rarely the best motivator, says Andrew Perlmutter, co-founder of InMarketing Group, an incentive company in Mahwah, New Jersey.
"You never want to confuse recognition with compensation." When you pay people for doing a good job, it becomes part of their salary expectations." A gift, however - whether it's a trip to Cancun or a coffee mug - is a luxury separate from compensation that shows respect and commends accomplishment. "Buying an employee dinner for two may only cost you $40, but the acknowledgment of a job well done has significant value," according to Perlmutter.
If your budget is limited, inexpensive gifts delivered with fanfare may be just the push you need to improve performance. "If you create a recognition program that is fun and makes a big deal of successes, people will get excited about it," says Pat Zingheim, co-founder of Schuster-Zingheim and Associates, Inc., a pay and reward consulting firm in Los Angeles. It doesn't have to be about the value of the gift; it's about the celebration and recognition that go with it. It shows those you wish to recognize that you appreciate them, and gives them a symbol of that recognition.
Giving gifts instead of cash as incentives can also help independent contractors or employees set physical goals for improved results on the job. For example, says Perlmutter, a 25-percent increase in sales is a nebulous aim, even if a monetary commission is attached to it, but a goal of winning a family trip or a new set of golf clubs is something employees can visualize. "It helps them paint a picture of their goals and what they need to do to accomplish them."
Recognition may be easily achieved in the workplace, but it is decidedly more difficult to maintain meaningful public recognition programs in our profession. Outside of the professional associations, such programs are virtually nonexistent. I suggest we will all be better served if we actively search for ways to honor our own in a public way. Let's be creative and persistent in doing so! If you're in a Chamber of Commerce, why not nominate a therapist business owner as the "business person of the year" or whatever title your organization uses to recognize achievement. If you do a good job with the write-up, it might actually be a massage therapist who gets his or her name and picture in the newspaper, instead of a banker or car dealer.
I think what we do is important, and we need more people to become aware of it. Public recognition can do that for us!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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