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The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
February, 2003, Vol. 03, Issue 02
The Importance of Recognition
By Cliff Korn, BS, LMT, NCTMB
I was pleased to attend an event recently at which a massage therapist was recognized by her peers for special service and achievement. As a profession, we don't recognize ourselves enough for the work we do or the impact we have on society.Recognition stimulates professional pride - and not just for those being recognized. I discovered this firsthand, as I noticed myself swelling with pride at the accomplishments of a woman I'd never even met before!
I found myself wishing the ceremony was being televised, or being covered in media outlets broader than trade publications such as this one. Public recognition advances the prestige of the profession. The public would have benefited from witnessing this particular event.
I realize the average massage therapist or bodyworker doesn't go to work each day motivated by the public recognition he or she receives; but I don't think I've ever met anyone who didn't appreciate a "thank you" for a job well-done. We can use this observation to make our own practices better places to earn a living. The business community has utilized it for quite some time to stimulate employee productivity. Most successful companies have awards and recognition programs. Some are as simple as an employee-of-the-month parking spot, and others offer significant money as bonuses or added incentive commission. The programs can encourage company loyalty and add stability to the respective professions, by including requisites for company longevity as part of merit recognition criteria.
I'm sure many of us do this in our own group practices, if we are in managerial capacities. It's the small things that count. Small gifts that symbolize your appreciation can have a surprising impact on therapist satisfaction and performance, carrying more weight even than cold cash.
Even if you have a facility large enough to provide a big budget for recognition programs, cash is rarely the best motivator, says Andrew Perlmutter, co-founder of InMarketing Group, an incentive company in Mahwah, New Jersey.
"You never want to confuse recognition with compensation." When you pay people for doing a good job, it becomes part of their salary expectations." A gift, however - whether it's a trip to Cancun or a coffee mug - is a luxury separate from compensation that shows respect and commends accomplishment. "Buying an employee dinner for two may only cost you $40, but the acknowledgment of a job well done has significant value," according to Perlmutter.
If your budget is limited, inexpensive gifts delivered with fanfare may be just the push you need to improve performance. "If you create a recognition program that is fun and makes a big deal of successes, people will get excited about it," says Pat Zingheim, co-founder of Schuster-Zingheim and Associates, Inc., a pay and reward consulting firm in Los Angeles. It doesn't have to be about the value of the gift; it's about the celebration and recognition that go with it. It shows those you wish to recognize that you appreciate them, and gives them a symbol of that recognition.
Giving gifts instead of cash as incentives can also help independent contractors or employees set physical goals for improved results on the job. For example, says Perlmutter, a 25-percent increase in sales is a nebulous aim, even if a monetary commission is attached to it, but a goal of winning a family trip or a new set of golf clubs is something employees can visualize. "It helps them paint a picture of their goals and what they need to do to accomplish them."
Recognition may be easily achieved in the workplace, but it is decidedly more difficult to maintain meaningful public recognition programs in our profession. Outside of the professional associations, such programs are virtually nonexistent. I suggest we will all be better served if we actively search for ways to honor our own in a public way. Let's be creative and persistent in doing so! If you're in a Chamber of Commerce, why not nominate a therapist business owner as the "business person of the year" or whatever title your organization uses to recognize achievement. If you do a good job with the write-up, it might actually be a massage therapist who gets his or her name and picture in the newspaper, instead of a banker or car dealer.
I think what we do is important, and we need more people to become aware of it. Public recognition can do that for us!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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