resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
When Patients Lie (Bribe or Flatter)
Recently, a new patient told me about what I thought was a novel twist on the doctor-patient relationship. She felt she had to lie to her DC to discontinue her treatment.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
We Get Letters & Email
It was with great interest that I read "Trouble in the Wellness Waters?" in the May 1, 2015 issue of Dynamic Chiropractic. I heartily applaud Dr. Hayes for his insightful and informative article.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Why More Patients Don't Come to Your Office
Every so often, something turns out to be much easier than anticipated. It's like ordering a piece of furniture or a child's toy that comes in 167 pieces.
Dietary Fat and Prostate Cancer: An Important Update and Review of Mechanisms
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Active Care for Ankle Sprains
An ankle sprain is a common injury, since this joint is required to perform complex movements under high forces during normal walking. In fact, 10 percent of all emergency-room visits are ankle-sprain related and an estimated 25,000 ankle sprains occur in the United States daily.
A Tribute to a True Chiropractic Leader
President of Texas Chiropractic College (alumnus, class of 1950) and the American Chiropractic Association (ACA) Board of Governors. President of the Texas Chiropractic Association and twice-appointed member of the Texas Board of Chiropractic Examiners.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Troubleshooting: Billing Multiple Fees for the Same Service
I am afraid I may doing something illegal. I have heard I cannot bill different fees for the same service.
Do You Have a Post-ICD-10 Strategy?
Post-ICD-10 planning is critically important to the health of a practice, in part because ICD-10 is brand new to providers, payers and related affiliates alike.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Thinking About Cohen's Kappa
Let's think about some notions of reliability and validity, and about what it means for diagnostic examiners to agree in meaningful ways. Diagnostic tests must obviously be both reliable and valid.
February, 2003, Vol. 03, Issue 02
The Importance of Recognition
By Cliff Korn, BS, LMT, NCTMB
I was pleased to attend an event recently at which a massage therapist was recognized by her peers for special service and achievement. As a profession, we don't recognize ourselves enough for the work we do or the impact we have on society.Recognition stimulates professional pride - and not just for those being recognized. I discovered this firsthand, as I noticed myself swelling with pride at the accomplishments of a woman I'd never even met before!
I found myself wishing the ceremony was being televised, or being covered in media outlets broader than trade publications such as this one. Public recognition advances the prestige of the profession. The public would have benefited from witnessing this particular event.
I realize the average massage therapist or bodyworker doesn't go to work each day motivated by the public recognition he or she receives; but I don't think I've ever met anyone who didn't appreciate a "thank you" for a job well-done. We can use this observation to make our own practices better places to earn a living. The business community has utilized it for quite some time to stimulate employee productivity. Most successful companies have awards and recognition programs. Some are as simple as an employee-of-the-month parking spot, and others offer significant money as bonuses or added incentive commission. The programs can encourage company loyalty and add stability to the respective professions, by including requisites for company longevity as part of merit recognition criteria.
I'm sure many of us do this in our own group practices, if we are in managerial capacities. It's the small things that count. Small gifts that symbolize your appreciation can have a surprising impact on therapist satisfaction and performance, carrying more weight even than cold cash.
Even if you have a facility large enough to provide a big budget for recognition programs, cash is rarely the best motivator, says Andrew Perlmutter, co-founder of InMarketing Group, an incentive company in Mahwah, New Jersey.
"You never want to confuse recognition with compensation." When you pay people for doing a good job, it becomes part of their salary expectations." A gift, however - whether it's a trip to Cancun or a coffee mug - is a luxury separate from compensation that shows respect and commends accomplishment. "Buying an employee dinner for two may only cost you $40, but the acknowledgment of a job well done has significant value," according to Perlmutter.
If your budget is limited, inexpensive gifts delivered with fanfare may be just the push you need to improve performance. "If you create a recognition program that is fun and makes a big deal of successes, people will get excited about it," says Pat Zingheim, co-founder of Schuster-Zingheim and Associates, Inc., a pay and reward consulting firm in Los Angeles. It doesn't have to be about the value of the gift; it's about the celebration and recognition that go with it. It shows those you wish to recognize that you appreciate them, and gives them a symbol of that recognition.
Giving gifts instead of cash as incentives can also help independent contractors or employees set physical goals for improved results on the job. For example, says Perlmutter, a 25-percent increase in sales is a nebulous aim, even if a monetary commission is attached to it, but a goal of winning a family trip or a new set of golf clubs is something employees can visualize. "It helps them paint a picture of their goals and what they need to do to accomplish them."
Recognition may be easily achieved in the workplace, but it is decidedly more difficult to maintain meaningful public recognition programs in our profession. Outside of the professional associations, such programs are virtually nonexistent. I suggest we will all be better served if we actively search for ways to honor our own in a public way. Let's be creative and persistent in doing so! If you're in a Chamber of Commerce, why not nominate a therapist business owner as the "business person of the year" or whatever title your organization uses to recognize achievement. If you do a good job with the write-up, it might actually be a massage therapist who gets his or her name and picture in the newspaper, instead of a banker or car dealer.
I think what we do is important, and we need more people to become aware of it. Public recognition can do that for us!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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