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Building Community: A New Way to Socialize Your Practice
Social Media can seem like a slippery slope when, in fact, it is fairly easy to understand. With social media platforms, you can connect with current and potential new clients, build strong customer loyalty and increase brand awareness.
Are You a Stakeholder?
In today's world many new things are occurring, especially in the world of information technology. With these changes, comes an entire new set of vocabulary words and definitions.
Breech Baby: A Scientific Approach
You learned a classic cookbook style treatment strategy in college for treating breech baby presentation. I'm sure you've used it. The main ingredient: moxa at Urinary Bladder 67.
Create Community and Grow Your Practice
Many healthcare providers are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
The 2015 Nobel Prize Shines a Spotlight on TCM Research
Traditional Chinese Medicine continues to make it's presence felt on the world stage as the 2015 Nobel Prize in Physiology or Medicine was jointly awarded to William C. Campbell and Satoshi Omura for their work on combating parasites and YouYou Tu for her discoveries in combating Malaria.
Suffering Makes Us Human
It is possible that suffering, instead of being something negative, can be one of the greatest gifts to bring out one's humanity — if we allow it to be.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Cold and Flu Season: Expanding the Repertoire
As we move into the winter months, it is important for clinicians to have a solid working knowledge of effective herbal protocols for treating and managing clinical cold and flu presentations.
Detoxification Demystified and the Crucifers that Help
"Let food be your medicine and medicine be your food," is a quote often attributed to Hippocrates, a philosopher of the 5th century BC.
When I started to think about what I wanted to do, I toured different schools to choose where to pursue my original chiropractic education.
Yo San University Receives $1 Million Gift
Long-time Yo San University supporter Thomas S. Blount recently gave a $1 million dollar gift to the University, it's largest charitable gift to date. Mr. Blount was a retired naval officer, aerospace consultant and philanthropist.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
How to Market to the Medical Profession
The world of health care is changing dramatically. When situations occur that cause expenses to increase, it is time for you to develop strategies that maintain and grow revenue.
January, 2003, Vol. 03, Issue 01
The Five Seasons of Spa: Winter
By Robin Zill, LMT
The seasons of life impact how we evolve over a lifetime, a day or even a moment. If we are in harmony with the physical environment we live in, we experience one of the only constants in the universe: change.This dynamic interaction between self and environment over time is the essence of living. Observing and integrating the seasons into daily living can enhance all aspects of self: mind, body, spirit and soul. If nothing is permanent except change, and we embrace this reality, we take charge of our own lives; we become conscious pioneers of our own frontiers.
Embracing the living patterns of nature is key not only to a healthy life, but to a successful business. In previous articles, I articulated some of the language and meaning behind the 10 Elements of the Spa Experience:
In this series, I hope to deepen your understanding of the ousia (essence) of living, using the seasons and how they change and interact with the 10 elements as a guide for spa business and personal lifestyle planning. Let's begin with the season of winter - a time of increased sensitivity and inward movement for the individual. It is a season of resting and silence, and a time of listening. It is a time of contemplation and reflection, and a time to prepare for the spring, which is an outgoing, action-oriented time.
When the environment cools down, animals hibernate and trees become barren: bark and evergreen hues reflect against a clear blue sky. It is important to note how the cool colors and temperature during this time affect our feelings and natural inclinations. Winter is a time to retreat inward; a time to receive, or perhaps even "conceive," in a metaphorical sense. In winter, the seeds of the next life cycle are created. Although the ebb and flow of cycles varies for everyone (and differs according to where we are situated on the planet), this general sense of seasonal winter is something most people experience. However, usually we do not understand or embrace its importance to health. During the winter months, many people consider themselves "not on top of their game," and feel lazy and unfocused. Taking time to listen and reflect is as important as action. I like to think of it as living smarter, not harder. Think of it as the dynamic between the art of being and becoming.
Massage therapists can be excellent mentors in this regard, teaching their clients to relax and receive. Ironically, this act of creating space for the client to be receptive is an active, conscious intention and skill. This month, observe or receive a treatment from an experienced massage therapist you admire. Try to articulate or define the actions, intentions and actual language he or she uses to create the space in which you learn how to deeply receive. What does he or she do that is qualitatively different and unique?
After the winter solstice on December 21 (the shortest day of the year,) the days begin to get lighter again, foreshadowing the new growth of spring and the time for action, birth, plans and vision. From a spa business perspective, the winter cycle is the time to solidify vision and business goals for the future. It is a time to read trade magazines; visit other spas; go to classes; talk with peers; and meditate and reflect on your goals. Because this winter season is metaphorical in nature, the process can happen in any physical season. The key is that you actively embrace the reflective part of creating a meaningful and practical business plan by being receptive, assimilating information, and listening to your deeper self - your inner vision.
Professionally, it is also a time to identify resources and allies, and to articulate business obstacles you may need to overcome. It is a time to organize. I like to think of this time as planning a garden for spring. I love looking at the beautiful, lush gardens of the seed magazines, as I love looking at spa trade magazines featuring lavish and ornate spas - but there are numerous things to bear in mind. Before you "plant," consider these thoughts:
Maintaining a spa business truly is comparable to maintaining a garden. In essence, a successful spa incorporates many aspects of healthy living, so many choices need to be made. After all, not every flower will bloom in every garden. Discipline will help make your vision and business goals succinct, clear and reachable. Purpose and vision will bring joy to your work. From feasibility to marketing; location; layout; equipment selection; treatment and menu planning; staff training; financing; etc., the garden is a timeless metaphor for keeping you in touch with the seasons of natural healthy living, and as a tool for running a next-level spa business that keeps meaning, purpose, balance and chance at the forefront of your business plan.
Nature is our best teacher.
Click here for previous articles by Robin Zill, LMT.
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