Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
January, 2003, Vol. 03, Issue 01
The Five Seasons of Spa: Winter
By Robin Zill, LMT
The seasons of life impact how we evolve over a lifetime, a day or even a moment. If we are in harmony with the physical environment we live in, we experience one of the only constants in the universe: change.This dynamic interaction between self and environment over time is the essence of living. Observing and integrating the seasons into daily living can enhance all aspects of self: mind, body, spirit and soul. If nothing is permanent except change, and we embrace this reality, we take charge of our own lives; we become conscious pioneers of our own frontiers.
Embracing the living patterns of nature is key not only to a healthy life, but to a successful business. In previous articles, I articulated some of the language and meaning behind the 10 Elements of the Spa Experience:
In this series, I hope to deepen your understanding of the ousia (essence) of living, using the seasons and how they change and interact with the 10 elements as a guide for spa business and personal lifestyle planning. Let's begin with the season of winter - a time of increased sensitivity and inward movement for the individual. It is a season of resting and silence, and a time of listening. It is a time of contemplation and reflection, and a time to prepare for the spring, which is an outgoing, action-oriented time.
When the environment cools down, animals hibernate and trees become barren: bark and evergreen hues reflect against a clear blue sky. It is important to note how the cool colors and temperature during this time affect our feelings and natural inclinations. Winter is a time to retreat inward; a time to receive, or perhaps even "conceive," in a metaphorical sense. In winter, the seeds of the next life cycle are created. Although the ebb and flow of cycles varies for everyone (and differs according to where we are situated on the planet), this general sense of seasonal winter is something most people experience. However, usually we do not understand or embrace its importance to health. During the winter months, many people consider themselves "not on top of their game," and feel lazy and unfocused. Taking time to listen and reflect is as important as action. I like to think of it as living smarter, not harder. Think of it as the dynamic between the art of being and becoming.
Massage therapists can be excellent mentors in this regard, teaching their clients to relax and receive. Ironically, this act of creating space for the client to be receptive is an active, conscious intention and skill. This month, observe or receive a treatment from an experienced massage therapist you admire. Try to articulate or define the actions, intentions and actual language he or she uses to create the space in which you learn how to deeply receive. What does he or she do that is qualitatively different and unique?
After the winter solstice on December 21 (the shortest day of the year,) the days begin to get lighter again, foreshadowing the new growth of spring and the time for action, birth, plans and vision. From a spa business perspective, the winter cycle is the time to solidify vision and business goals for the future. It is a time to read trade magazines; visit other spas; go to classes; talk with peers; and meditate and reflect on your goals. Because this winter season is metaphorical in nature, the process can happen in any physical season. The key is that you actively embrace the reflective part of creating a meaningful and practical business plan by being receptive, assimilating information, and listening to your deeper self - your inner vision.
Professionally, it is also a time to identify resources and allies, and to articulate business obstacles you may need to overcome. It is a time to organize. I like to think of this time as planning a garden for spring. I love looking at the beautiful, lush gardens of the seed magazines, as I love looking at spa trade magazines featuring lavish and ornate spas - but there are numerous things to bear in mind. Before you "plant," consider these thoughts:
Maintaining a spa business truly is comparable to maintaining a garden. In essence, a successful spa incorporates many aspects of healthy living, so many choices need to be made. After all, not every flower will bloom in every garden. Discipline will help make your vision and business goals succinct, clear and reachable. Purpose and vision will bring joy to your work. From feasibility to marketing; location; layout; equipment selection; treatment and menu planning; staff training; financing; etc., the garden is a timeless metaphor for keeping you in touch with the seasons of natural healthy living, and as a tool for running a next-level spa business that keeps meaning, purpose, balance and chance at the forefront of your business plan.
Nature is our best teacher.
Click here for previous articles by Robin Zill, LMT.
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