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Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Trouble in the Wellness Waters?
Call me old-fashioned, paranoid or just old, but I do remember graduating from chiropractic college in the late '70s in the midst of the Wilk v AMA lawsuit.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
January, 2003, Vol. 03, Issue 01
The Five Seasons of Spa: Winter
By Robin Zill, LMT
The seasons of life impact how we evolve over a lifetime, a day or even a moment. If we are in harmony with the physical environment we live in, we experience one of the only constants in the universe: change.This dynamic interaction between self and environment over time is the essence of living. Observing and integrating the seasons into daily living can enhance all aspects of self: mind, body, spirit and soul. If nothing is permanent except change, and we embrace this reality, we take charge of our own lives; we become conscious pioneers of our own frontiers.
Embracing the living patterns of nature is key not only to a healthy life, but to a successful business. In previous articles, I articulated some of the language and meaning behind the 10 Elements of the Spa Experience:
In this series, I hope to deepen your understanding of the ousia (essence) of living, using the seasons and how they change and interact with the 10 elements as a guide for spa business and personal lifestyle planning. Let's begin with the season of winter - a time of increased sensitivity and inward movement for the individual. It is a season of resting and silence, and a time of listening. It is a time of contemplation and reflection, and a time to prepare for the spring, which is an outgoing, action-oriented time.
When the environment cools down, animals hibernate and trees become barren: bark and evergreen hues reflect against a clear blue sky. It is important to note how the cool colors and temperature during this time affect our feelings and natural inclinations. Winter is a time to retreat inward; a time to receive, or perhaps even "conceive," in a metaphorical sense. In winter, the seeds of the next life cycle are created. Although the ebb and flow of cycles varies for everyone (and differs according to where we are situated on the planet), this general sense of seasonal winter is something most people experience. However, usually we do not understand or embrace its importance to health. During the winter months, many people consider themselves "not on top of their game," and feel lazy and unfocused. Taking time to listen and reflect is as important as action. I like to think of it as living smarter, not harder. Think of it as the dynamic between the art of being and becoming.
Massage therapists can be excellent mentors in this regard, teaching their clients to relax and receive. Ironically, this act of creating space for the client to be receptive is an active, conscious intention and skill. This month, observe or receive a treatment from an experienced massage therapist you admire. Try to articulate or define the actions, intentions and actual language he or she uses to create the space in which you learn how to deeply receive. What does he or she do that is qualitatively different and unique?
After the winter solstice on December 21 (the shortest day of the year,) the days begin to get lighter again, foreshadowing the new growth of spring and the time for action, birth, plans and vision. From a spa business perspective, the winter cycle is the time to solidify vision and business goals for the future. It is a time to read trade magazines; visit other spas; go to classes; talk with peers; and meditate and reflect on your goals. Because this winter season is metaphorical in nature, the process can happen in any physical season. The key is that you actively embrace the reflective part of creating a meaningful and practical business plan by being receptive, assimilating information, and listening to your deeper self - your inner vision.
Professionally, it is also a time to identify resources and allies, and to articulate business obstacles you may need to overcome. It is a time to organize. I like to think of this time as planning a garden for spring. I love looking at the beautiful, lush gardens of the seed magazines, as I love looking at spa trade magazines featuring lavish and ornate spas - but there are numerous things to bear in mind. Before you "plant," consider these thoughts:
Maintaining a spa business truly is comparable to maintaining a garden. In essence, a successful spa incorporates many aspects of healthy living, so many choices need to be made. After all, not every flower will bloom in every garden. Discipline will help make your vision and business goals succinct, clear and reachable. Purpose and vision will bring joy to your work. From feasibility to marketing; location; layout; equipment selection; treatment and menu planning; staff training; financing; etc., the garden is a timeless metaphor for keeping you in touch with the seasons of natural healthy living, and as a tool for running a next-level spa business that keeps meaning, purpose, balance and chance at the forefront of your business plan.
Nature is our best teacher.
Click here for previous articles by Robin Zill, LMT.
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