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The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
January, 2003, Vol. 03, Issue 01
The Five Seasons of Spa: Winter
By Robin Zill, LMT
The seasons of life impact how we evolve over a lifetime, a day or even a moment. If we are in harmony with the physical environment we live in, we experience one of the only constants in the universe: change.This dynamic interaction between self and environment over time is the essence of living. Observing and integrating the seasons into daily living can enhance all aspects of self: mind, body, spirit and soul. If nothing is permanent except change, and we embrace this reality, we take charge of our own lives; we become conscious pioneers of our own frontiers.
Embracing the living patterns of nature is key not only to a healthy life, but to a successful business. In previous articles, I articulated some of the language and meaning behind the 10 Elements of the Spa Experience:
In this series, I hope to deepen your understanding of the ousia (essence) of living, using the seasons and how they change and interact with the 10 elements as a guide for spa business and personal lifestyle planning. Let's begin with the season of winter - a time of increased sensitivity and inward movement for the individual. It is a season of resting and silence, and a time of listening. It is a time of contemplation and reflection, and a time to prepare for the spring, which is an outgoing, action-oriented time.
When the environment cools down, animals hibernate and trees become barren: bark and evergreen hues reflect against a clear blue sky. It is important to note how the cool colors and temperature during this time affect our feelings and natural inclinations. Winter is a time to retreat inward; a time to receive, or perhaps even "conceive," in a metaphorical sense. In winter, the seeds of the next life cycle are created. Although the ebb and flow of cycles varies for everyone (and differs according to where we are situated on the planet), this general sense of seasonal winter is something most people experience. However, usually we do not understand or embrace its importance to health. During the winter months, many people consider themselves "not on top of their game," and feel lazy and unfocused. Taking time to listen and reflect is as important as action. I like to think of it as living smarter, not harder. Think of it as the dynamic between the art of being and becoming.
Massage therapists can be excellent mentors in this regard, teaching their clients to relax and receive. Ironically, this act of creating space for the client to be receptive is an active, conscious intention and skill. This month, observe or receive a treatment from an experienced massage therapist you admire. Try to articulate or define the actions, intentions and actual language he or she uses to create the space in which you learn how to deeply receive. What does he or she do that is qualitatively different and unique?
After the winter solstice on December 21 (the shortest day of the year,) the days begin to get lighter again, foreshadowing the new growth of spring and the time for action, birth, plans and vision. From a spa business perspective, the winter cycle is the time to solidify vision and business goals for the future. It is a time to read trade magazines; visit other spas; go to classes; talk with peers; and meditate and reflect on your goals. Because this winter season is metaphorical in nature, the process can happen in any physical season. The key is that you actively embrace the reflective part of creating a meaningful and practical business plan by being receptive, assimilating information, and listening to your deeper self - your inner vision.
Professionally, it is also a time to identify resources and allies, and to articulate business obstacles you may need to overcome. It is a time to organize. I like to think of this time as planning a garden for spring. I love looking at the beautiful, lush gardens of the seed magazines, as I love looking at spa trade magazines featuring lavish and ornate spas - but there are numerous things to bear in mind. Before you "plant," consider these thoughts:
Maintaining a spa business truly is comparable to maintaining a garden. In essence, a successful spa incorporates many aspects of healthy living, so many choices need to be made. After all, not every flower will bloom in every garden. Discipline will help make your vision and business goals succinct, clear and reachable. Purpose and vision will bring joy to your work. From feasibility to marketing; location; layout; equipment selection; treatment and menu planning; staff training; financing; etc., the garden is a timeless metaphor for keeping you in touch with the seasons of natural healthy living, and as a tool for running a next-level spa business that keeps meaning, purpose, balance and chance at the forefront of your business plan.
Nature is our best teacher.
Click here for previous articles by Robin Zill, LMT.
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