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Looking Back: Abstracts From Chiropractic History (Summer 2015 Issue)
The following abstracts are reprinted with permission from Chiropractic History, the official journal of the Association for the History of Chiropractic. Chiropractic History is the leading scholarly journal of the chiropractic profession dedicated to the preservation and dissemination of the profession's credible history.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Chiropractic Care and Risk of Stroke: The Shoe Moves to the Other Foot
For decades, numerous papers have linked upper cervical chiropractic care to the incidence of vertebral artery dissections and stroke.
7 Reasons You Want a Beacon in Your Office
Have you heard about how "beacons" are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Research: Know What You're Talking About
Have you ever seen a patient in your office with multiple serious health problems you weren't sure exactly how to address?
Reverse Digit Span: A Useful Assessment Tool for Patients With and Without Concussion
Reverse digit span is an easily administered test of attention span. It is a component of the SCAT3 test, which is frequently used to assess concussion. It has been part of the armamentarium of cognitive assessment for many years.
The Winter of Life: A Personal and Chiropractic Practice Perspective
Last November, my wife and I invited an elderly relative, Uncle Josh, to spend the winter with us. He was 82 years old at the time and turned 83 during his stay. As soon as he accepted our invitation, we began preparing.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Are You Making the Wrong Impression?
Taking a page from Stacy and Clinton of The Learning Channel's hit television program, "What Not to Wear," we recently published an article in the summer issue of Chiropractic History: The Archives and Journal of the Association for the History of Chiropractic, that explores the evolution of physician attire from prehistoric times to the present.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
January, 2003, Vol. 03, Issue 01
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
So, you're in your new city, already hard at work at the medical spa. You probably didn't anticipate that, rather than getting your hands on patients and interfacing with doctors right away, you'd end up doing construction first! I should have warned you about some of the pitfalls of the startup phase in the spa business. Everyone's running around like crazy (even the MDs), and now you're forced to jump into the fray to prove you're a part of the team. That's OK. It's been my experience that when you're part of a startup team, you feel more invested in the project once it's underway. The people you're painting walls and hauling furniture with are going to become your close friends - and remember, they're also your partners. It's great that you were able to work out a profit-sharing deal with the new medical spa, and that stock options are part of your new reality. It must be rough being in a new city, though, with new friends to make, on top of the stress of starting a new job. These first few weeks, as the doors are opened and the customers start to arrive, are going to be exciting, but trying.
Thanks for sharing the vision of the new medical spa's founders. I can tell they have big ideas and want to roll out a large number of facilities rather quickly. However, it's important now to concentrate on first things first, so I'll offer my two cents' worth on what's most relevant in a medical spa environment, and what you can do personally to work toward the success of the entire enterprise.
Your new bosses, the doctor/owners of the spa, talk a lot about branding in their materials. That's all well and good, but there's more to a spa than the brand under which it operates. For instance, consider the strategy of a spa branding company called Stonewater, which held a press luncheon at the International Spa Association (ISPA) conference in October. They're in the process of buying up successful day spas and placing them under the umbrella of the Stonewater brand, but they're leaving the original names, décor, philosophy, and most of the employee team intact. The lesson? Leave a good thing alone, and add just enough recognizable branding to make the place palatable to a wide range of people. For example, what was formerly the Kiva spa in Chicago is now Kiva, A Stonewater Spa.
The folks at Stonewater are pretty smart. They realize that what works in the spa industry is the personal touch. That's why they leave these spas alone and let them continue to operate as they were, to the extent that's possible. If you and the new team you're working with in the medical spa create a successful operation, it too will be built one client at a time, over time, much like in the spas Stonewater is taking under its umbrella. By the time you've created that level of trust, you'll have something so personal and unique, it will be almost impossible to brand it in the way your doctor/owners are talking about. It would be like trying to brand your dog. Sure, chocolate labs are a breed that can be reproduced, but your chocolate lab is irreproducible, completely unique, and what you care about most is that exclusivity and uniqueness. No other dog can be your dog, and over time, you've built up a bank of memories and meaning with him.
Believe it or not, I think this scenario applies to spas, too. While you're creating something one-of-a-kind, the owners are thinking about reproducing it in cities all across the nation. Please know that this will be difficult, if not impossible It's great that you have stock options, but don't start counting your money just yet. This will definitely be a challenge.
Do Your Best, One Day at a Time
I don't mean to discourage you with this type of talk. What I'd really like to do is make things more realistic for you. After all, the primary reason you took this job (not to mention the primary reason you became an LMT in the first place) was to help others and dedicate yourself to useful, meaningful service. All this talk about your potential rewards in the future may have obscured the essential present, and your deeper goals, at least temporarily.
So, let's see, what advice can I give you? I think I would just say, "Do your best, one day at a time." Forget about the stock options. Forget about branding. Forget even about the giddy excitement you've been sharing with your partners over the past few weeks. All that is coming to an end in the next few days, and you're going to open those doors and be faced with people, real people, one at a time in your treatment room. What you do then matters more to the ultimate success of the medical spa, and your career, than anything else. It will be a defining moment.
A Defining Moment
So, what are you going to do in that treatment room that is different than what you did in the treatment rooms at the resort spa you just left? What's going to differentiate "Lou the Spa Therapist" from "Lou the Medical Spa Therapist"?
Of course, you'll still be the same Lou giving substantially the same treatment, but one thing will be different: your intention. You'll be working on clients who have individual problems to address, and reasons for being there beyond relaxation and stress relief. In your new role, your intention will have to be aligned with your partners - the doctors and other health providers who are working as a team to meet the goals of these clients.
Now is the time to bring your advanced skills into practice. Medical spa clients will not expect the same thing from a massage as they do at a resort. They will trust you to provide effective treatment. To accomplish this, follow three simple rules that some friends of mine in the medical spa field have followed successfully.
As always, I'm excited to find out what's going to happen next as your massage career unfolds, and look forward to hearing about the opening of the medical spa. Good luck!
Click here for previous articles by Steve Capellini, LMT.
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