Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
January, 2003, Vol. 03, Issue 01
Massage Program Accredited at National University of Health Sciences
By Editorial Staff
The Commission on Massage Therapy Accreditation (COMTA) recently granted a five-year accreditation to the massage therapy certification program at National University of Health Sciences (NUHS) in Lombard, Ill.The program received accreditation after graduating two classes, the shortest time allowed before accreditation consideration.
Randy Swenson, DC, director of the massage program and dean of the NUHS College of Allied Health Sciences, praised the individuals who made the rapid accreditation possible:
National has offered a massage therapy certificate since 1999. The school's massage students take courses not only on massage techniques, but also anatomy and physiology; nutrition and wellness; relaxation therapies; practice management; ethics; and interpersonal communication.
Chicago Schools Participate in "Massage Marathon"
At the 25th Anniversary LaSalle Bank Chicago Marathon last October, students from two local massage schools completed a marathon of their own, giving roughly 2,000 massages to the runners in a single day.
Using over 60 tables, 203 students, alumni and instructors from the Chicago School of Massage Therapy (CSMT) provided over 1,700 massages in what they say is the largest group of MTs ever assembled for a single sporting event.
Morton College also participated in the event, with 14 massage students from the college's therapeutic massage program gave 300 free massages to runners, as part of required fieldwork experience. Linda Moore, Morton's massage program coordinator, created the volunteer opportunity with the Chicago Area Runners Association to provide students with "experience working in a variety of situations."
CSMT Founder and President Robert K. King, who provided massage coaching and assistance, enthused, "The excitement here is electric. CSMT has been a presence at the Marathon for 18 years now, and it's always exhilarating to be a part of it and watch the students gain confidence and pride in the power of massage as they work this event."
As for the race itself, Paula Radcliffe shattered the women's world marathon record by 81 seconds, while Khalid Khannouchi captured his fourth men's title.
Record Massage "Chain" in Florida
POMPANO BEACH, FL - In what was touted as the largest massage chain ever formed, 260 people gathered to create the "Great American Massage Train" on October 20, 2002.
The event, which kicked off Massage Awareness Week at the American Institute of Massage Therapy (AIMT), was designed to promote massage therapy while raising money for Kids in Distress, a Ft. Lauderdale organization that helps abused children. Participants, who paid $1 to enter, were not all massage therapists. The institute's director of education, Lise Benitah, showed the nontherapists how to perform the "three-minute knead" to the sound of "Put Your Hands on My Shoulders." Other donations were received through dollar-a-minute chair massages and a raffle sponsored by Kids in Distress.
The AIMT has participated in the fundraiser for the last six years, raising $7,000 in 2001. This year, the institute wanted to do more than simply raise money:
A photographer documented the event; final word from Guinness is forthcoming.
Pregnancy Massage for Wartime Wives
Two West Virginia doulas are providing their services free of charge to pregnant women whose military husbands are overseas in Operation Enduring Freedom. Lauramae Triplett and Julie Huron, certified doulas, created "Operation Doula Care" for pregnant women whose husbands are deployed or deceased as a result of Enduring Freedom.
Doulas provide coaching and companionship to mothers during labor, and also offer pregnancy massage in homes or hospitals. When an expectant mother can't be with their OB/gyn, midwife or doctor, the doula is there.
"Massage helps the whole body to relax and releases endorphins, which can help speed up labor," explained Lauramae, who is certified in pregnancy massage.
For more information on volunteering or receiving free care, call (304) 733-4005.
Rock Stars Prefer ... Aromatherapy?
According to Manchester, England, aromatherapist Diane Nivern, modern celebrities don't necessarily turn to cigarettes and alcohol before and after performances, as many people imagine. On what does she base her opinion? Well, she's been providing aromatherapy and massage to such stars as Robbie Williams, Radiohead, Iron Maiden and the Corrs for the past four years.
"Tours are often grueling and exhausting affairs," explained Diane, a member of the International Federation of Professional Aromatherapists. "But the performers now recognize the benefits of aromatherapy in any touring schedule. They realize they need a more calming approach than, say, the stimulus of too much alcohol or drugs."
She also provides massage and acupressure, and instructs clients on breathing exercises.
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