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Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
January, 2003, Vol. 03, Issue 01
A New Year's Potpourri
By Cliff Korn, BS, LMT, NCTMB
Many things have piqued my interest in the past month. In this month's column, I'll touch on a few of the more important topics, in the hopes that I can stimulate some input from readers.
First, I'd like to bring to everyone's attention the fact that this issue of Massage Today is an "anniversary" issue! To be precise, this is the first issue in Massage Today's third year of existence.I am proud to be associated with a publication that has filled a need in the massage and bodywork world, and which has grown to become the most frequently read publication in the field.
Did you know that an independent research firm (Research USA, Inc.) reported that Massage Today has more than twice the regular readership of the next two publications combined? I found the survey fascinating. If Massage Today has the largest readership in the country, certainly its readership demographics reveal a great deal about therapists in the United States.
The results surprised me. The survey respondents (results were projectable within a range of ±4.4%) had completed an average of 726 hours of initial massage therapy education. Two-thirds belonged to one or more national massage therapy associations. They have been in practice for an average of 7.5 years. Almost 94% are state-regulated, but less than one-third are nationally certified. Almost half consider themselves full-time practitioners. The average age is 42.4 years.
How do you compare to our "composite reader?"
I thank everyone who reads the articles, industry news, and finds the publication useful in practice. I also thank Massage Today's publisher, Donald Petersen Jr., for having the vision to see that a publication in Massage Today's format would be so well-accepted in our industry. We all owe thanks to the distinguished columnists and to the editorial staff, graphics department, advertising sales staff, etc., who actually produce Massage Today so that we can enjoy and benefit from its contents.
I look forward to a long association with Massage Today, and am pleased that you help us to continually improve it with your comments and suggestions!
A second topic of interest is the December issue of magazine. This magazine purports to analyze trends in beauty. Its articles stress information on fitness; health; nutrition; travel; design; fragrance; food; fashion; literature; film; art; and theater. The December issue also encouraged readers to look for sex from their massage therapist! I find that about as acceptable as Trent Lott's remarks at Strom Thurmond's birthday party! AMTA's Web site indicates that they have already taken a positive action in informing the magazine of its error.
AMTA President Brenda Griffith sent the following letter:
I would encourage Massage Today readers to convey their discontent in likewise fashion!
Finally, I'd like to extend my thanks to Bob Benson, president of the Associated Bodywork & Massage Professionals (ABMP). In the current member newsletter, he announced the development of a legislative document outlining the organization's core legislative principles. The document is intended for use in those states in which it has been determined, by consensus, that regulation is appropriate. The eight principles were developed as a frame of reference for the organization when evaluating legislative activity. In essence, the principles state what elements (and how they are defined) are critical to any legislative activity. These eight core elements in massage and bodywork legislation are:
I am delighted to see a concise, defined listing of core values from an association. I have some personal reservations with a few of the specific topic areas associated with the elements; however, I hope the document will allow people to be more informed when supporting or interfering with the passage of legislative efforts - which in turn will contribute to more useful and intelligently written bills.
Thanks for listening! (And I hope you're maintaining those New Year's resolutions!)
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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