Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
January, 2003, Vol. 03, Issue 01
A New Year's Potpourri
By Cliff Korn, BS, LMT, NCTMB
Many things have piqued my interest in the past month. In this month's column, I'll touch on a few of the more important topics, in the hopes that I can stimulate some input from readers.
First, I'd like to bring to everyone's attention the fact that this issue of Massage Today is an "anniversary" issue! To be precise, this is the first issue in Massage Today's third year of existence.I am proud to be associated with a publication that has filled a need in the massage and bodywork world, and which has grown to become the most frequently read publication in the field.
Did you know that an independent research firm (Research USA, Inc.) reported that Massage Today has more than twice the regular readership of the next two publications combined? I found the survey fascinating. If Massage Today has the largest readership in the country, certainly its readership demographics reveal a great deal about therapists in the United States.
The results surprised me. The survey respondents (results were projectable within a range of ±4.4%) had completed an average of 726 hours of initial massage therapy education. Two-thirds belonged to one or more national massage therapy associations. They have been in practice for an average of 7.5 years. Almost 94% are state-regulated, but less than one-third are nationally certified. Almost half consider themselves full-time practitioners. The average age is 42.4 years.
How do you compare to our "composite reader?"
I thank everyone who reads the articles, industry news, and finds the publication useful in practice. I also thank Massage Today's publisher, Donald Petersen Jr., for having the vision to see that a publication in Massage Today's format would be so well-accepted in our industry. We all owe thanks to the distinguished columnists and to the editorial staff, graphics department, advertising sales staff, etc., who actually produce Massage Today so that we can enjoy and benefit from its contents.
I look forward to a long association with Massage Today, and am pleased that you help us to continually improve it with your comments and suggestions!
A second topic of interest is the December issue of magazine. This magazine purports to analyze trends in beauty. Its articles stress information on fitness; health; nutrition; travel; design; fragrance; food; fashion; literature; film; art; and theater. The December issue also encouraged readers to look for sex from their massage therapist! I find that about as acceptable as Trent Lott's remarks at Strom Thurmond's birthday party! AMTA's Web site indicates that they have already taken a positive action in informing the magazine of its error.
AMTA President Brenda Griffith sent the following letter:
I would encourage Massage Today readers to convey their discontent in likewise fashion!
Finally, I'd like to extend my thanks to Bob Benson, president of the Associated Bodywork & Massage Professionals (ABMP). In the current member newsletter, he announced the development of a legislative document outlining the organization's core legislative principles. The document is intended for use in those states in which it has been determined, by consensus, that regulation is appropriate. The eight principles were developed as a frame of reference for the organization when evaluating legislative activity. In essence, the principles state what elements (and how they are defined) are critical to any legislative activity. These eight core elements in massage and bodywork legislation are:
I am delighted to see a concise, defined listing of core values from an association. I have some personal reservations with a few of the specific topic areas associated with the elements; however, I hope the document will allow people to be more informed when supporting or interfering with the passage of legislative efforts - which in turn will contribute to more useful and intelligently written bills.
Thanks for listening! (And I hope you're maintaining those New Year's resolutions!)
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.