Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Winter of Life: A Personal and Chiropractic Practice Perspective
Last November, my wife and I invited an elderly relative, Uncle Josh, to spend the winter with us. He was 82 years old at the time and turned 83 during his stay. As soon as he accepted our invitation, we began preparing.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
7 Reasons You Want a Beacon in Your Office
Have you heard about how "beacons" are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app.
Research: Know What You're Talking About
Have you ever seen a patient in your office with multiple serious health problems you weren't sure exactly how to address?
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Are You Making the Wrong Impression?
Taking a page from Stacy and Clinton of The Learning Channel's hit television program, "What Not to Wear," we recently published an article in the summer issue of Chiropractic History: The Archives and Journal of the Association for the History of Chiropractic, that explores the evolution of physician attire from prehistoric times to the present.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Looking Back: Abstracts From Chiropractic History (Summer 2015 Issue)
The following abstracts are reprinted with permission from Chiropractic History, the official journal of the Association for the History of Chiropractic. Chiropractic History is the leading scholarly journal of the chiropractic profession dedicated to the preservation and dissemination of the profession's credible history.
Reverse Digit Span: A Useful Assessment Tool for Patients With and Without Concussion
Reverse digit span is an easily administered test of attention span. It is a component of the SCAT3 test, which is frequently used to assess concussion. It has been part of the armamentarium of cognitive assessment for many years.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Chiropractic Care and Risk of Stroke: The Shoe Moves to the Other Foot
For decades, numerous papers have linked upper cervical chiropractic care to the incidence of vertebral artery dissections and stroke.
January, 2003, Vol. 03, Issue 01
By Ralph Stephens, BS, LMT, NCTMB
A new year has begun!
I wish you success, happiness and good health. It will be an interesting year, to say the least. The old Chinese curse, "may you live in interesting times," appears to be in full force.
The economy, the rumblings of war, the interesting weather all contribute to a population that is more stressed than ever.Stress causes immune-system suppression, so more people will be more sick than ever. These people also will need the stress-relieving effects of massage more than ever. Unfortunately, most people look at stress reduction as a luxury. Luxuries are the first thing to be cut from a tight budget. However, stress also causes people to have more accidents and injuries, and to manifest painful soft-tissue conditions. Relieving pain is a necessity, so room will be made, even in tight budgets.
Pain is a huge stressor. Relief from soft tissue pain provides deeper and longer lasting stress reduction than a general relaxation massage. Invest in learning specific techniques and skills that allow you to help people gain relief from pain, and you will stay busy, even in an economic downturn. Remember, even in the best of times, there are always people who are not doing very well, and even in the worst of times, there are always people who are doing great. Find the people in your area who are doing great. Market your services to them. Do this, and you will not have to participate in the economic downturn.
In my last column, I mentioned a situation in the great state of Texas, regarding unethical individuals using massage as a front for prostitution. This problem was brought to my attention by many concerned therapists in Texas. It appears to be a growing trend. Unfortunately, I painted the picture with a rather large brush, and ended up insulting many ethical therapists and school owners. The result was numerous colorful superlatives aimed in my general direction.
To clarify, I did not mean to imply that most Texas schools are unethical or substandard, or that most Texas RMTs are prostitutes. To those ethical therapists and school owners I offended, I sincerely apologize, right here in public. I personally know many great therapists in Texas. I have also worked and corresponded with several excellent schools in Texas. I like Texas. I have family in Texas. But hey, Texas, you do have a problem, and you know it. The individuals who contacted me, offended by my comments, all admitted that the problem exists; they just didn't like me pointing it out. To those individuals, I say this: Stop trying to shoot the messenger, and direct your energy toward correcting the problem. Raise your standards, and get the Texas Department of Health to enforce the law. Do whatever it takes.
I will not air any more dirty laundry from Texas in this column; however, do hope to report frequently on the positive progress they make. I am in touch with the Texas chapter of the AMTA, the Texas Association of Massage Therapists (TAMT) and the Austin Bodywork Cooperative. I will be in the Houston, Texas area on May 17, to facilitate an organizational meeting to begin the process of change for the better. Feel free to start before I get there.
While I have not received reports of the prostitution-as-massage problem in other regulated states, there is no doubt it exists. Sadly, this is because our profession allows it to exist. It is the moral duty of ethical massage therapists to file complaints and press charges against unethical massage practitioners, practices and schools. Demand that the police, the regulatory agency (or both) aggressively pursue the violators. Too many have worked too hard for too long cleaning up this profession. Great strides have been made, and the public is beginning to understand the value of ethical massage and to trust massage therapists. This is not the time to become complacent and allow the massage profession to backslide into another dark age.
I have lots to share with you this year. There are so many issues about to boil over, in the massage profession and in health care in general. Freedom of choice in health care is on the chopping block in state and national legislative bodies. For the sake of your patients and your practice (not to mention your own health), I hope you become active in defending medical freedom of choice and privacy.
Here is a good place to start. It seems everyone in D.C. is utterly baffled as to how an ugly little provision shielding pharmaceutical behemoth Eli Lilly from billions in lawsuits filed by the parents of children injured by vaccines, made its way, in the 12th hour, into, of all things, the 475-page Homeland Security bill.
Senators Stabenow, McCain and Kucinich are working to get this provision repealed. They may have found an unlikely ally in their battle. It turns out that Rep. Dan Burton, the chairman of the Government Reform and Oversight Committee, has a grandson who first began showing symptoms of autism within days of receiving vaccinations containing Thimerosal. Twenty years ago, 1 in 10,000 children were thought to be autistic; now, it's more than 1 in 250. Support these senators if you believe the pharmaceutical cartel should be responsible for the problems it causes. If concerned citizens do not shout louder than the lobbyists, Lilly and others will be able to profit as they knowingly destroy the health of millions. If you are too busy, then just hold out your arm, and your kids arm - it won't hurt for long, and soon you won't be able to care.
Support the Shift
Despite the attempts of the government and the insurance industry to co-opt and control, there is a huge paradigm shift underway in people's desire for health care. They want health care, not sickness care. They are running away from the allopathic sickness care system for all but crisis medicine needs. This shift needs support from all the alternative professions. If it is enlivened with our faith and effort, it can bring about a healthier world on many levels. Sick people do sick things. As individuals practicing alternative health care, we must work together (as must our professional organizations) to nurture this paradigm shift toward wellness.
More on this and many other hot button topics in upcoming issues. If it matters, its in Massage Today, so stay tuned, be watchful, think and be well.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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