Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Are You Making the Wrong Impression?
Taking a page from Stacy and Clinton of The Learning Channel's hit television program, "What Not to Wear," we recently published an article in the summer issue of Chiropractic History: The Archives and Journal of the Association for the History of Chiropractic, that explores the evolution of physician attire from prehistoric times to the present.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
The Winter of Life: A Personal and Chiropractic Practice Perspective
Last November, my wife and I invited an elderly relative, Uncle Josh, to spend the winter with us. He was 82 years old at the time and turned 83 during his stay. As soon as he accepted our invitation, we began preparing.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Looking Back: Abstracts From Chiropractic History (Summer 2015 Issue)
The following abstracts are reprinted with permission from Chiropractic History, the official journal of the Association for the History of Chiropractic. Chiropractic History is the leading scholarly journal of the chiropractic profession dedicated to the preservation and dissemination of the profession's credible history.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
7 Reasons You Want a Beacon in Your Office
Have you heard about how "beacons" are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app.
Chiropractic Care and Risk of Stroke: The Shoe Moves to the Other Foot
For decades, numerous papers have linked upper cervical chiropractic care to the incidence of vertebral artery dissections and stroke.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Research: Know What You're Talking About
Have you ever seen a patient in your office with multiple serious health problems you weren't sure exactly how to address?
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Reverse Digit Span: A Useful Assessment Tool for Patients With and Without Concussion
Reverse digit span is an easily administered test of attention span. It is a component of the SCAT3 test, which is frequently used to assess concussion. It has been part of the armamentarium of cognitive assessment for many years.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
January, 2003, Vol. 03, Issue 01
By Keith Eric Grant, PhD, NCTMB
In the last two years, as September moved into October, the weekend closest to the full moon brought a rush of activity for me.On each of those weekends, a dozen of us joined together, along with about 300 other teams of 12 participants, to run a 199-mile relay through the golden, rolling hills of California, from Calistoga to Santa Cruz. The progress of individual runs, runners, and supporting minivans moving from day into night, then into dawn, and finally finishing in late afternoon, was memorable. However, my strongest impressions come from the teamwork and small kindnesses we provided to each other, even when physically fatigued and desperately short of sleep. It is the thoughts and feelings provoked by this surrounding sense of team support that I want to share as we move into a new year.
The practice and profession of massage are interpersonal on many levels. In working with clients, we optimally become a team, facilitating improvements in their physical well-being. From a larger perspective, we become part of our clients' social context of emotional and life support that each of us optimally creates around us. In return, we have the wonders of connection with others, and a feeling that our life and work makes a discernable human difference. Within the profession, we share webs of connection as colleagues, teachers and co-creators of organizations.
In an article on "partnering with your customer," business writer Tracey Lowrance starts with a time-tested quote that underscores the importance of having a purpose, and a way of accomplishing it.
Lowrance distills this synergy of vision and task down to having a "mutually understood and collectively honored shared purpose and customer candor."3 It is the sense of working toward a common goal, and of being able to mutually share and listen, that reinforces the relationship. In the context of teaching teamwork to children, Bellingham public schools have captured this juxtaposition of goals and interactions in a teamwork skills list that includes listening, questioning, persuading, respecting, helping, sharing, and participating.1 It's interesting to note that "respecting" has both a geometrically central position in the Bellingham list and a central position in my own thoughts of places to start for building teamwork.
M. Scott Peck shares a story of a dying monastery revived by a change in attitude, one that caused the monks to display extraordinary respect to each other and to themselves.5
This attitude of respect, I believe, is one we should cultivate in our own interactions with fellow students, massage practitioners, and anyone who might learn from our knowledge and experience - especially those whose background and goals differ from our own.
As we enter massage school, our attitude and actions should convey respect for the school and our fellow students. In return, we should expect the school to respect our time, effort and money in its actions and attitudes. As we grow to practice and teach, we should renew our attitude of respect for our clients and students, including the expectation that they act to warrant our respect. One of the best teachers I know has both a gentle heart and a crystal-clear projection of her expectations for class behavior. Sometimes, her respect is shown in strongly reminding her students that they must learn and work together to succeed.
As we progress in our practices from novices to journeymen to masters, we necessarily interact with the staff and boards of various massage-related organizations. Again, whether as customers or constituency, we have the right to be insistent in our expectations for respect and service. Too often, the leaders of organizations need our prodding to remind them to foster a service-oriented culture from top to bottom. 4,6 As Tracey Lowrance suggests, teamwork sometimes requires hard candor to reach the mutual rewards beyond.
As I ran uphill on the moonlit road last October, it was ultimately my respect for the support and caring of my teammates that maintained my pace and breathing at a level that left my ribs sore the following day. There were no demands or disappointments in the way each of us ran; only the continuing expectation among us that we each would excel in our own way, and in the way that we supported each other. This is the essence of working together.
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
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