Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
January, 2003, Vol. 03, Issue 01
By Keith Eric Grant, PhD, NCTMB
In the last two years, as September moved into October, the weekend closest to the full moon brought a rush of activity for me.On each of those weekends, a dozen of us joined together, along with about 300 other teams of 12 participants, to run a 199-mile relay through the golden, rolling hills of California, from Calistoga to Santa Cruz. The progress of individual runs, runners, and supporting minivans moving from day into night, then into dawn, and finally finishing in late afternoon, was memorable. However, my strongest impressions come from the teamwork and small kindnesses we provided to each other, even when physically fatigued and desperately short of sleep. It is the thoughts and feelings provoked by this surrounding sense of team support that I want to share as we move into a new year.
The practice and profession of massage are interpersonal on many levels. In working with clients, we optimally become a team, facilitating improvements in their physical well-being. From a larger perspective, we become part of our clients' social context of emotional and life support that each of us optimally creates around us. In return, we have the wonders of connection with others, and a feeling that our life and work makes a discernable human difference. Within the profession, we share webs of connection as colleagues, teachers and co-creators of organizations.
In an article on "partnering with your customer," business writer Tracey Lowrance starts with a time-tested quote that underscores the importance of having a purpose, and a way of accomplishing it.
Lowrance distills this synergy of vision and task down to having a "mutually understood and collectively honored shared purpose and customer candor."3 It is the sense of working toward a common goal, and of being able to mutually share and listen, that reinforces the relationship. In the context of teaching teamwork to children, Bellingham public schools have captured this juxtaposition of goals and interactions in a teamwork skills list that includes listening, questioning, persuading, respecting, helping, sharing, and participating.1 It's interesting to note that "respecting" has both a geometrically central position in the Bellingham list and a central position in my own thoughts of places to start for building teamwork.
M. Scott Peck shares a story of a dying monastery revived by a change in attitude, one that caused the monks to display extraordinary respect to each other and to themselves.5
This attitude of respect, I believe, is one we should cultivate in our own interactions with fellow students, massage practitioners, and anyone who might learn from our knowledge and experience - especially those whose background and goals differ from our own.
As we enter massage school, our attitude and actions should convey respect for the school and our fellow students. In return, we should expect the school to respect our time, effort and money in its actions and attitudes. As we grow to practice and teach, we should renew our attitude of respect for our clients and students, including the expectation that they act to warrant our respect. One of the best teachers I know has both a gentle heart and a crystal-clear projection of her expectations for class behavior. Sometimes, her respect is shown in strongly reminding her students that they must learn and work together to succeed.
As we progress in our practices from novices to journeymen to masters, we necessarily interact with the staff and boards of various massage-related organizations. Again, whether as customers or constituency, we have the right to be insistent in our expectations for respect and service. Too often, the leaders of organizations need our prodding to remind them to foster a service-oriented culture from top to bottom. 4,6 As Tracey Lowrance suggests, teamwork sometimes requires hard candor to reach the mutual rewards beyond.
As I ran uphill on the moonlit road last October, it was ultimately my respect for the support and caring of my teammates that maintained my pace and breathing at a level that left my ribs sore the following day. There were no demands or disappointments in the way each of us ran; only the continuing expectation among us that we each would excel in our own way, and in the way that we supported each other. This is the essence of working together.
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
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