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5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Trouble in the Wellness Waters?
Call me old-fashioned, paranoid or just old, but I do remember graduating from chiropractic college in the late '70s in the midst of the Wilk v AMA lawsuit.
January, 2003, Vol. 03, Issue 01
By Keith Eric Grant, PhD, NCTMB
In the last two years, as September moved into October, the weekend closest to the full moon brought a rush of activity for me.On each of those weekends, a dozen of us joined together, along with about 300 other teams of 12 participants, to run a 199-mile relay through the golden, rolling hills of California, from Calistoga to Santa Cruz. The progress of individual runs, runners, and supporting minivans moving from day into night, then into dawn, and finally finishing in late afternoon, was memorable. However, my strongest impressions come from the teamwork and small kindnesses we provided to each other, even when physically fatigued and desperately short of sleep. It is the thoughts and feelings provoked by this surrounding sense of team support that I want to share as we move into a new year.
The practice and profession of massage are interpersonal on many levels. In working with clients, we optimally become a team, facilitating improvements in their physical well-being. From a larger perspective, we become part of our clients' social context of emotional and life support that each of us optimally creates around us. In return, we have the wonders of connection with others, and a feeling that our life and work makes a discernable human difference. Within the profession, we share webs of connection as colleagues, teachers and co-creators of organizations.
In an article on "partnering with your customer," business writer Tracey Lowrance starts with a time-tested quote that underscores the importance of having a purpose, and a way of accomplishing it.
Lowrance distills this synergy of vision and task down to having a "mutually understood and collectively honored shared purpose and customer candor."3 It is the sense of working toward a common goal, and of being able to mutually share and listen, that reinforces the relationship. In the context of teaching teamwork to children, Bellingham public schools have captured this juxtaposition of goals and interactions in a teamwork skills list that includes listening, questioning, persuading, respecting, helping, sharing, and participating.1 It's interesting to note that "respecting" has both a geometrically central position in the Bellingham list and a central position in my own thoughts of places to start for building teamwork.
M. Scott Peck shares a story of a dying monastery revived by a change in attitude, one that caused the monks to display extraordinary respect to each other and to themselves.5
This attitude of respect, I believe, is one we should cultivate in our own interactions with fellow students, massage practitioners, and anyone who might learn from our knowledge and experience - especially those whose background and goals differ from our own.
As we enter massage school, our attitude and actions should convey respect for the school and our fellow students. In return, we should expect the school to respect our time, effort and money in its actions and attitudes. As we grow to practice and teach, we should renew our attitude of respect for our clients and students, including the expectation that they act to warrant our respect. One of the best teachers I know has both a gentle heart and a crystal-clear projection of her expectations for class behavior. Sometimes, her respect is shown in strongly reminding her students that they must learn and work together to succeed.
As we progress in our practices from novices to journeymen to masters, we necessarily interact with the staff and boards of various massage-related organizations. Again, whether as customers or constituency, we have the right to be insistent in our expectations for respect and service. Too often, the leaders of organizations need our prodding to remind them to foster a service-oriented culture from top to bottom. 4,6 As Tracey Lowrance suggests, teamwork sometimes requires hard candor to reach the mutual rewards beyond.
As I ran uphill on the moonlit road last October, it was ultimately my respect for the support and caring of my teammates that maintained my pace and breathing at a level that left my ribs sore the following day. There were no demands or disappointments in the way each of us ran; only the continuing expectation among us that we each would excel in our own way, and in the way that we supported each other. This is the essence of working together.
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
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