Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
January, 2003, Vol. 03, Issue 01
By Keith Eric Grant, PhD, NCTMB
In the last two years, as September moved into October, the weekend closest to the full moon brought a rush of activity for me.On each of those weekends, a dozen of us joined together, along with about 300 other teams of 12 participants, to run a 199-mile relay through the golden, rolling hills of California, from Calistoga to Santa Cruz. The progress of individual runs, runners, and supporting minivans moving from day into night, then into dawn, and finally finishing in late afternoon, was memorable. However, my strongest impressions come from the teamwork and small kindnesses we provided to each other, even when physically fatigued and desperately short of sleep. It is the thoughts and feelings provoked by this surrounding sense of team support that I want to share as we move into a new year.
The practice and profession of massage are interpersonal on many levels. In working with clients, we optimally become a team, facilitating improvements in their physical well-being. From a larger perspective, we become part of our clients' social context of emotional and life support that each of us optimally creates around us. In return, we have the wonders of connection with others, and a feeling that our life and work makes a discernable human difference. Within the profession, we share webs of connection as colleagues, teachers and co-creators of organizations.
In an article on "partnering with your customer," business writer Tracey Lowrance starts with a time-tested quote that underscores the importance of having a purpose, and a way of accomplishing it.
Lowrance distills this synergy of vision and task down to having a "mutually understood and collectively honored shared purpose and customer candor."3 It is the sense of working toward a common goal, and of being able to mutually share and listen, that reinforces the relationship. In the context of teaching teamwork to children, Bellingham public schools have captured this juxtaposition of goals and interactions in a teamwork skills list that includes listening, questioning, persuading, respecting, helping, sharing, and participating.1 It's interesting to note that "respecting" has both a geometrically central position in the Bellingham list and a central position in my own thoughts of places to start for building teamwork.
M. Scott Peck shares a story of a dying monastery revived by a change in attitude, one that caused the monks to display extraordinary respect to each other and to themselves.5
This attitude of respect, I believe, is one we should cultivate in our own interactions with fellow students, massage practitioners, and anyone who might learn from our knowledge and experience - especially those whose background and goals differ from our own.
As we enter massage school, our attitude and actions should convey respect for the school and our fellow students. In return, we should expect the school to respect our time, effort and money in its actions and attitudes. As we grow to practice and teach, we should renew our attitude of respect for our clients and students, including the expectation that they act to warrant our respect. One of the best teachers I know has both a gentle heart and a crystal-clear projection of her expectations for class behavior. Sometimes, her respect is shown in strongly reminding her students that they must learn and work together to succeed.
As we progress in our practices from novices to journeymen to masters, we necessarily interact with the staff and boards of various massage-related organizations. Again, whether as customers or constituency, we have the right to be insistent in our expectations for respect and service. Too often, the leaders of organizations need our prodding to remind them to foster a service-oriented culture from top to bottom. 4,6 As Tracey Lowrance suggests, teamwork sometimes requires hard candor to reach the mutual rewards beyond.
As I ran uphill on the moonlit road last October, it was ultimately my respect for the support and caring of my teammates that maintained my pace and breathing at a level that left my ribs sore the following day. There were no demands or disappointments in the way each of us ran; only the continuing expectation among us that we each would excel in our own way, and in the way that we supported each other. This is the essence of working together.
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
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